Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny.
Contents:
BEER IS SO GAY
A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * gay beer companies *
Ask what mak a gay bar gay and the answers will vary. What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks. Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg.
Instead, buyers will state clearly that they want a Gay Beer. Gay Beer was created by Jon Moore and Jason Pazmo, bs partners and boyiends, 2017.
The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals.
WHAT MAK THIS BEER GAY?
It’s a simple proposn: A craft beer, owned by a gay uple and marketed to the LGBT muny. * gay beer companies *
Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv. But of urse, had to be gay.
Consumptn of Gay Beer, they cid, would be herently tied to supportg the queer muny.
They began llg Gay Beer while velopg the product and jt stuck.
PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
Growg up, they’d both heard “gay” ed as an sult or to scribe somethg pejoratively, so llg their beer Gay Beer was also a reclamatn. Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters.
(Big Gay Ice Cream has ed the same tactic. “A lot of bars are not wantg to say they’re lbian bars, they’re wantg to say they’re queer bars — but a lot of gay male bars keep sayg they’re gay male bars, ” she says.