As Major Brands Waver, Gay Water Aims for Authenticy | Brewbound

gay brand beer

Bud Light boytt om LGBTQ, gay bars over Dylan Mulvaney ntroversy.

Contents:

BUD LIGHT FAC NEW BOYTT – GAY BARS SHUN ANHSER-BCH BEER BRAND FOR NOT SUPPORTG DYLAN MULVANEY

* gay brand beer *

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay brand beer *

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.

Gay Water’s brandg is full of playful, suggtive msagg.

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said. This turn has led to a rponse of an altogether more lic variety: Gay Water, a new premium nned cktail brand packaged lorful ntaers and named after the slang term ed for vodka and soda water wh lemon or lime, a popular drk served gay bars.

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

Growg up, Spencer Hodson said he mostly heard the term “gay” a negative ntext. Now, he wants to stigmatize the word and create reprentatn spac that tradnally don’t have LGBTQ-owned products, one Gay Water at a time. * gay brand beer *

Gay Water offers four different varieti of sugar-ee, gluten-ee vodka and soda cktails bed wh var, well, uy flavorg agents: watermelon, peach, lime, and grapeu. Gay means happy.

Appearg time to take advantage of the nned cktail boom, Gay Water won't be direct petn wh Bud Light, which is a beer brand. Hodson, a gay man, is not only terted Gay Water appealg to LGTBQ+ nsumers, of urse. Now, gay bars Illois are boyttg Bud Light for not supportg Mulvaney enough.

The 2Bears Tavern Group has "valu" of "nsent is sexy, " "no racism, " "no sexism, " "no ableism, " "no ageism, " "no homophobia, " "no transphobia, " "no size shamg, " and "no hate.

CHIGO GAY BARS BOYTT ANHSER-BCH AS BREWER SHUNS DYLAN MULVANEY

Gay Beer partners wh Craft Beer Distributor Craft Collective to distribute Gay Beer. * gay brand beer *

Chigo gay bars stop sellg bud light amid Dylan Mulvaney ntroversy. New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

GAY BEER

A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * gay brand beer *

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

BEER IS SO GAY

New Belgium Brewg - Gui to Rabow Washg * gay brand beer *

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

*BEAR-MAGAZINE.COM* GAY BRAND BEER

Gay Water, a new nned cktail, wants to be the anti-Bud Light - WTOP News .

TOP