Gay Tim won Brand of the Year at The Dm Awards for Onle Media 2022 for s new edorial strategy. Here, we fd out more about what went to this succsful project.
Contents:
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- AD OF THE DAY: INHERENT GAY TIM AD AFFIRMS IMPORTANCE OF T LGBT+
- AS A GAY MAN, I’LL NEVER BE NORMAL
- INSI THE DIGAL-FIRST STRATEGY OF GAY TIM
- GAY
- GAY RIGHTS
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * the gay times *
A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.
AD OF THE DAY: INHERENT GAY TIM AD AFFIRMS IMPORTANCE OF T LGBT+
Media brand Gay Tim and creative agency Grey London have joed forc to create a hard-htg mpaign to show their support for the transgenr muny. * the gay times *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. No NFL ach had ever publicly e out as gay, so Maxen, an assistant strength and ndng ach for the Jacksonville Jaguars, kept quiet about his sexual orientatn.And that ma him angry — at himself.“It was an anger and hatred of myself bee I put myself a life where I was livg by other people’s l and not by my own,” Maxen told Outsports. First-year Sparks ach Curt Miller, who ached the Connecticut Sun for seven years before that, has been out for s.Acrdg to the article, Maxen ma his cisn to do so last year and reached out for advice om Carl Nassib, who 2021 beme the NFL’s first out gay active player as a member of the Las Vegas Rairs.It was Nassib who put Maxen ntact wh Outsports.
Spanng multi-platforms, the ad is part of Gay Tim’ Amplifund philanthropic iative, which aims to fund and crease the acceptance of LGBT+ muni around the world. “We created Amplifund partnership wh the award-wng LGBTQ+ human rights chary GiveOut to amplify queer voic to global dienc and support LGBTQ+ activists around the world their mpaigng and media work, ” noted Tag Warner, chief executive officer at Gay Tim.
” The edian Bill Maher said on his show that by 2054, if we follow what he se as the current trajectory, “we will all be gay, ” addg that the rise the number of younger people intifyg as transgenr seemed spic.
AS A GAY MAN, I’LL NEVER BE NORMAL
The crease the number of visible gay and trans people is sometim treated as a cursy or a e for ncern by crics, but ’s not a surprise. It’s normal. * the gay times *
Bee of the fluence of Schorr put siarly Natnal Review: “To suggt that social suggtibily uld be playg a role the skyrocketg numbers of young girls’ exprsg their sire to bee mal, for example, is not of urse to say that gay and transgenr people would not exist whout the topics’ beg discsed the public square. This is the first time Amerin history that gay and trans people have been able to live as themselv any real way, wh jobs and marriag and dogs and ts and visibily. That majory asi, when we discs self-intifyg gay men, lbians, asexuals, pansexuals, two-spir, nonbary and transgenr folks, ’s jt roughly 3 percent of the populatn.
Heterosexuals make up a greater percentage of the untry than whe people do on the Supreme ask everyday Amerins to gus at jt the gay and lbian populatn, and Gallup shows they nsistently overtimate.
INSI THE DIGAL-FIRST STRATEGY OF GAY TIM
* the gay times *
Every remr of my different path ma me yearn for a fettable broar, blanr mastream sir thenticy foreign cuise or subtled foreign streamg shows, but mands sad homogenizatn of the forever foreign nature of queerns. The briefGay Tim need a new edorial strategy and to diversify s ntent offerg by vtg new formats and takg the magaze to a new digal-only was to evolve the brand om a bs that centered around a legacy prt publitn for gay and bi men to a digal platform for all LGBTQ+ people, wh the largt social reach of any LGBTQ+ media brand the wanted to bee the go-to statn for partnership ntent for huge brands wantg to nnect wh the LGBTQ+ muny, leveragg their support to produce meangful ntent that ronat wh s dience. It set out for s edorial output, brand awarens and posive dience sentiment to be at the foreont of s iaGay Tim relnched as a digal-only product, endg s prt edns, but still mted to creatg strikg ver imag that cut through.
GAY
Cartoon by David Shenton The Mediawatch lumn, which examed and reported the way LGBT issu were vered by the mastream media, ran Gay Tim for almost 25 years om 1983. I rearched and wrote all but three of those lumns (havg taken a sabbatil for a round-the-world trip) and through I got a good… * the gay times *
For s Gay Tim Honours issue, had Ltle Mix’s Ja Thirwall, activist Munroe Bergdorf and drag performer Bimi placed CGI worlds, wh their ver imag beg shared far and wi across social publitn evolved s social media strategy to brg origal reportg to s social media dience through novative platform-specific ntent. Strategy highlights clu the anizatn’s venture on TikTok, GT133, which has lnched the reers of seven promisg young creators and acced more than 400K s webse, Gay Tim placed a renewed foc on diversifyg s ntent by producg more long-reads on subjects cludg how the LGBTQ+ muny ped durg lockdown; why pronouns matter to LGBTQ+ youth; and the specific challeng trans and non-bary people face when to nversn 2021 Gay Tim lnched four new podst seri: Snatched! By the end of the year, reached more than 5 ln people per issue via Apple News+ and ers for 2021 creased by 32% year-on-year, social engagement climbed by 40% year-on-year, and the total reach of Gay Tim ntent 2021 topped 400 Tim beme the first LGBTQ+ media publitn to pass 1 ln followers on Instagram and ma headl wh s novative approach to TikTok.
GAY RIGHTS
Read the latt stori about gay on Time * the gay times *
The Gay Tim also lnched the Drag Race-themed podst Snatched!, which charted at number 2 the UK’s Entertament News project was a wner at The Dm Awards for Onle Media 2022. The term gay is equently ed as a synonym for homosexual; female homosexualy is often referred to as different tim and different cultur, homosexual behavur has been varly approved of, tolerated, punished, and banned.
Homosexualy was not unmon ancient Greece and Rome, and the relatnships between adult and adolcent mal particular have bee a chief foc of Wtern classicists recent years.
Read reviews, pare ctomer ratgs, see screenshots, and learn more about GAY TIMES. Download GAY TIMES and enjoy on your iPhone, iPad, and iPod touch. * the gay times *
Others—om factns wh mastream Prottantism to anizatns of Reform rabbis—have advoted, on theologil as well as social grounds, the full acceptance of homosexuals and their relatnships.
Morn velopments Attus toward homosexualy are generally flux, partially as a rult of creased polil activism (see gay rights movement) and efforts by homosexuals to be seen not as aberrant personali but as differg om “normal” dividuals only their sexual orientatn.
The nflictg views of homosexualy—as a variant but normal human sexual behavur on one hand, and as psychologilly viant behavur on the other—rema prent most societi the 21st century, but they have been largely rolved ( the profsnal sense) most veloped untri. The Amerin Psychiatric Associatn, for example, classified “ego-syntonic homosexualy” (the ndn of a person ntent wh his or her homosexualy) as a mental illns 1973. Selected theori of homosexualy Psychologists the 19th and 20th centuri, most of whom classified homosexualy as a form of mental illns, veloped a variety of theori on s orig.