Ford’s ‘Very Gay Raptor’ Set to Refe ‘Tough’ at Goodwood | Ford of Europe | Ford Media Center

Contents:

• FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD
• FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
• DID FORD REALLY MAKE A “VERY GAY RAPTOR” MERCIAL?
• FORD RAPTOR COMMERCIAL – “ALL IN” ON GAY PRI
• IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’
• FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL
• FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT

FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD

A spokperson for Ford said an email to Rters, “The vio is a year old and was created and ed by the Ford team Europe for a specific purpose – to make somethg posive out of a negative onle ment that a lor of our new Ranger Raptor pickup was ‘very gay.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

Ford did not release a new “Very Gay Raptor” ad mpaign 2023; the onle vio dat to article was produced by the Rters Fact Check team. “Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship. GOODWOOD, UK, June 21, 2022 – Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg “Very Gay Raptor” and the Next-Gen Ranger Raptor along for the ri.

DID FORD REALLY MAKE A “VERY GAY RAPTOR” MERCIAL?

The appearance of “Very Gay Raptor” at the event near Chichter, UK, will be ed to further iate important discsns and aimed at drivg out discrimatn the tomotive dtry, and beyond.

As part of this, Ford will be prentg live ssns of s new “Tough Talks” seri at Goodwood om the tck bed of “Very Gay Raptor”, hosted by Welsh gby legend Gareth Thomas, the first openly-gay gby unn player. Created 2021, “Very Gay Raptor” was born rponse to a negative ment on social media, wh Ford renrg s most badass nameplate sparklg gold adorned wh rabow graphics.

FORD RAPTOR COMMERCIAL – “ALL IN” ON GAY PRI

In a vio teasg the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicl speed through off-road trails vered mud – at tim takg different paths, facg off, yet displayg their equally imprsive and tough abili, regardls of their differg inti. The Next-Gen Ranger Raptor, appearg for the first time as “Very Gay Raptor”, will make s European dynamic but at Goodwood, tacklg the challengg off-road track between ns up the famo hill, powered by a tw-turbo 3. 0-lre EBoost V6 homologated CO2 emissns 315 g/km and homologated fuel efficiency om 13.

Ford’s “Very Gay” Raptor adopted a gltery gold body adorned wh a wave of rabow nng om the ont si of the r to the back.

IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’

The Pri-themed Raptor was rponse to a homophobic ment about a Ranger Raptor vio that was shared 2021. Conservativ react to Very Gay Raptor. Introducg the Very Gay Raptor was a follow-up to the “Tough Talks” vio seri prented by the pany featurg Gareth Thomas, a former Welsh Rugby player.

Gareth is the first gby unn player who is openly gay. In the vio seri, he spoke wh guts about fightg homophobia the tomotive world and shed light on the need of refg how one perceiv the notn of beg tough.

Ford’s iative to build the Very Gay Raptor was prompted by what seemed to be a homophobic rponse to their prev versn of a blue Ranger Raptor. The menter wrote that the r was ol, but the blue lor of the vehicle was “very gay”. However, they took the homophobic jab as a pliment and took a remendatn om another person who asked the pany to pat the Raptor black and requted, they built the Very Gay Raptor wh a gold body and a rabow livery to celebrate their 25 years of LGBTQ+ advocy across Europe.

FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL

While the practice is, luckily, beg more and more a thg of the past, there are sadly still people out there who will e the term "gay" as a pejorative.

That kd of sual, everyday homophobia is ls socially acceptable than ed to be— part due to the fact that now people are more cled to ll out when they see or hear . One menter om Germany, however, scribed the choice of blue lor as "very gay.

FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT

The marketg team at Ford adopted a slightly different approach, and stead took the ment as a challenge: What would a "very gay" versn of their tck look like?

" Enter the #VeryGayRaptor: a sparkly gold Ranger cked out the lors of the rabow flag.