The new Pepsi ad, 'Pepsi thi, pi gaya', has an unnny remblance to the recent protts by FTII stunts. But viewers feel mak a mockery of a ser suatn.
Contents:
- PEPSI THI, PI GAYA – A MARKETG STORY
- 'PEPSI THI, PI GAYA': NEW AD MOCKS FTII STUNT PROTTS, SAY REPORTS
- PEPSI THI PI GAYA
PEPSI THI, PI GAYA – A MARKETG STORY
There are some thgs life you n't say no to - like a chilled Pepsi. PepsiThiPiGaya symbolis this particular generatn that thriv on a spontaneo urge * pepsi thi pi gaya *
The ‘Pepsi thi, pi gaya’ ad was judged sensive[1] as appeared to be que siar to a prott rried out by Film and Televisn Instute of India (FTII) stunts which actually lasted for 139 days. The new ‘Pepsi thi, pi gaya’ mpaign simply highlights the great taste of Pepsi through the ey of s nsumers.
'PEPSI THI, PI GAYA': NEW AD MOCKS FTII STUNT PROTTS, SAY REPORTS
* pepsi thi pi gaya *
The ‘Pepsi thi pi gaya’ spot featur a group of kurta-clad llege stunts holdg a prott agast the llege thori.
PEPSI THI PI GAYA
Bt Media Info: Conceptualised and executed by JWT, the mpaign brgs to life the brands new philosophy – Socha nahi ji gaya, Pepsi thi pi gaya| News * pepsi thi pi gaya *
The ‘Pepsi thi pi gaya’ spot featur a group of kurta-clad llege stunts holdg a prott agast the llege thori, and swearg to go on an fe hunger strike until their mands are met.
As everyone star at him accgly, he simply shgs and says “Pepsi thi yaar, pi gaya” (It was Pepsi, I drank ). Rpondg to all the negative reactns, PepsiCo issued a statement to the media, sayg the ad “has no rrelatn whatsoever wh the ongog prott by the stunts of FTII…The new ‘Pepsi thi, pi gaya’ mpaign simply highlights the great taste of Pepsi through the ey of s nsumers”.
Bt Media Info: Conceptualised by JWT, the ad ntu wh the ‘Pepsi thi, pi gaya’ strategy wh an ternatnal appeal. After the mpaign’s succs cemas and digal, is set to h TV screens this| Ad Craft News * pepsi thi pi gaya *
In 2017, Pepsi changed s tagle to ‘Socha nahi ji gaya, Pepsi thi pi gaya. Pepsi Thi Pi Gaya.
Although nothg as disastro, ntroversial or the many thgs that the Kendall Jenner versn evoked, the Indian versn (so to say) Pepsi Thi Pi Gaya, was a self-aware take by the brand which had a certa ‘hee hee’ effect on viewers. However, s latt ad slogan - "Pepsi Thi, Pi Gaya" is the news, for all the wrong reasons. As the stumped protters turn to the 'guilty' stunt for breakg the fast, he repli: "Pepsi thi yaar, pi gaya" (It was Pepsi, so I had to drk ).