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30 YEARS OF ABSOLUT ADS TARGETG THE GAY COMMUNY
Lbian, Gay, Bisexual and Transgenr Pri Month, known simply as Pri Month, is celebrated each June to memorate the 1969 Stonewall rts Manhattan. The ntral spir has been embraced by gay clubs and personali, cludg drag performers and disc jockeys whose appearance fe rise tanm wh the drks sold at the bar. Absolut has donated more than $40 ln to gay and lbian centers such as OUTserve, OUTFEST, and God’s Love We Deliver.
Ga Tonic, a drag queen who performs at bars and venu throughout NYC, says vodka is a mon choice at gay nightlife events. “Lots of gay bars sell lots of Absolut and Stoli. “Among gay men, I would say vodka soda is the most popular drk, ” Tonic says.
She may be referrg here to vodka as iendly fuel for those seekg to atta the “gay gym body, ” an ial, advertisg-driven physique of the morn gay man that renrs some “lerally willg to die early jt to look like an unrwear mol, ” Tyler Curry wr Advote.