An onle menter lled the new Ford Raptor Ranger "gay," so Ford created the #VeryGayRaptor time for Berl's Pri celebratns.
Contents:
- FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD
- FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
- DID FORD REALLY MAKE A “VERY GAY RAPTOR” MERCIAL?
- FORD RAPTOR COMMERCIAL – “ALL IN” ON GAY PRI
- IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’
- FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL
- FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT
FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD
“Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship * ford f150 gay commercial *
A spokperson for Ford said an email to Rters, “The vio is a year old and was created and ed by the Ford team Europe for a specific purpose – to make somethg posive out of a negative onle ment that a lor of our new Ranger Raptor pickup was ‘very gay.
Ford did not release a new “Very Gay Raptor” ad mpaign 2023; the onle vio dat to article was produced by the Rters Fact Check team. “Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship.
GOODWOOD, UK, June 21, 2022 – Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg “Very Gay Raptor” and the Next-Gen Ranger Raptor along for the ri.
FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
* ford f150 gay commercial *
The appearance of “Very Gay Raptor” at the event near Chichter, UK, will be ed to further iate important discsns and aimed at drivg out discrimatn the tomotive dtry, and beyond. As part of this, Ford will be prentg live ssns of s new “Tough Talks” seri at Goodwood om the tck bed of “Very Gay Raptor”, hosted by Welsh gby legend Gareth Thomas, the first openly-gay gby unn player.
Created 2021, “Very Gay Raptor” was born rponse to a negative ment on social media, wh Ford renrg s most badass nameplate sparklg gold adorned wh rabow graphics. In a vio teasg the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicl speed through off-road trails vered mud – at tim takg different paths, facg off, yet displayg their equally imprsive and tough abili, regardls of their differg inti.
The Next-Gen Ranger Raptor, appearg for the first time as “Very Gay Raptor”, will make s European dynamic but at Goodwood, tacklg the challengg off-road track between ns up the famo hill, powered by a tw-turbo 3. 0-lre EBoost V6 homologated CO2 emissns 315 g/km and homologated fuel efficiency om 13.
DID FORD REALLY MAKE A “VERY GAY RAPTOR” MERCIAL?
Ford’s “Very Gay” Raptor adopted a gltery gold body adorned wh a wave of rabow nng om the ont si of the r to the back. The Pri-themed Raptor was rponse to a homophobic ment about a Ranger Raptor vio that was shared 2021. Conservativ react to Very Gay Raptor.
Introducg the Very Gay Raptor was a follow-up to the “Tough Talks” vio seri prented by the pany featurg Gareth Thomas, a former Welsh Rugby player.
FORD RAPTOR COMMERCIAL – “ALL IN” ON GAY PRI
Gareth is the first gby unn player who is openly gay. In the vio seri, he spoke wh guts about fightg homophobia the tomotive world and shed light on the need of refg how one perceiv the notn of beg tough. Ford’s iative to build the Very Gay Raptor was prompted by what seemed to be a homophobic rponse to their prev versn of a blue Ranger Raptor.
The menter wrote that the r was ol, but the blue lor of the vehicle was “very gay”. However, they took the homophobic jab as a pliment and took a remendatn om another person who asked the pany to pat the Raptor black and requted, they built the Very Gay Raptor wh a gold body and a rabow livery to celebrate their 25 years of LGBTQ+ advocy across Europe. While the practice is, luckily, beg more and more a thg of the past, there are sadly still people out there who will e the term "gay" as a pejorative.
IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’
That kd of sual, everyday homophobia is ls socially acceptable than ed to be— part due to the fact that now people are more cled to ll out when they see or hear . One menter om Germany, however, scribed the choice of blue lor as "very gay. The marketg team at Ford adopted a slightly different approach, and stead took the ment as a challenge: What would a "very gay" versn of their tck look like?
" Enter the #VeryGayRaptor: a sparkly gold Ranger cked out the lors of the rabow flag. — But that blue lor is very Gay!! ” What happened next was a masterclass shuttg down homophobic a vio released on Twter by Ford Europe, the tomaker revealed s new and improved “Very Gay Raptor” cked out rabows and gold glter.
FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL
A 60-hour procs saw the vehicle draped rabow and gold glter Alpha foil, then topped wh rabow and heart isn’t even the first time that Ford has cked out a Gay Pri vehicle. In the middle of the massive wave of “woke” mercials emergg 2023, tryg to stay far om the challengg bate on social works, we need to provi some rmatn about a cursy that me up May 2023: people have been discsg a mercial that Ford released some months before, wh a “very gay” mol of their ranger raptor, the rabow lors. You fd below:At that time, was a quick vio ma for social media to answer a er ment sayg: “the blue lor is very gay.
” It’s important to note that the statement was not tend as a homophobic attack but only as a joke. Ford News Europe tweeted out the same ad last June, referrg to the Pri-pated tck as the “Very Gay Raptor.
The story behd the Ford ad is particularly funny, as the pany apparently went out of s way to trigger homophob after an onle menter referred to their new Ranger Raptor as “very gay, ” and meant that to mean “bad.
FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT
“The vio is a year old and was created and ed by the Ford team Europe for a specific purpose – to make somethg posive out of a negative onle ment that a lor of our new Ranger Raptor pickup was ‘very gay, '” a Ford spokperson told Rters. Bee everyday people are pretty damn acceptg and don’t by to homophobia and rabow palism y, but thk of what this says about the broar environment. This isn’t the first time Ford has walked a fe le of beg “Ford tough” but also embracg their ner gayns.
Coupled wh this gay Raptor mercial, what exactly is Ford sayg about tradnal male rol society and culture? *Exaggeratn upg* No gay people buy the big tcks! OK, maybe there is a soft, unllo hand-ful of gay men that drive pick-up tcks but not many.