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30 YEARS OF ABSOLUT ADS TARGETG THE GAY COMMUNY
Lbian, Gay, Bisexual and Transgenr Pri Month, known simply as Pri Month, is celebrated each June to memorate the 1969 Stonewall rts Manhattan. The ntral spir has been embraced by gay clubs and personali, cludg drag performers and disc jockeys whose appearance fe rise tanm wh the drks sold at the bar. Absolut has donated more than $40 ln to gay and lbian centers such as OUTserve, OUTFEST, and God’s Love We Deliver.