Ctomer Behavr - The number of non-Hispanic adults the Uned Stat who intify as lbian, gay, bisexual, or transgenr (LGBT) has risen 30% sce 2007, acrdi
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THE NATN’S BIGGT COMPANI AGREE: GAY MARRIAGE IS GOOD FOR BS
Two s after pani pulled their ads om the Ellen episo which Ellen DeGener me out as gay, rporatns n’t wa to market their goods to queer people. But my issue isn’t specifilly wh Apple, a pany that actually has a track rerd of supportg LGBTQ+ (and an openly gay CEO), ’s wh the way rabow imagery gets -opted to benef groups and dividuals who aren’t LGBTQ+.
Maybe they’re relig, or don’t have gay iends, whatever. But this se, also means seedg a homophobic world wh more symbols of love and support. The average life expectancy of a trans person is 35, gay nversn therapy is still legal 37 stat, and homosexual relatnships are still banned 74 untri.
•The mon belief of a stylish and extremely wealthy gay nsumer mt be qutned. •Consumptn differenc between homosexuals and heterosexuals crease wh age. •Consumptn differenc crease when parg homosexuals and heterosexuals of the same genr.