The days, may not be enough for those the hospaly dtry to simply attempt to broadly market to gay tourists. It’s more plited than that bee of the var niche groups wh the lbian, gay, bisexual and transgenr muni.
Contents:
- MARKETG TO GAYS EVOLV TO NICHE GROUPS
- SO YOU WANT TO KNOW WHO FROM CLASSIC TV WAS GAY?
- BT GAY DATG APPS FOR HOOKUPS, RELATNSHIPS, AND EVERYTHG BETWEEN
- N YOU MAKE MONEY THE GAY PRI NICHE DROPSHIPPG
- XXX GAY GAM
- WHAT ABOUT THE GUYS WHO DO F THE 'GAY STEREOTYPE'?
MARKETG TO GAYS EVOLV TO NICHE GROUPS
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SO YOU WANT TO KNOW WHO FROM CLASSIC TV WAS GAY?
* gay niches *
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BT GAY DATG APPS FOR HOOKUPS, RELATNSHIPS, AND EVERYTHG BETWEEN
Apps like Grdr, HER and even OKCupid n help when you've already dated all the gay people you know. * gay niches *
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For although marketers and journalists refer to “the gay market” and, more recently, “the GLBT market” to enpass all members of this “class” of non-heterosexual people, their tert and vtment are maly foced on affluent gay men.
XXX GAY GAM
Marketers ocsnally acknowledge bisexuals and transgenr people their nsiratns of the gay market, but most believe the groups to be too small to warrant marketg attentn. In jt a uple of s, all this has changed to the pot where media directed to gay men have expand nsirably and are supported large part by the paid advertisg of well known brands like Budweiser, Uned Airl, Nike, Ralph Lren, and the like.
WHAT ABOUT THE GUYS WHO DO F THE 'GAY STEREOTYPE'?
Gay nsumers now nstute what marketers refer to as a niche market, that is, a special market segment wh s own characteristic profile that is large enough size and affluent enough to warrant special nsiratn.
In addn to gay nsumers, other important niche markets clu Ain Amerins and Latos—both of which also nstute sizeable and affluent sets of nsumers that garner the attentn of marketers. Although difficult to terme actual numbers of gays the populatn, many marketers simply followed the one-to-ten number proposed by Aled Ksey the 1940s6 timatg the size of the gay populatn.