AP file/Bernd KammererGuido Barilla The print of Barilla is apologizg after disparagg remarks he ma about gay fai led to swift lls for a boytt of the pasta brand. Guido Barilla told an Italian rad statn that he
Contents:
- DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?
- BARILLA GO OM WORST TO FIRST ON GAY RIGHTS
- BARILLA PASTA HOT WATER OVER COMPANY PRINT'S ANTI-GAY COMMENTS
- GAY RIGHTS ADVOT BOYTT BARILLA AFTER PRINT OF PASTA MAKER'S REMARKS
- PASTA MAKER BARILLA PLANS "CLIVE" TV ADS AFTER ANTI-GAY REMARKS
- BARILLA EXEC APOLOGIZ FOR REMARKS ON GAYS
- BARILLA PRINT APOLOGIZ AGA FOR ANTI-GAY REMARKS
DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?
After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn. * barilla gay scandal *
“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show.
BARILLA GO OM WORST TO FIRST ON GAY RIGHTS
Chairman Guido Barilla outrage Italy after sayg he would not nsir g a gay fay to advertise his products * barilla gay scandal *
If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said.
BARILLA PASTA HOT WATER OVER COMPANY PRINT'S ANTI-GAY COMMENTS
* barilla gay scandal *
The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents. In 2013, the CEO of Barilla, one of the world’s biggt dried pasta brands, marred an otherwise anodyne terview about the pany’s legacy wh an egreg homophobic ment. “I would never do a mercial wh a homosexual fay, ” Guido Barilla said live on the Italian statn Rad 24, “not for lack of rpect, but bee we don’t agree wh them.
But the efforts, mendable as they are, may not have had a huge effect on Barilla’s bottom le — and ’s possible Guido’s homophobic ments didn’t eher. Acrdg to the Bloomberg report, Barilla’s revenue was better 2013, the year of the homophobic ment, than 2012. Like Barilla, Chick-fil-A’s CEO has a history of makg homophobic ments.
GAY RIGHTS ADVOT BOYTT BARILLA AFTER PRINT OF PASTA MAKER'S REMARKS
The print of pasta maker Barilla is apologizg for remarks that he would not e a gay fay Barilla ads. * barilla gay scandal *
And both have CEOs who have ma homophobic ments the past. The chairman of the Barilla pasta brand once proclaimed he would never e homosexual upl his advertisements.
The chairman of the Barilla pasta brand once said he would never e homosexual upl his advertisements. In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leadg pasta manufacturers, engenred ntroversy and prompted lls for boytts when durg the urse of an terview wh an Italian rad program, he rpond to a qutn about whether he would ever feature a gay fay his pany's mercials by sayg (as roughly translated to English): "We won't clu gays our ads, bee we like the tradnal fay.
If gays don't like , they n always eat another brand of pasta.
PASTA MAKER BARILLA PLANS "CLIVE" TV ADS AFTER ANTI-GAY REMARKS
"I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them.
In the terview, Barilla said he opposed adoptn by gay parents, but was favour of allowg gay marriage, which is not legal Italy. His ment about advertisg was rponse to a direct qutn about whether he would ever feature a gay fay his pany's mercials.
If gays "like our pasta and our advertisg, they'll eat our pasta, if they don't like then they won't eat and they n eat another brand, " he said.
BARILLA EXEC APOLOGIZ FOR REMARKS ON GAYS
Then the pasta magnate upped the ante by attackg gay adoptn.
"I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he said. - I have the utmost rpect for gay people and for everyone's right to exprs themselv. - I've also said — and I would like to reerate — that I rpect gay marriag.
Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad. If gays didn’t like , he add, they uld eat somethg else.
BARILLA PRINT APOLOGIZ AGA FOR ANTI-GAY REMARKS
But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se. Some of the gay advot who have worked wh Guido Barilla sce his ments believe his ntrn is scere.