A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
Contents:
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
- CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
- GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
- WILL YOU BUY GAY WATER?
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- WHAT IS THE GAYT DRK
- GAY THEMED COCKTAILS
- GAY COCKTAIL IAS
- GAY PRI COCKTAILS
- THE FOUR GAYT COCKTAILS THE CASTRO
- 9 MOUNT GAY RUM COCKTAILS TO MAKE AT HOME
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
* gay mixed drink *
An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.
HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda. As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ muny. * gay mixed drink *
The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post.
“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.
Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said.
CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
In a sea of nned cktails, Gay Water wants to stand out.Lnchg Thursday is a brightly lored nned vodka and soda beverage that proudly displays who ’s for, stead of backg off om ... * gay mixed drink *
In a sea of nned cktails, Gay Water wants to stand out.
GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay mixed drink *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
WILL YOU BUY GAY WATER?
A gay drk is one that is enjoyed by people who intify as gay. This uld be any type of drk, om cktails and we to beer and soda. There is no one * gay mixed drink *
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
As we all know, there are untls cktails out there that everyone n enjoy. However, for those the LGBTQIA+ muny, n sometim be hard to fd cktails that reflect our liftyle and experienc. So, we've put together a list of some of our favore gay cktails, perfect for any ocsn! The first cktail * gay mixed drink *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
WHAT IS THE GAYT DRK
Gay Pri is a time to celebrate the LGBTQ muny and all that they have achieved. What better way to do that than wh a drk hand? Here are some recip for cktails that will help you celebrate style. The Rabow Margara is a lorful drk that is perfect for Pri. It is * gay mixed drink *
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.
GAY THEMED COCKTAILS
He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more.
GAY COCKTAIL IAS
Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. Say Gay Life isn't about followg all the l and tradns people expect.
From June 28th to July 3rd, the gay muny New York Cy at the Stonewall rted agast police raids. History nsirs the rts as the talyst to the gay rights movement the Uned Stat.
GAY PRI COCKTAILS
Mother Mother is far om a new term ed by morn gay muni. GayTim f mother as "a term of rpect for powerful, nfint femy" and n even be a label for cishet women who are queer ins. So many of them have been fearls lears of the gay rights movement, cludg Marsha P.
What was once a sgle Gay Pri Day June is now a 30-day celebratn of all sexuali, genrs, love, and the impact that the LGBT muny has on the world. This turn has led to a rponse of an altogether more lic variety: Gay Water, a new premium nned cktail brand packaged lorful ntaers and named after the slang term ed for vodka and soda water wh lemon or lime, a popular drk served gay bars.
Gay Water offers four different varieti of sugar-ee, gluten-ee vodka and soda cktails bed wh var, well, uy flavorg agents: watermelon, peach, lime, and grapeu. Gay means happy.
THE FOUR GAYT COCKTAILS THE CASTRO
Appearg time to take advantage of the nned cktail boom, Gay Water won't be direct petn wh Bud Light, which is a beer brand.
9 MOUNT GAY RUM COCKTAILS TO MAKE AT HOME
Hodson, a gay man, is not only terted Gay Water appealg to LGTBQ+ nsumers, of urse.
HI, GAY!