In a sea of nned cktails, Gay Water wants to stand out.
Contents:
- TOM HOLLAND’S GAY SEX SCENE SETS SOCIAL MEDIA ALIGHT AFTER THE ACTOR SAID PLAYG THE ROLE ‘BROKE HIM’
- TOM HOLLAND’S GAY SEX SCENE 'THE CROWD ROOM' DEFEND BY FANS
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
- ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
- NETFLIX’S UNUPLED: GAY SEX, THE CYDARREN STAR’S NEW SERI HARKENS BACK TO A CLASSIC, WH A NEW SP. BY RICHARD LAWSONJULY 27, 2022SARAH SHATZ/NETFLIXSAVE THIS STORYSAVESAVE THIS STORYSAVELAST YEAR’S AND JT LIKE THAT SHIFTED THE GAZE OF THE WATERSHED SERI SEX AND THE CY EVER SO SLIGHTLY. THE ORIGAL GANG WAS OLR; ONE WAS MISSG; AND SOME NEW IENDS HAD ARRIVED TO PLITE THE PARTY. WHILE SEX AND THE CY CREATOR DARREN STAR WASN’T VOLVED WH AND JT LIKE THAT, HE PERHAPS WANTED TO DO SOME RIFFG OF HIS OWN, AS EVINCED BY THE NEW NETFLIX SERI UNUPLED (JULY 29). IT’S A SHOW THAT NCERNS THE SAME FASCATNS AS STAR’S LANDMARK SERI—NEW YORK CY, ROMANCE, REER—ONLY OM A GAY PERSPECTIVE.EXPLICLY, DIRECTLY GAY, THAT IS. SATC AND AND JT LIKE THAT, WHILE MOSTLY ABOUT STRAIGHT WOMEN, ARE VERY MUCH FILTERED THROUGH A GAY LENS, THOUGH THE GAY CHARACTERS—CHIEFLY, NEBBISHY STANFORD AND HARPG ANTHONY—ARE OFTEN MERE PLOT FUNCTNARI. NOT SO ON UNUPLED, WHICH PUTS A GAY MAN, FORTY-SOMETHG MICHAEL (NEIL PATRICK HARRIS), ONT AND CENTER. STAR, WH -CREATOR JEFEY RICHMAN, BORROWS SATC’S EPISODIC DATG FORMAT AND ROLLS UP WH THE AGG ANXIETY OF AND JT LIKE THAT, ALL THE GASSY MIDDLE-YEARS JOK ABOUT THE SWIFT ENCROACHMENT OF TECHNOLOGY AND NEW SEXUAL, SOCIAL, AND POLIL NORMS. BUT UNUPLED DO SO LIGHTLY, WH A FLICK OF THE WRIST AND A SLOSH OF CHAMPAGNE. UNUPLED IS TOPIL S REFERENC, BUT A FLTERED, RNY WAY, MUCH LIKE STAR’S OTHER NETFLIX SERI, EY PARIS. THOSE SEEKG A MORN VERSN OF NEW YORK CY SELF WILL BE UNSATISFIED. THIS IS STILL A TELEVISN MANHATTAN THAT TURNS S NOSE UP AT BROOKLYN, THAT IS ALLERGIC TO THE SUBWAY, THAT HOLDS DOWNTOWN AS A PLACE FOR HIP RTRANTS AND GALLERI BUT NOT SUABLE FOR SOPHISTITED LIVG. MICHAEL IS A HIGH-END REAL TATE AGENT, SO THE SHOW SPENDS A LOT OF TIME TALKG ABOUT PROPERTY AND NEIGHBORHOODS A WAY THAT IS HERMETILLY REMOVED OM THE REALI OF TODAY. (FOR ALL BUT A PREC, TERRIBLE FEW NEW YORKERS, ANYWAY.) THERE IS, Y, A PERVERSE PLEASURE TO UNUPLED’S BLHE DULGENCE, THE GUILTY THRILL OF SPENDG TIME A WORLD WHICH MONEY IS BOTH NO OBJECT AND THE ONLY OBJECT. THIS DO PROVE GRATG AS THE SERI WEARS ON, THOUGH. WHERE UNUPLED SEEKS NOVATN IS S ROMANTIC ENTANGLEMENTS, DLY SOCLOGIL AND, OFTENTIM, SEXUALLY ANK. JT BEFORE A SURPRISE 50TH BIRTHDAY FOR MICHAEL’S PARTNER OF 17 YEARS, COL (TUC WATKS), THE BIRTHDAY BOY TELLS MICHAEL THAT HE’S LEAVG THE RELATNSHIP. THIS SENDS MICHAEL TO A TAILSP—AND ONTO APPS LIKE GRDR, WHERE HE NONTS A GAY DATG WORLD VASTLY DIFFERENT OM THE ONE HE KNEW BEFORE HE SETTLED FOR HIS LONG DOMTIC SPELL WH COL. THEIRS WASN’T AN OPEN RELATNSHIP, WHICH PUTS MICHAEL AT A DISTANCE OM A LOT OF GAY MEN A OR SO HIS JUNR. THE ADVENT OF PREP HAS HELPED CREATE A SEXUAL LANDSPE UTTERLY FOREIGN TO MICHAEL, THOUGH HE IS AT LEAST FAIAR WH MANY ENDURG HANGUPS OF HIS PARTICULAR I: THE TENSNS OF TOP AND BOTTOM, BEAR AND TWK, DADDY AND, WELL, NOT DADDY. WHILE THE DISURSE UNUPLED IS WELL TROD ALREADY, IS AT LEAST SOMETHG DIFFERENT TO SEE THOSE NVERSATNS PLAY OUT A ROM TV SERI ABOUT MIDDLE-AGE. AS MICHAEL MEETS A HOST OF MEN ON HIS JOURNEY TOWARD HEALG (PRETTY MUCH A NEW GUY PER EPISO, LIKE THE OLD SATC DAYS!), HIS SIKICK IENDS UNRGO THEIR OWN MISADVENTUR. HIMBO WEATHERMAN BILLY (EMERSON BROOKS) SPENDS HIS TIME BED-HOPPG AND DATG DOWN ON THE AGE SLE. THE SHOW TEAS HIM FOR THAT, BUT MOSTLY AVOIDS OUTRIGHT SHAMG; HIS CHOIC ARE AMED MUCH THE SAME WAY THAT SAMANTHA JON’S WERE. MAYBE BILLY IS PHG TE LOVE AWAY WH ALL HIS EMOTNLS NOODLG, BUT ALSO, WHO R? STANLEY (BROOKS ASHMANSKAS) IS, AS HIS NAME WOULD SUGGT, MORE OF A SQUARE, A LONELY ART ALER WHO’S EVER SELF-PRETG ABOUT HIS AGE, HIS LOOKS, HIS FAILED ATTEMPTS AT FDG A MATE. AGA, THOUGH, UNUPLED IS REFUL WH S RITURE. OR MAYBE ’S JT ASHMANSKAS, WHO LENDS THOUGHTFUL SHADG TO EVEN THE GROANIT, MOST PATHETIC OF L.HARRIS, FOR HIS PART, IS BT WHEN THGS GET A LTLE SER: WHEN MICHAEL AND COL BICKER THE FALLOUT OF THEIR BREAKUP, OR WHEN MICHAEL HAS SOME SAD EPIPHANY ABOUT THE SUDN SHAPE OF HIS LIFE. HIS BROAR EDY IS STIFF—HARRIS IS NOT THE LIGHTT OF PRENC, SO HE HAS TROUBLE WH THE SHOW’S ZANIER, GOOFIER MATERIAL. ESPECIALLY NTRAST TO TISHA CAMPBELL, WHO PLAYS MICHAEL’S BS PARTNER, SUZANNE. CAMPBELL IS A DYNAMIC PERFORMER OWED A B MORE THAN SHE GETS HERE, THOUGH THE SHOW DO EVENTUALLY GIVE HER A SHRED OF A STANDALONE PLOT. SHE ALSO HAS A FEW JNTY SCEN WH MARCIA GAY HARN, WHO PLAYS (ON OLD-PRO TOPILOT) A SNOBBY ZILLNAIRE DIVORCéE LOOKG TO REPAIR HER LIFE JT AS MICHAEL IS. FOR ALL OF S CLUNK AND CREAK, UNUPLED IS AN AGREEABLE WATCH. IT’S DARG ENOUGH A FEW PLAC TO FEEL WORTHY OF S ERA, WHILE PROVIDG THE EASY, BRA-ANG, TRAPPED--AMBER ENJOYMENT THAT HAS BEE A HALLMARK OF STAR’S WORK. (IT SHOULD BE SAID, THOUGH, THAT SEX AND THE CY WAS, AT S PEAK, ACTUALLY QUE STIMULATG.) IN THE STTERED MOMENTS WHEN UNUPLED’S SLAPDASH TOPILY AND HOARY STEREOTYP GIVE WAY TO A JAG OF GENUELY SHARP WRG, THE SERI SWELLS TO F S PEDIGREE. THE SHOW ISN’T SEX AND THE CY, BUT NOTHG WILL EVER BE.WE’D PROBABLY DO WELL TO TAKE HEED OF UNUPLED’S MSAGE, THEN. TO STOP ALL OUR ELS PG FOR AN OLD LOVE WE N NEVER GET BACK. AND TO ENGAGE SOME HALFHEARTED FLIRTATN WH SOMETHG NEW AND—MAYBE, JT MAYBE—GOOD ENOUGH FOR NOW.MORE GREAT STORI FROM VANY FAIRRILEY KEOUGH ON GROWG UP PRLEY, INHERG GRACELAND, AND MORETE CRIME, TE FAH: THE SERIAL KILLER AND THE TEXAS MOM WHO STOPPED HIMCAN YOU NAME THE FILM THAT LNCHED BRIE LARSON, RAMI MALEK, AND MORE?THE ABSOLUTELY WILST DETAILS OF THE GOVERNMENT’S LATT INDICTMENT AGAST DONALD TMPIVANKA TMP IS NOT LETTG HER DAD’S MOUNTG LEGAL WO RU HER SUMMERINSI ETON COLLEGE, HARRY AND WILLIAM’S POSH ALMA MATERTHE 25 BT SHOWS ON NETFLIX TO WATCH RIGHT NOWFROM THE ARCHIVE: TOO HEPBURN FOR HOLLYWOOD (2006)MOST POPULARRILEY KEOUGH ON GROWG UP PRLEY, LOSG LISA MARIE, AND INHERG GRACELANDBY BRT HENNEMUTHTHE ELVIS PRLEY WE DIDN’T SEE ELVISBY KATEY RICHRED, WHE & ROYAL BLUE: THE 6 BIGGT CHANG FROM BOOK TO MOVIEBY SAVANNAH WALSHRICHARD LAWSON
TOM HOLLAND’S GAY SEX SCENE SETS SOCIAL MEDIA ALIGHT AFTER THE ACTOR SAID PLAYG THE ROLE ‘BROKE HIM’
* gay sez *
You are young people, and I’m sure a lot of you are gay and progrsive. The sger add that the 1975 nsired droppg out of the show due to Malaysia’s anti-gay laws. The 1975 bassist Ross MacDonald then walked over to Healy and the two engaged a prolonged kiss on the mouth, prott to Malaysia’s anti-gay legislatn.
TOM HOLLAND’S GAY SEX SCENE 'THE CROWD ROOM' DEFEND BY FANS
Beg gay the UAE n land rints up to 15 years prison. ‘Tom Holland gay sex ma me google The Crowd Room real quick, ’ another trigued viewer shared. ‘Oh no I got my parents to The Crowd Room and I’ve jt learned that one of my theori is rrect and we will ed be seeg Tom Holland a gay sex scene.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Tom HollandFans of Brish actor Tom Holland have e to his fense after some social media ers were seemgly upset that the latt episo of his Apple TV+ seri The Crowd Room featured gay the scene, Holland’s character go to a club wh heavy black eyeler and all black.
”A lot of other ers, however, seemed very nfed over the backlash, pecially sce Spir-Man actors Toby Maguire and Andrew Garfield have also played gay person wrote, “Watchg agile cishet men have breakdowns over the reason Tom Holland is trendg is sweet we to me. ”“The fact that a sgle scene on an Apple Pl show featurg Tom Holland has brought out so much homophobia om the stupist people is... In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
NETFLIX’S UNUPLED: GAY SEX, THE CYDARREN STAR’S NEW SERI HARKENS BACK TO A CLASSIC, WH A NEW SP. BY RICHARD LAWSONJULY 27, 2022SARAH SHATZ/NETFLIXSAVE THIS STORYSAVESAVE THIS STORYSAVELAST YEAR’S AND JT LIKE THAT SHIFTED THE GAZE OF THE WATERSHED SERI SEX AND THE CY EVER SO SLIGHTLY. THE ORIGAL GANG WAS OLR; ONE WAS MISSG; AND SOME NEW IENDS HAD ARRIVED TO PLITE THE PARTY. WHILE SEX AND THE CY CREATOR DARREN STAR WASN’T VOLVED WH AND JT LIKE THAT, HE PERHAPS WANTED TO DO SOME RIFFG OF HIS OWN, AS EVINCED BY THE NEW NETFLIX SERI UNUPLED (JULY 29). IT’S A SHOW THAT NCERNS THE SAME FASCATNS AS STAR’S LANDMARK SERI—NEW YORK CY, ROMANCE, REER—ONLY OM A GAY PERSPECTIVE.EXPLICLY, DIRECTLY GAY, THAT IS. SATC AND AND JT LIKE THAT, WHILE MOSTLY ABOUT STRAIGHT WOMEN, ARE VERY MUCH FILTERED THROUGH A GAY LENS, THOUGH THE GAY CHARACTERS—CHIEFLY, NEBBISHY STANFORD AND HARPG ANTHONY—ARE OFTEN MERE PLOT FUNCTNARI. NOT SO ON UNUPLED, WHICH PUTS A GAY MAN, FORTY-SOMETHG MICHAEL (NEIL PATRICK HARRIS), ONT AND CENTER. STAR, WH -CREATOR JEFEY RICHMAN, BORROWS SATC’S EPISODIC DATG FORMAT AND ROLLS UP WH THE AGG ANXIETY OF AND JT LIKE THAT, ALL THE GASSY MIDDLE-YEARS JOK ABOUT THE SWIFT ENCROACHMENT OF TECHNOLOGY AND NEW SEXUAL, SOCIAL, AND POLIL NORMS. BUT UNUPLED DO SO LIGHTLY, WH A FLICK OF THE WRIST AND A SLOSH OF CHAMPAGNE. UNUPLED IS TOPIL S REFERENC, BUT A FLTERED, RNY WAY, MUCH LIKE STAR’S OTHER NETFLIX SERI, EY PARIS. THOSE SEEKG A MORN VERSN OF NEW YORK CY SELF WILL BE UNSATISFIED. THIS IS STILL A TELEVISN MANHATTAN THAT TURNS S NOSE UP AT BROOKLYN, THAT IS ALLERGIC TO THE SUBWAY, THAT HOLDS DOWNTOWN AS A PLACE FOR HIP RTRANTS AND GALLERI BUT NOT SUABLE FOR SOPHISTITED LIVG. MICHAEL IS A HIGH-END REAL TATE AGENT, SO THE SHOW SPENDS A LOT OF TIME TALKG ABOUT PROPERTY AND NEIGHBORHOODS A WAY THAT IS HERMETILLY REMOVED OM THE REALI OF TODAY. (FOR ALL BUT A PREC, TERRIBLE FEW NEW YORKERS, ANYWAY.) THERE IS, Y, A PERVERSE PLEASURE TO UNUPLED’S BLHE DULGENCE, THE GUILTY THRILL OF SPENDG TIME A WORLD WHICH MONEY IS BOTH NO OBJECT AND THE ONLY OBJECT. THIS DO PROVE GRATG AS THE SERI WEARS ON, THOUGH. WHERE UNUPLED SEEKS NOVATN IS S ROMANTIC ENTANGLEMENTS, DLY SOCLOGIL AND, OFTENTIM, SEXUALLY ANK. JT BEFORE A SURPRISE 50TH BIRTHDAY FOR MICHAEL’S PARTNER OF 17 YEARS, COL (TUC WATKS), THE BIRTHDAY BOY TELLS MICHAEL THAT HE’S LEAVG THE RELATNSHIP. THIS SENDS MICHAEL TO A TAILSP—AND ONTO APPS LIKE GRDR, WHERE HE NONTS A GAY DATG WORLD VASTLY DIFFERENT OM THE ONE HE KNEW BEFORE HE SETTLED FOR HIS LONG DOMTIC SPELL WH COL. THEIRS WASN’T AN OPEN RELATNSHIP, WHICH PUTS MICHAEL AT A DISTANCE OM A LOT OF GAY MEN A OR SO HIS JUNR. THE ADVENT OF PREP HAS HELPED CREATE A SEXUAL LANDSPE UTTERLY FOREIGN TO MICHAEL, THOUGH HE IS AT LEAST FAIAR WH MANY ENDURG HANGUPS OF HIS PARTICULAR I: THE TENSNS OF TOP AND BOTTOM, BEAR AND TWK, DADDY AND, WELL, NOT DADDY. WHILE THE DISURSE UNUPLED IS WELL TROD ALREADY, IS AT LEAST SOMETHG DIFFERENT TO SEE THOSE NVERSATNS PLAY OUT A ROM TV SERI ABOUT MIDDLE-AGE. AS MICHAEL MEETS A HOST OF MEN ON HIS JOURNEY TOWARD HEALG (PRETTY MUCH A NEW GUY PER EPISO, LIKE THE OLD SATC DAYS!), HIS SIKICK IENDS UNRGO THEIR OWN MISADVENTUR. HIMBO WEATHERMAN BILLY (EMERSON BROOKS) SPENDS HIS TIME BED-HOPPG AND DATG DOWN ON THE AGE SLE. THE SHOW TEAS HIM FOR THAT, BUT MOSTLY AVOIDS OUTRIGHT SHAMG; HIS CHOIC ARE AMED MUCH THE SAME WAY THAT SAMANTHA JON’S WERE. MAYBE BILLY IS PHG TE LOVE AWAY WH ALL HIS EMOTNLS NOODLG, BUT ALSO, WHO R? STANLEY (BROOKS ASHMANSKAS) IS, AS HIS NAME WOULD SUGGT, MORE OF A SQUARE, A LONELY ART ALER WHO’S EVER SELF-PRETG ABOUT HIS AGE, HIS LOOKS, HIS FAILED ATTEMPTS AT FDG A MATE. AGA, THOUGH, UNUPLED IS REFUL WH S RITURE. OR MAYBE ’S JT ASHMANSKAS, WHO LENDS THOUGHTFUL SHADG TO EVEN THE GROANIT, MOST PATHETIC OF L.HARRIS, FOR HIS PART, IS BT WHEN THGS GET A LTLE SER: WHEN MICHAEL AND COL BICKER THE FALLOUT OF THEIR BREAKUP, OR WHEN MICHAEL HAS SOME SAD EPIPHANY ABOUT THE SUDN SHAPE OF HIS LIFE. HIS BROAR EDY IS STIFF—HARRIS IS NOT THE LIGHTT OF PRENC, SO HE HAS TROUBLE WH THE SHOW’S ZANIER, GOOFIER MATERIAL. ESPECIALLY NTRAST TO TISHA CAMPBELL, WHO PLAYS MICHAEL’S BS PARTNER, SUZANNE. CAMPBELL IS A DYNAMIC PERFORMER OWED A B MORE THAN SHE GETS HERE, THOUGH THE SHOW DO EVENTUALLY GIVE HER A SHRED OF A STANDALONE PLOT. SHE ALSO HAS A FEW JNTY SCEN WH MARCIA GAY HARN, WHO PLAYS (ON OLD-PRO TOPILOT) A SNOBBY ZILLNAIRE DIVORCéE LOOKG TO REPAIR HER LIFE JT AS MICHAEL IS. FOR ALL OF S CLUNK AND CREAK, UNUPLED IS AN AGREEABLE WATCH. IT’S DARG ENOUGH A FEW PLAC TO FEEL WORTHY OF S ERA, WHILE PROVIDG THE EASY, BRA-ANG, TRAPPED--AMBER ENJOYMENT THAT HAS BEE A HALLMARK OF STAR’S WORK. (IT SHOULD BE SAID, THOUGH, THAT SEX AND THE CY WAS, AT S PEAK, ACTUALLY QUE STIMULATG.) IN THE STTERED MOMENTS WHEN UNUPLED’S SLAPDASH TOPILY AND HOARY STEREOTYP GIVE WAY TO A JAG OF GENUELY SHARP WRG, THE SERI SWELLS TO F S PEDIGREE. THE SHOW ISN’T SEX AND THE CY, BUT NOTHG WILL EVER BE.WE’D PROBABLY DO WELL TO TAKE HEED OF UNUPLED’S MSAGE, THEN. TO STOP ALL OUR ELS PG FOR AN OLD LOVE WE N NEVER GET BACK. AND TO ENGAGE SOME HALFHEARTED FLIRTATN WH SOMETHG NEW AND—MAYBE, JT MAYBE—GOOD ENOUGH FOR NOW.MORE GREAT STORI FROM VANY FAIRRILEY KEOUGH ON GROWG UP PRLEY, INHERG GRACELAND, AND MORETE CRIME, TE FAH: THE SERIAL KILLER AND THE TEXAS MOM WHO STOPPED HIMCAN YOU NAME THE FILM THAT LNCHED BRIE LARSON, RAMI MALEK, AND MORE?THE ABSOLUTELY WILST DETAILS OF THE GOVERNMENT’S LATT INDICTMENT AGAST DONALD TMPIVANKA TMP IS NOT LETTG HER DAD’S MOUNTG LEGAL WO RU HER SUMMERINSI ETON COLLEGE, HARRY AND WILLIAM’S POSH ALMA MATERTHE 25 BT SHOWS ON NETFLIX TO WATCH RIGHT NOWFROM THE ARCHIVE: TOO HEPBURN FOR HOLLYWOOD (2006)MOST POPULARRILEY KEOUGH ON GROWG UP PRLEY, LOSG LISA MARIE, AND INHERG GRACELANDBY BRT HENNEMUTHTHE ELVIS PRLEY WE DIDN’T SEE ELVISBY KATEY RICHRED, WHE & ROYAL BLUE: THE 6 BIGGT CHANG FROM BOOK TO MOVIEBY SAVANNAH WALSHRICHARD LAWSON
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.