The Print of the Natnal Gay and Lbian Chamber of Commerce is accg McDonald’s of hypocricy after the French divisn of the rporatn aired a gay-themed mercial France. "They were lookg to portray themselv as an advote of the LGBT (lbian, gay, bisexual and transgenr) muny or an ally ... when was pletely unter to what their actns here the U.S. were," said Jt Nelson, the print and -founr of the Natnal Gay and Lbian Chamber of Commerce (NGLCC).
Contents:
- THE 50 GAYT ADS EVER
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
- VIDEO: THE 5 MOST COMILLY BAD ANTI-GAY ADS, EVER
- JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
THE 50 GAYT ADS EVER
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * old gay commercial *
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe.
But while you might not have seen many yourself, gay-themed TV ads are fely out there. Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
Here are the ten bt gay-themed mercials that serve celebratn. * old gay commercial *
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.
THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
* old gay commercial *
“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.
“Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.
VIDEO: THE 5 MOST COMILLY BAD ANTI-GAY ADS, EVER
Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3. Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics.
JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors. A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers.