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class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>You n see what you n see about Demna Gvasalia’s pre-fall llectn. You n tune to today’s simultaneoly-posted “Feel Good” Balenciaga vio and not see any fashn at all—jt a stock pilatn of nng hors, ktens, children, and <em>ahh</em>-ducg landsp. Enjoy!</p><p>But the most radil ntent this Sunday morng’s Balenciaga brand-blz is visible. “When I started this llectn,” Gvasalia said, “I said only show me staable fabrics. I don’t want to look at anythg else.” So everythg here, begng wh the pk hoodie, emblazoned varsy-style wh the words <em>GAY Pri</em> and swathed wh a matchg stole, to the black drama of the puffed-sleeve gown-like silhouette at the end, is ma om recycled and otherwise certifiably okay materials. Almost wholly, that is, except for outstandg issu such as the the e of glue to stick sneakers together.</p><p>That’s big om a brand as powerful and as fluential as Balenciaga, one of the major fashn actors of the universe which lls on suppliers who do signifint volum bs wh them—and which is centered by Gvasalia on sellg to the lennial–to–Gen Z fashn public worldwi. “As creative directors, [askg for this] a cha reactn, and we have to e ,” he said over the phone om Paris. He add that even luxury fabric suppliers who’ve been hant about vtg rearch and velopment of more staable materials are now seeg “as a b of an obligatn.”</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Well, they would, wouldn’t they, when that means the difference between petg bs and not? Takg actn on absolvg shoppers’ anxieti about the damagg nsequenc of how their cloth are ma ought to be the norm. Gvasalia promis that what’s gone to this llectn isn’t a one-off gture—bee who isn’t spic of the greenwashg promo tricks of fashn the days? He started askg for better, more staable alternativ a while back, he attts, and began puttg some of them to the llectn September. “And I mt say, the suatn has changed drastilly three years.”</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="g750n9"></div></div><p>Now to the cloth: a photoshopped look book, posed agast a wish-we-were-there travelogue of the famo backdrops of the world. Dign-wise, there are jt as many faiar Balenciaga-universe statns here: the oversize hoodi, sweatshirts, tailorg; tweaked tak on signature floral-prt drs; recycled leather and nim thgs; magnified utily-worker jackets. A lot of the garments, Gvasalia said, are nstcted as joed-together all--one piec “trompe l’oeil, so what you see isn’t what you get. A lot of drs which are actually ats.” Convenience-wear for fashn-lovers to para outdoors durg the ted tim when social ocsn-wear might be banned, perhaps.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="7q99u"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="u0rcfv"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>So, too his lookalike “furs,” which aren’t eher animal pelts or petrochemil fak. A brown chubby jacket on Rome’s Spanish Steps, and a at standg agast London’s Ho of Parliament are the rults of hundreds of hours of choppg up and embroirg recycled tton. They’re lavishly time-nsumg hand-ma piec which will st the thoands for the few—but then aga, don’t that step to the place that “fur” occupied the first place?</p><p>Obvly, Gvasalia is keepg his creative powr dry for the long-ferred lnch of the Balenciaga hte uture llectn that he’ll show sometime this summer, panmic willg. Meantime, predictive mds might leap to the elegant silhouette black—full length, balloon-sleeved, quilted and lace-trimmed drama that Gvasalia swears was spired by the shape of Prcs Diana’s weddg drs. It’s actually a at. “ She’s wearg a T-shirt and jeans unr that.” But you don’t need to be a geni historian to tu that ’s also heavily htg at the hte Spanish flavor of Cristobal Balenciaga.</p><p>So back to the begng, wh the <em>GAY Pri</em> hoodie and the padd stole—nscly a Demna-for-Balenciaga adaptatn om Cristobal’s matchg ensembl for uture ctomers. It’s meme-worthy, wh tent. “ I’m gay. I grew up a society where I uldn’t have worn that, and there are plac the world that you nnot today,” he said. “It’s important to ph through agast homophobia. I’m not someone who go out the street and shouts. But this is the polil fashn activism I n do.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="davzo"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body"><div class="ntaer ntaer--body"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div><sectn id="gallery-llectn" data-ttid="RunwayShowGallery" class="RunwayShowPageGallery-lbMchb gnSeRq"><h2 class="RunwayShowPageGalleryTle-gZFtjP dBFWNS">Collectn</h2><div data-ttid="ContentWhCTA" class="ContentWhCTAWrapper-kmjApX kSslvG"><div class="BaseWrap-sc-gjQpdd iUEiRd"><div class="GridWrapper-cAzTTK cuUrTA grid grid-even grid-ems-3 GalleryThumbnailGridThree-cjapkP TYMay"><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#1" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Clothg Apparel Jacket Coat Grass Plant Human Person Buildg Archecture and Pants" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 1</figptn></figure></a></div><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#2" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Clothg Apparel Human Person Archecture Buildg Sunglass Accsori Accsory and Sleeve" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 2</figptn></figure></a></div><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#3" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Clothg Apparel Sunglass Accsori Accsory Human Person Buildg Water and Wateront" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 3</figptn></figure></a></div><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#4" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Clothg Apparel Traffic Light Light Sunglass Accsori Accsory Human Person and Shoe" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 4</figptn></figure></a></div><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#5" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Archecture Dome Buildg Clothg Apparel Human Person Sunglass Accsori and Accsory" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 5</figptn></figure></a></div><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#6" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Tarmac Asphalt Footwear Clothg Shoe Apparel Road Human Person Sunglass and Accsori" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 6</figptn></figure></a></div><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#7" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Clothg Apparel Sunglass Accsori Accsory Shoe Footwear Archecture and Clock Tower" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 7</figptn></figure></a></div><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#8" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Tarmac Asphalt Road Human Person Transportatn Vehicle Automobile Car and Sunglass" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 8</figptn></figure></a></div><div class="GridItem-buujkM dEqBaI grid--em"><a href="/fashn-shows/pre-fall-2021/balenciaga/slishow/llectn#9" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM GalleryThumbnailWrapper-iGFOMm iUEiRd hHRAkO cDOurZ bgPFdG"><figure class="GalleryThumbnailFigure-duXHLP dWhevp"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset GalleryThumbnailRponsiveAsset-kkOmnx dLbExz"><picture class="RponsiveImagePicture-cWuUZO dUOtEa GalleryThumbnailRponsiveAsset-kkOmnx dLbExz rponsive-image"><img alt="Image may nta Pants Clothg Apparel Sunglass Accsori Accsory Human Person Denim and Jeans" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/></picture></span><figptn class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ GalleryThumbnailCaptn-bETYRD iUEiRd iTPcPG gDlyXv">Look 9</figptn></figure></a></div></div></div><div class="ContentWhCTAButtonWrapper-cvZvHh eLbRZc"><button class="BaseButton-bLlsy ButtonWrapper-xCepQ cRxydS bxaicT button button--primary-pair GalleryThumbnailExpandButton-jWYbqx oTJkH" data-event-click="{"element":"Button"}" data-ttid="Button" type="button"><span class="ButtonLabel-cjAuJN hzwRuG button__label">Load More</span></button></div></div></sectn></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><asi class="PersistentAsiWrapper-VGrR daRVRt persistent-asi" 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