Very Gay Raptor by VMLY&R | Creativebrief

Contents:

• IS THE FORD 'VERY GAY RAPTOR' TCK REAL?
• INSIGHT & STRATEGY | FORD: VERY GAY RAPTOR
• FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL
• FORD: VERY GAY RAPTOR
• FORD'S VERY GAY RAPTOR READY FOR GOODWOOD ACTN
• IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’
• FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT
• “VERY GAY RAPTOR” BUILT BY FORD
• FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB
• FORD CLAPS BACK AT HOMOPHOBIA WH VERY GAY RAPTOR
• FORD F-150 RAPTOR - "VERY GAY RAPTOR"
• FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

IS THE FORD 'VERY GAY RAPTOR' TCK REAL?

Ford created a tck lled the "Very Gay Raptor.

ContextThe "Very Gay Raptor" is a real tck created by Ford 2021. The pany reportedly created the r rponse to a social media post that referred to the "Performance Blue" lor optn on Ranger Raptors as "very gay.

INSIGHT & STRATEGY | FORD: VERY GAY RAPTOR

In May 2023, claims began to spread onle that Ford had buted a new tck lled the "Very Gay Raptor, " a vehicle pated gold dt and rabow graphics. " Attached to the tweet was a mercial claimg to show the "Very Gay Raptor" advertised by Ford.

@44vatox Ford buts their new 2023 "Very Gay Raptor" #mexintiktok #fortheraza #lgbt #verygayraptor ♬ Spense Mic - Gabriel Andra Produçõ. The "Very Gay Raptor" is real, but 's not new. It began as an attempt by our team Europe to turn a negative to a posive wh -kd rponse to a social ment 2021 assertg that a lor of the then-new Ranger Raptor tck was 'very gay' – somethg which offend lleagu and ctomers.

In September 2021, ABC 10 News reported that Ford of Germany had created the r rponse to a social media post that referred to the "Performance Blue" lor optn on Ranger Raptors as "very gay. On June 21, 2022, nearly a year later, Ford News Europe posted a vio to s YouTube page tled, "Ford's Very Gay Raptor Ref 'Tough' for a New Generatn. Ford lled out a homophobic rponse to a Ranger Raptor vio last year by creatg the real-life "Very Gay Raptor.

FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL

In a 2022 prs release about the tck, Ford said the vio was meant to tease the appearance of the "Very Gay Raptor" as well as the Next-Gen Ranger Raptor at the Goodwood Ftival of Speed, an annual U. Ford's Very Gay Raptor Ref 'Tough' for a New Generatn.,.

FORD: VERY GAY RAPTOR

"FORD'S 'VERY GAY RAPTOR' SET TO REDEFINE 'TOUGH' AT GOODWOOD. "Fact or Fictn: Ford Built a 'Very Gay' Raptor? About two weeks after the vio was released, one YouTube viewer mented that the lour of the tck was ‘very Gay’, suggtg that Ford pat ‘BlackNGold [sic] or mo’ stead.

FORD'S VERY GAY RAPTOR READY FOR GOODWOOD ACTN

In rponse, on 25 June, Ford tweeted a digal animatn of the Raptor cked out wh a new rabow and glterg gold pat job, along wh the ptn ‘Very Gay was a pliment right? ’, Happy Pri, and #VeryGayRaptor. London-based agenci VMLY&R, MakerHoe and Hill+Knowlton Strategi, then worked wh Ford to create the Very Gay Raptor pickup real life and take to the streets of Cologne, Germany, celebratn of Pri Day.

The Very Gay Raptor mpaign all began when someone mented that the new Ranger Raptor pickup tck was ‘very gay’. Shields: A uple of days after lnched, our -hoe producer and the director of the film told someone had mented on the vio to say that the blue Raptor was ‘very gay’. How quickly did you create the digal Gay Raptor after spottg the ment?

Why you ci to expand on the ia by creatg the Very Gay Raptor real life? Where else will the Very Gay Raptor travel and why? We’ve also recently lnched a ntent seri lled Tough Talks, which Welsh gby player Gareth Thomas driv the Very Gay Raptor around and terviews people about the notn of beg ‘tough’.

IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’

​​​​​​​Watt: There were also a lot of people who wanted to riff off of this ia and started creatg loads of ‘Very gay this’ and ‘Very gay that’ py for the brand. “Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship.

GOODWOOD, UK, June 21, 2022 – Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg “Very Gay Raptor” and the Next-Gen Ranger Raptor along for the ri. The appearance of “Very Gay Raptor” at the event near Chichter, UK, will be ed to further iate important discsns and aimed at drivg out discrimatn the tomotive dtry, and beyond.

As part of this, Ford will be prentg live ssns of s new “Tough Talks” seri at Goodwood om the tck bed of “Very Gay Raptor”, hosted by Welsh gby legend Gareth Thomas, the first openly-gay gby unn player. Created 2021, “Very Gay Raptor” was born rponse to a negative ment on social media, wh Ford renrg s most badass nameplate sparklg gold adorned wh rabow graphics.

FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT

In a vio teasg the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicl speed through off-road trails vered mud – at tim takg different paths, facg off, yet displayg their equally imprsive and tough abili, regardls of their differg inti. The Next-Gen Ranger Raptor, appearg for the first time as “Very Gay Raptor”, will make s European dynamic but at Goodwood, tacklg the challengg off-road track between ns up the famo hill, powered by a tw-turbo 3.0-lre EBoost V6 enge liverg 288 PS and 491 Nm of torque.

2 Ford Ranger Raptor tw-turbo 3.0-lre EBoost V6 homologated CO2 emissns 315 g/km and homologated fuel efficiency om 13.8 l/100 km. Ford Ranger Very Gay Raptor 01.

“VERY GAY RAPTOR” BUILT BY FORD

Ford Ranger Very Gay Raptor 03. Ford Ranger Very Gay Raptor 02.

Ford Ranger Very Gay Raptor 04. Ford Ranger Very Gay Raptor 05.

Ford rpond to an ter troll wh a strong statement agast homophobia, creatg a rabow and gltery gold-wrapped tck that parad the streets of Cologne, Germany to celebrate Pri Day.

FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB

"Very gay" is how one ter nizen scribed the new Ranger Raptor Special Edn pickup a ment on a Ford Europe social media post. The pany noticed and, rponse, took the ncept of a very gay Ranger Raptor and ran wh . -But that blue lor is very Gay!!

FORD CLAPS BACK AT HOMOPHOBIA WH VERY GAY RAPTOR

‘Very Gay’ was a pliment, right? ✨? #VeryGayRaptor — Ford Europe (@FordEu).

What Ford has dubbed the Very Gay Raptor ma s but at the Christopher Street Day para, a LGBTQ+ celebratn Cologne. The ncept never ma to productn, but was later repated rabow lors by Ford's ternal GLOBE (Gay, Lbian Or Bi-Sexual Employe) group for e Christopher Street Day celebratns for many years. Ford: Very Gay Raptor.

FORD F-150 RAPTOR - "VERY GAY RAPTOR"

But unfortunately, that ‘tough’ culture n sometim e wh an unrcurrent of toxic masculy, wh discrimatn and homophobia creepg to everyday nversatns. This me to light when Ford lnched s most ‘badass’ nameplate, the Ranger Raptor via film on YouTube – one menter remarked that the lour was “Very Gay… pat ‘BlackNGold’ stead”.

The rponse phenomenal but mixed, wh many llg for Ford to make the ‘Very Gay’ Raptor real, and others exprsg disgt, and threateng to boytt the brand. As a brand wh a long-term mment to LGBTQ+ allyship and a passnate LGBTQ+ employee base, the rponse to Very Gay Raptor spired Ford to go even further. Our Ia:The ia behd Very Gay Raptor was simple: Ford believ that beg ‘tough’ clus beg unaaid to challenge discrimatn, so they began a missn to ‘refe tough’ - even at the risk of alienatg s own first step ‘refg tough’ began as social clapback to a homophobic ment – the Very Gay Raptor appeared wh s digal pat job, emblazong the vehicle wh a gltery rabow pat job, and the msage ‘very gay was a pliment, right?

A real-life Very Gay Raptor, the unpromisgly clive pick-up tck, buted at Cologne’s Christopher Street Day Pri para, wrapped 30 metr of rabow and gold glter alpha foil and fished wh heart and rabow ls, makg headl around the world.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

Garnerg attentn, where ever went – Very Gay Raptor ntued s missn to ‘refe tough’ as the talyst to a seri of ‘Tough Talks’; difficult nversatns hosted by Gareth Thomas, the first openly gay ternatnal gby player’, created for YouTube.

This Summer Very Gay Raptor was embedd the heart of this inic motorg event, brgg ‘Tough Talks’ to a live dience for the first won’t stop there.

Very Gay Raptor’s missn to drive dtry change ntu... When me to the ‘IRL Very Gay Raptor’ Ford let speak for self. Wh hours, the #VeryGayRaptor was trendg on social media and quickly beme Ford of Europe’s most succsful anic social media posts ever.