Actor and producer Billy Eichner blamed the dience for supposed "homophobia" after his gay romantic movie bombed at the box office.
Contents:
- GAY ROM-COM TANKS AT THE BOX OFFICE. AND YOU’RE TO BLAME.
- GAY ROM-COM BOMBS AT THE BOX OFFICE, GUS WHO THEY BLAME?
- GAY ROM-COM BOMBS AT THE BOX OFFICE, BILLY EICHNER BLAM THE AUDIENCE
- WHY DID ‘BROS’ BOMB AT THE BOX OFFICE? FOR STARTERS, IT’S A ROM-COM‘MISFIRED’THE BILLY EICHNER-LED EDY’S $4.8 LN OPENG IS “A HEAD-SCRATCHER,” ONE ANALYST SAYS, BUT ROM-S HAVE STGGLED FOR YEARS.ADAM MANNOENTERTAMENT REPORTERPUBLISHED OCT. 06, 2022 4:44AM EDT PHOTO ILLTRATN BY THOMAS LEVSON/THE DAILY BEAST/UNIVERSAL PICTUR/GETTYBILLY EICHNER’S UNIVERSAL-BACKED GAY ROM- BROS MA A MEAGER $4.8 LN AT THE BOX OFFICE S OPENG WEEKEND, FALLG SHORT OF DTRY PROJECTNS AND S OWN STAR’S EXPECTATNS.“EVEN WH GLOWG REVIEWS, GREAT ROTTEN TOMATO SR, AN A CEMASRE ETC, STRAIGHT PEOPLE, PECIALLY CERTA PARTS OF THE UNTRY, JT DIDN’T SHOW UP FOR BROS. AND THAT’S DISAPPOTG BUT IS WHAT IS,” EICHNER TWEETED ON SUNDAY. “THAT’S JT THE WORLD WE LIVE , UNFORTUNATELY.”BUT WHILE HOMOPHOBIA LIKELY DID STOP SOME MOVIEGOERS OM TREKKG TO THE THEATER FOR WHAT WAS REPEATEDLY MARKETED AS “THE FIRST GAY ROMANTIC EDY TO PREMIERE BY A MAJOR STUD,” BOX OFFICE ANALYSTS TELL THE DAILY BEAST THAT THE FULL PICTURE IS MORE PLITED. CG FACTORS LIKE THE FILM’S R RATG, WANG DIENCE TERT ROM-S, AND A LACK OF INTIFIABLE STAR POWER, EXPERTS SAY THERE WAS JT TOO MUCH STACKED AGAST BROS TO BEG WH. THE MOVIE’S WEEKEND BOX OFFICE NUMBERS—EVEN WHEN PARED TO S RELATIVELY MOST $22 LN BUDGET—ARE NOHELS UNEXPECTED. “THERE WERE SIGNS LEADG TO THE RELEASE THAT WOULD UNRPERFORM AT SOME LEVEL, BUT TO THAT EXTENT, NOT QUE,” SHAWN ROBBS, CHIEF ANALYST AT BOXOFFICE PRO, SAYS.“IT’S SORT OF A HEAD-SCRATCHER,” PL DERGARABEDIAN, SENR MEDIA ANALYST AT COMSRE, AGRE. THE REALY IS, ROMANTIC EDI HAVE FACED CLG SUCCS THEATERS SCE THEIR HEYDAY THE ’90S AND EARLY 2000S. OF THE TOP 10 HIGHT GROSSG ROM-S OF ALL TIME, ONLY ONE WAS RELEASED THE PAST : 2018’S CRAZY RICH ASIANS. EVEN THIS YEAR’S MARRY ME, BUOYED BY ONE OF THE PATRON SATS OF ROM-S, JENNIFER LOPEZ, MA JT $22.4 LN AT THE BOX OFFICE AND $8 LN S OPENG WEEKEND.BROS WAS PRODUCED BY JUDD APATOW, THE EDY KGMAKER WHO HIMSELF HAS HAD TROUBLE RECREATG THE SUCCS OF SOME OF HIS BIGGT MID-REER MOVI.“ROM-S HAD THEIR HEYDAY AND THEY ULDN’T MISS. IF YOU HAD A EDY WH A GREAT NCEPT, PEOPLE WOULD FLOCK TO THE MOVIE THEATER TO SEE . OVER TIME, WH AN ATTEMPT TO PALIZE ON THE GENRE’S POPULARY, THE QUALY SUFFERED,” DERGARABEDIAN SAYS. “ROM-S HAD THEIR HEYDAY AND THEY ULDN’T MISS. ... OVER TIME, WH AN ATTEMPT TO PALIZE ON THE GENRE’S POPULARY, THE QUALY SUFFERED.” BROS’ R RATG ONLY POUNDS MATTERS.“IF WE LOOK AT ROM-S AS A WHOLE, ’S BEEN A GENRE WHERE ’S BEEN REALLY TOUGH TO FD AN R-RATED EXAMPLE THAT WORKS ON A BOX OFFICE-WI LEVEL,” DANIEL LORIA OF BOXOFFICE PRO SAYS.RECENT EXAMPL OF SUCCSFUL R-RATED ROM-S AREN’T VERY RECENT AT ALL. WEDDG CRASHERS, WHICH IS LIGHT ON THE ROMANCE AND HEAVY ON THE GRATUO BREASTS, ROPED OVER $200 LN AT THE DOMTIC BOX OFFICE BACK 2005. THAT SAME YEAR, APATOW’S THE 40-YEAR-OLD VIRG TOOK HOME $109.5 LN AT THE BOX OFFICE. TRAWRECK, ANOTHER R-RATED APATOW EXPANSN TO PROTAGONISTS THAT AREN’T STRAIGHT WHE MEN, PULLED $110.2 LN 2015.“IF TOGETHER THE ONLY EXAMPLE WE N E UP WH ME OUT SEVEN YEARS AGO… A LOT OF THGS HAVE CHANGED THAT TERIM, AND ’S A SUATN WHERE THE GENRE’S HAD STGGL,” LORIA SAYS. ALSO OF NOTE, ROM-S ARE UALLY TARGETED AT WOMEN, AND BROS, A MOVIE ABOUT GAY MEN WH A HANDFUL OF SUPPORTG FEMALE CHARACTERS WH FEW L, MAY NOT HAVE APPEALED ENOUGH TO THIS KEY MOGRAPHIC.THERE’S ALSO THE FILM’S NOTICEABLE LACK OF STAR POWER. EICHNER, WHO PLAYS THE PROTAGONIST, IS MOST KNOWN AS A POLARIZG EDIAN, WHILE HIS LOVE TERT, PLAYED BY LE MACFARLANE, IS A RELATIVELY UNKNOWN ACTOR OUTSI THE HALLMARK CHRISTMAS MOVIE UNIVERSE. BOTH LORIA AND DERGARABEDIAN POT TO THE LOST CY, A PG-13 ACTN-ADVENTURE EDY WH A ROMANTIC ELEMENT THAT RELIED ON BANKABLE A-LIST STARS LIKE SANDRA BULLOCK AND CHANNG TATUM TO DRAW DIENC. IT WORKED—THE FILM PROVED TO BE A RARE H THIS SPRG WHEN RAKED OVER $30 LN S OPENG WEEKEND ALONE FOR A TOTAL DOMTIC GROSS OF $105.3 LN.DERGARABEDIAN ULTIMATELY BELIEV BROS WOULD HAVE BENEFED OM A DAY-AND-DATE RELEASE THEATERS AND ON UNIVERSAL’S STREAMG SERVICE PEACK, A TACTIC THAT PROVED SUCCSFUL FOR MARRY ME. ANTHONY ALLEN RAMOS, VP OF MUNITNS AND TALENT AT LGBTQ MEDIA WATCHDOG GLAAD, SEEMS TO AGREE. “BROS WILL ULTIMATELY BE ACCSIBLE ON A STREAMG SERVICE THE NEAR FUTURE, AND THE PEOPLE WHO CID NOT TO GO TO THE MOVIE THEATERS WILL HAVE AN OPPORTUNY TO SEE A FILM THAT IS ABSOLUTELY A BREAKTHROUGH WHEN TO LGBTQ REPRENTATN THE ROMANTIC EDY GENRE,” RAMOS TOLD THE DAILY BEAST A STATEMENT.ALL OF THE ANALYSTS NTACTED FOR THIS STORY AGREE THAT ’S HARD TO MONDAY MORNG QUARTERBACK A FILM BASED ON S WEEKEND BOX OFFICE. AND THE FACT THAT PEOPLE DIDN’T TURN OUT FOR BROS DON’T MEAN THEY WON’T SHOW UP FOR OTHER GAY MOVI BY MAJOR STUDS THE FUTURE.“WE REALLY HAVE TO FACE THE REALY THAT HOMOPHOBIA IS A FACTOR WH SOME DIENC,” ROBBS SAYS. “TO BE PLETELY FAIR, NOT ALL LGBTQ DIENC SHOWED UP, EHER. IT’S THAT LOW OF AN OPENG THAT DON’T REPRENT ONE SGLE ELEMENT. THERE WERE SEVERAL THGS THAT JT MISFIRED HERE.” ADAM MANNO
GAY ROM-COM TANKS AT THE BOX OFFICE. AND YOU’RE TO BLAME.
The new gay rom- tanked at the box office. But I mean this movie tanked like Ishtar but wh gay sex. The Universal film — which marks the first gay romantic edy released by a major Hollywood stud — buted to a dismal $4.
“Everyone who ISN’T a homophobic weirdo should go see BROS tonight! If you don’t go see my movie and give me your money for my righteo e you’re a “homophobic weirdo. But jt image gay butt sex on the screen.
GAY ROM-COM BOMBS AT THE BOX OFFICE, GUS WHO THEY BLAME?
Gay Rom-Com "Bros' bombed at the box office over the weekend. The “historic” film featured an all-LGBT st and also a pictn of a homosexual uple a romantic edy.
Actor and filmmaker Billy Eichner is also the first openly gay man to -wre and star his own stud film.
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! Actor and screenwrer Billy Eichner blamed “homophobic weirdo[s]” after his gay rom- bombed at the box office. The film “Bros, ” which released Sunday, has been touted as “historic” for s all-LGBT st and s pictn of a homosexual uple a romantic edy.
GAY ROM-COM BOMBS AT THE BOX OFFICE, BILLY EICHNER BLAM THE AUDIENCE
Eichner is also the first openly gay man to -wre and star his own stud film, The Hollywood Reporter reports.
” Everyone who ISN’T a homophobic weirdo should go see BROS tonight!
❤️? — billy eichner (@billyeichner) October 2, 2022 “Everyone who ISN’T a homophobic weirdo should go see BROS tonight!
WHY DID ‘BROS’ BOMB AT THE BOX OFFICE? FOR STARTERS, IT’S A ROM-COM‘MISFIRED’THE BILLY EICHNER-LED EDY’S $4.8 LN OPENG IS “A HEAD-SCRATCHER,” ONE ANALYST SAYS, BUT ROM-S HAVE STGGLED FOR YEARS.ADAM MANNOENTERTAMENT REPORTERPUBLISHED OCT. 06, 2022 4:44AM EDT PHOTO ILLTRATN BY THOMAS LEVSON/THE DAILY BEAST/UNIVERSAL PICTUR/GETTYBILLY EICHNER’S UNIVERSAL-BACKED GAY ROM- BROS MA A MEAGER $4.8 LN AT THE BOX OFFICE S OPENG WEEKEND, FALLG SHORT OF DTRY PROJECTNS AND S OWN STAR’S EXPECTATNS.“EVEN WH GLOWG REVIEWS, GREAT ROTTEN TOMATO SR, AN A CEMASRE ETC, STRAIGHT PEOPLE, PECIALLY CERTA PARTS OF THE UNTRY, JT DIDN’T SHOW UP FOR BROS. AND THAT’S DISAPPOTG BUT IS WHAT IS,” EICHNER TWEETED ON SUNDAY. “THAT’S JT THE WORLD WE LIVE , UNFORTUNATELY.”BUT WHILE HOMOPHOBIA LIKELY DID STOP SOME MOVIEGOERS OM TREKKG TO THE THEATER FOR WHAT WAS REPEATEDLY MARKETED AS “THE FIRST GAY ROMANTIC EDY TO PREMIERE BY A MAJOR STUD,” BOX OFFICE ANALYSTS TELL THE DAILY BEAST THAT THE FULL PICTURE IS MORE PLITED. CG FACTORS LIKE THE FILM’S R RATG, WANG DIENCE TERT ROM-S, AND A LACK OF INTIFIABLE STAR POWER, EXPERTS SAY THERE WAS JT TOO MUCH STACKED AGAST BROS TO BEG WH. THE MOVIE’S WEEKEND BOX OFFICE NUMBERS—EVEN WHEN PARED TO S RELATIVELY MOST $22 LN BUDGET—ARE NOHELS UNEXPECTED. “THERE WERE SIGNS LEADG TO THE RELEASE THAT WOULD UNRPERFORM AT SOME LEVEL, BUT TO THAT EXTENT, NOT QUE,” SHAWN ROBBS, CHIEF ANALYST AT BOXOFFICE PRO, SAYS.“IT’S SORT OF A HEAD-SCRATCHER,” PL DERGARABEDIAN, SENR MEDIA ANALYST AT COMSRE, AGRE. THE REALY IS, ROMANTIC EDI HAVE FACED CLG SUCCS THEATERS SCE THEIR HEYDAY THE ’90S AND EARLY 2000S. OF THE TOP 10 HIGHT GROSSG ROM-S OF ALL TIME, ONLY ONE WAS RELEASED THE PAST : 2018’S CRAZY RICH ASIANS. EVEN THIS YEAR’S MARRY ME, BUOYED BY ONE OF THE PATRON SATS OF ROM-S, JENNIFER LOPEZ, MA JT $22.4 LN AT THE BOX OFFICE AND $8 LN S OPENG WEEKEND.BROS WAS PRODUCED BY JUDD APATOW, THE EDY KGMAKER WHO HIMSELF HAS HAD TROUBLE RECREATG THE SUCCS OF SOME OF HIS BIGGT MID-REER MOVI.“ROM-S HAD THEIR HEYDAY AND THEY ULDN’T MISS. IF YOU HAD A EDY WH A GREAT NCEPT, PEOPLE WOULD FLOCK TO THE MOVIE THEATER TO SEE . OVER TIME, WH AN ATTEMPT TO PALIZE ON THE GENRE’S POPULARY, THE QUALY SUFFERED,” DERGARABEDIAN SAYS. “ROM-S HAD THEIR HEYDAY AND THEY ULDN’T MISS. ... OVER TIME, WH AN ATTEMPT TO PALIZE ON THE GENRE’S POPULARY, THE QUALY SUFFERED.” BROS’ R RATG ONLY POUNDS MATTERS.“IF WE LOOK AT ROM-S AS A WHOLE, ’S BEEN A GENRE WHERE ’S BEEN REALLY TOUGH TO FD AN R-RATED EXAMPLE THAT WORKS ON A BOX OFFICE-WI LEVEL,” DANIEL LORIA OF BOXOFFICE PRO SAYS.RECENT EXAMPL OF SUCCSFUL R-RATED ROM-S AREN’T VERY RECENT AT ALL. WEDDG CRASHERS, WHICH IS LIGHT ON THE ROMANCE AND HEAVY ON THE GRATUO BREASTS, ROPED OVER $200 LN AT THE DOMTIC BOX OFFICE BACK 2005. THAT SAME YEAR, APATOW’S THE 40-YEAR-OLD VIRG TOOK HOME $109.5 LN AT THE BOX OFFICE. TRAWRECK, ANOTHER R-RATED APATOW EXPANSN TO PROTAGONISTS THAT AREN’T STRAIGHT WHE MEN, PULLED $110.2 LN 2015.“IF TOGETHER THE ONLY EXAMPLE WE N E UP WH ME OUT SEVEN YEARS AGO… A LOT OF THGS HAVE CHANGED THAT TERIM, AND ’S A SUATN WHERE THE GENRE’S HAD STGGL,” LORIA SAYS. ALSO OF NOTE, ROM-S ARE UALLY TARGETED AT WOMEN, AND BROS, A MOVIE ABOUT GAY MEN WH A HANDFUL OF SUPPORTG FEMALE CHARACTERS WH FEW L, MAY NOT HAVE APPEALED ENOUGH TO THIS KEY MOGRAPHIC.THERE’S ALSO THE FILM’S NOTICEABLE LACK OF STAR POWER. EICHNER, WHO PLAYS THE PROTAGONIST, IS MOST KNOWN AS A POLARIZG EDIAN, WHILE HIS LOVE TERT, PLAYED BY LE MACFARLANE, IS A RELATIVELY UNKNOWN ACTOR OUTSI THE HALLMARK CHRISTMAS MOVIE UNIVERSE. BOTH LORIA AND DERGARABEDIAN POT TO THE LOST CY, A PG-13 ACTN-ADVENTURE EDY WH A ROMANTIC ELEMENT THAT RELIED ON BANKABLE A-LIST STARS LIKE SANDRA BULLOCK AND CHANNG TATUM TO DRAW DIENC. IT WORKED—THE FILM PROVED TO BE A RARE H THIS SPRG WHEN RAKED OVER $30 LN S OPENG WEEKEND ALONE FOR A TOTAL DOMTIC GROSS OF $105.3 LN.DERGARABEDIAN ULTIMATELY BELIEV BROS WOULD HAVE BENEFED OM A DAY-AND-DATE RELEASE THEATERS AND ON UNIVERSAL’S STREAMG SERVICE PEACK, A TACTIC THAT PROVED SUCCSFUL FOR MARRY ME. ANTHONY ALLEN RAMOS, VP OF MUNITNS AND TALENT AT LGBTQ MEDIA WATCHDOG GLAAD, SEEMS TO AGREE. “BROS WILL ULTIMATELY BE ACCSIBLE ON A STREAMG SERVICE THE NEAR FUTURE, AND THE PEOPLE WHO CID NOT TO GO TO THE MOVIE THEATERS WILL HAVE AN OPPORTUNY TO SEE A FILM THAT IS ABSOLUTELY A BREAKTHROUGH WHEN TO LGBTQ REPRENTATN THE ROMANTIC EDY GENRE,” RAMOS TOLD THE DAILY BEAST A STATEMENT.ALL OF THE ANALYSTS NTACTED FOR THIS STORY AGREE THAT ’S HARD TO MONDAY MORNG QUARTERBACK A FILM BASED ON S WEEKEND BOX OFFICE. AND THE FACT THAT PEOPLE DIDN’T TURN OUT FOR BROS DON’T MEAN THEY WON’T SHOW UP FOR OTHER GAY MOVI BY MAJOR STUDS THE FUTURE.“WE REALLY HAVE TO FACE THE REALY THAT HOMOPHOBIA IS A FACTOR WH SOME DIENC,” ROBBS SAYS. “TO BE PLETELY FAIR, NOT ALL LGBTQ DIENC SHOWED UP, EHER. IT’S THAT LOW OF AN OPENG THAT DON’T REPRENT ONE SGLE ELEMENT. THERE WERE SEVERAL THGS THAT JT MISFIRED HERE.” ADAM MANNO
Eichner, 44, lnched an angry social media screed late Sunday, tellg “everyone who ISN’T a homophobic weirdo” to get out and get to theaters to support his effort.
”Eichner told “everyone who ISN’T a homophobic weirdo” to go to see Bros. Billy Eichner’s Universal-backed gay rom- Bros ma a meager $4. ”But while homophobia likely did stop some moviegoers om trekkg to the theater for what was repeatedly marketed as “the first gay romantic edy to premiere by a major stud, ” box office analysts tell The Daily Beast that the full picture is more factors like the film’s R ratg, wang dience tert rom-s, and a lack of intifiable star power, experts say there was jt too much stacked agast Bros to beg wh.
“If together the only example we n e up wh me out seven years ago… a lot of thgs have changed that terim, and ’s a suatn where the genre’s had stggl, ” Loria of note, rom-s are ually targeted at women, and Bros, a movie about gay men wh a handful of supportg female characters wh few l, may not have appealed enough to this key ’s also the film’s noticeable lack of star power. And the fact that people didn’t turn out for Bros don’t mean they won’t show up for other gay movi by major studs the future.