Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
Contents:
FORD RAPTOR COMMERCIAL – “ALL IN” ON GAY PRI
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * toyota gay pride commercial *
Created to drive enhancements the workplace for Toyota’s LGBTQ+ (Lbian, Gay, Bisexual, Transgenr, Queer) team members and their alli, this uned group is mted to achievg profsnal advancement, strengtheng bs partnerships and improvg bs rults by applyg a wi range of skills, talents and passns. Through Spectm, one of Toyota’s Bs Partnerg Groups (BPGs), LGBTQ+ (lbian, gay, bisexual, transgenr, queer) team members and their alli have a safe space where they n discs relevant issu and unique challeng, and get the support they need all year long. Employe are also enuraged to jo one of the pany’s multiple LGBTQ Employee Rource Groups (ERGs), cludg GL@D (Gay Lbian Bisexual Transgenr at Daimler), Spectm, and Equal.
They celebrate the Internatnal Day Agast Homophobia, Biphobia, and Transphobia every year to stand up for the human rights of dividuals those muni.
In fact, Land O’ Lak is the first Fortune 500 firm to hire an openly gay woman as CEO. Employers that support the Equaly Act, and also matas membership wh lol affiliat of the Natnal Gay & Lbian Chamber of Commerce, the largt advocy anizatn dited to expandg enomic opportuni and advancements for LGBT people. Progrsive offers a number of employee rource groups wh over 18, 000 members total, cludg their Lbian, Gay, Bisexual, Transgenr Pl Network, which provis personal and profsnal support to members and serv as a rource for the anizatn.
THE 50 GAYT ADS EVER
Pri is a time to celebrate and honor the LGBTQIA+ people who have fought for equal rights before the law—sometim lerally, like the crowds at Stonewall, who fend themselv agast ps raidg the New York Cy gay bar 50 years ago this month. * toyota gay pride commercial *
The pany has proudly participated the Internatnal Day Agast Homophobia, Transphobia, and Biphobia (May 17th) for five years, ially celebratg the day ternally wh employe drsg up support of each other. This isn’t the first time Ford has walked a fe le of beg “Ford tough” but also embracg their ner gayns. Coupled wh this gay Raptor mercial, what exactly is Ford sayg about tradnal male rol society and culture?
*Exaggeratn upg* No gay people buy the big tcks!
OK, maybe there is a soft, unllo hand-ful of gay men that drive pick-up tcks but not many. Maybe Ford se the “tough” gay man (which is an obv oxymoron) as an untapped market. Maybe the real wners om this ad are pani like Nissan and Toyota… you know, the on who foc on tcks and not gayns.