Advertisg Opns: Pepsi Thi Pi Gaya

Contents:

• PEPSI THI, PI GAYA – A MARKETG STORY
• 'PEPSI THI, PI GAYA': NEW AD MOCKS FTII STUNT PROTTS, SAY REPORTS
• PEPSI THI PI GAYA

PEPSI THI, PI GAYA – A MARKETG STORY

The ‘Pepsi thi, pi gaya’ ad was judged sensive[1] as appeared to be que siar to a prott rried out by Film and Televisn Instute of India (FTII) stunts which actually lasted for 139 days. The new ‘Pepsi thi, pi gaya’ mpaign simply highlights the great taste of Pepsi through the ey of s nsumers. The ‘Pepsi thi pi gaya’ spot featur a group of kurta-clad llege stunts holdg a prott agast the llege thori.

'PEPSI THI, PI GAYA': NEW AD MOCKS FTII STUNT PROTTS, SAY REPORTS

The ‘Pepsi thi pi gaya’ spot featur a group of kurta-clad llege stunts holdg a prott agast the llege thori, and swearg to go on an fe hunger strike until their mands are met. As everyone star at him accgly, he simply shgs and says “Pepsi thi yaar, pi gaya” (It was Pepsi, I drank ). Rpondg to all the negative reactns, PepsiCo issued a statement to the media, sayg the ad “has no rrelatn whatsoever wh the ongog prott by the stunts of FTII…The new ‘Pepsi thi, pi gaya’ mpaign simply highlights the great taste of Pepsi through the ey of s nsumers”.

In 2017, Pepsi changed s tagle to ‘Socha nahi ji gaya, Pepsi thi pi gaya. Pepsi Thi Pi Gaya. Although nothg as disastro, ntroversial or the many thgs that the Kendall Jenner versn evoked, the Indian versn (so to say) Pepsi Thi Pi Gaya, was a self-aware take by the brand which had a certa ‘hee hee’ effect on viewers.

PEPSI THI PI GAYA

However, s latt ad slogan - "Pepsi Thi, Pi Gaya" is the news, for all the wrong reasons. As the stumped protters turn to the 'guilty' stunt for breakg the fast, he repli: "Pepsi thi yaar, pi gaya" (It was Pepsi, so I had to drk ).

"The new 'Pepsi thi, pi gaya' mpaign simply highlights the great taste of Pepsi through the ey of s nsumers, " a PepsiCo India spokperson told Firstpost. Conceptualised and executed by JWT, the mpaign brgs to life the brands new philosophy – Socha nahi ji gaya, Pepsi thi pi gaya. Conceptualised and executed by JWT, the mpaign brgs to life the brand’s new philosophy – Socha nahi ji gaya, Pepsi thi pi gaya (Didn’t thk as I lived the moment, there was Pepsi so I drank ).

The films brg alive the attu of ‘Socha nahi ji gaya, Pepsi thi, pi gaya’, each film centred around a llout on the n – #Swag, #Fastforward, #Gatecrash. The ‘Socha nahi ji gaya, Pepsi thi, pi gaya’ summer experience vers every touch pot wh every n and bottle of Pepsi this summer packed wh spontaneo exprsns of today, like #Swag, #Aan, #Bajao, #Boldaal, #Muah, #Fastforward, #Gatecrash, #Bawaal, #Kalti, #Wg, #Panga, #Gocray and cuts across most Indian languag wh exprsns like #Joot, #Dhool, #Semma, #Takka, #Gethu and #Jollu Ta, #Flat, #Fatafati, #Ghyaam, #Fullbawaal, #Korbo, #Lorbo and #Jeetbo Bengali, #Jo, #Dhammu, #Dookudu and #Dhumdham Telugu and so on, embracg the multilgual vobulary of today’s generatn. ‘Socha nahi ji gaya, Pepsi thi, pi gaya’ is our mpaign philosophy and we see our purpose beg able to seed spontaney the life of our new age nsumer.

The sight remas the same as our ‘Pepsi thi pi gaya’ mpaign; there are some thgs life that you n't say no to, a chilled bottle or a chilled n of Pepsi. ‘Socha Nahi Ji Gaya, Pepsi Thi, Pi Gaya’ is our mpaign philosophy and we see our purpose beg able toseed spontaney the life of our new age nsumer.