Advertisers Come Out Of The Closet, Openly Courtg Gay Consumers : NPR

THE 50 GAYT ADS EVER

From CarGus to Doros, when me to mercials, 2021 was pretty gay. * gay friendly commercials *

This mercial om CarGus was actually hailed “the gayt mercial of the year” by many.

The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear. The Norwegian postal service Posten went viral this Christmas after showg Santa Cls a gay relatnship. Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg 50th anniversary sce homosexualy was crimalized the untry.

His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner. Publicly, Warren — a clil psychologist, semary profsor and vout Christian — claimed that was bee he had no expertise when me to gay datg. In a 2013 terview wh CNBC, he lamented that his pany was forced to “put up a same-sex se” and said gay marriage “has really damaged our pany.

THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED

Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * gay friendly commercials *

”“We lerally had to hire guards to protect our liv, bee the people were so hurt and angry wh , ” he said at the time, bee “Christian people” felt the pany’s gay datg se was “a vlatn to scripture.

”Warren also suggted to CNBC that eHarmony vt $10 ln to “figure out” homosexualy, which he lled “at the very bt … a paful way for a lot of people to have to live. ”“This eHarmony ad brawash children and adults by sensizg them and nvcg them that homosexualy is natural, ” a statement on the One Milln Moms webse reads, “when realy is an unnatural love that is forbidn by Scripture jt like love rooted adultery is forbidn. A new holiday-themed mercial om Rz crackers featur a gay uple as part of a msage about the bety of chosen fai.

Released this week, "Where There's Love, There's Fay" opens wh a seri of vigt of people yearng for nnectn — a young gay man textg his mother to ask “Can we talk?, " a child stayg a homels shelter over Christmas, and a grandmother unable to celebrate the holidays wh her the ad ntu, a person wh a beard appli lipstick before welg the young gay man om the openg vigte to a ftive gatherg wh other LGBTQ partygoers. Produced by Virgia-based advertisg firm The Mart Agency, the spot is clive s stg, as well — featurg two gay men of lor and transgenr and nonbary extras. "Durg stg, beme apparent to how closely lked the actors' personal experienc were to those they were portrayg, makg our msage about cln and belongg that much more palpable and powerful, " Sara Kuhs, creative director of The Mart Agency, said a part of s "Where There's Love, There's Fay" mpaign, Monlēz is donatg $50, 000 to the It Gets Better Project, a global movement to imbue LGBTQ youth wh hope; the homels advocy group Invisible People; and Hispanic Star, which shows the Lato muny’s ntributns to the Uned ’s not the first time Monlēz, which owns Nabis, has crafted an clive mpaign for one of s snack brands: Last month, a limed-edn rabow-lored Oreo pack was released partnership wh Parents, Fai and Friends of Lbians and Gays.

THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”

Here are the ten bt gay-themed mercials that serve celebratn. * gay friendly commercials *

One of the spots Etsy’s new “Gift Like You Mean It” mpaign featur a Black gay uple visg fay for Christmas and receivg a personalized ornament for their year, hair re brand Pantene and LGBTQ media advocy group GLAAD released “Comg Home Should Be BEAUTIFULGBTQ, ” wh members of the Trans Chos of Los Angel sgg “I’ll be Home for Christmas.

”Also 2019, H&M’s “Moments Between” featured two women flirtg a lndromat and a gay male uple kissg unr the mistletoe as Judy Garland’s “Have Yourself a Merry Ltle Christmas” the mpaigns are fueled by more than jt the holiday spir: LGBTQ Amerins have an timated $1 trilln spendg power, acrdg to veteran marketg strategist Bob Weck. The ads also reach a large universe of non-gay nsumers that are very supportive, Weck told NBC News.

”This year, there’s also an abundance of gay-themed Christmas movi, cludg Hallmark Channel’s “The Christmas Hoe, ” Hulu’s “Happit Season” and Lifetime’s “The Christmas Set Up. Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe.