Jaguars’ Kev Maxen Is First Publicly Gay Male Coach US Men’s Pro Sports

marketing to gay men

There is creased acceptance of gay men most Wtern societi. Neverthels, evince suggts that feme-prentg gay men are still disadvantage

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KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * marketing to gay men *

Bisexual men are perceived to sound more mascule than men who are straight, acrdg to a study of Atralian subjects.Amics at the Universy of Sydney pared the voic of gay, straight and bisexual men a study volvg 160 people.In the rearch led by clil psychologist Jam Morandi, people were reced to analyse the voic of 60 men, 20 of whom were gay, 20 straight and 20 bisexual. They were then asked to rate the men on their sexual orientatn g a sle om zero (exclively heterosexual) to 10 (exclively homosexual).Listeners were also asked to rate each man’s perceived level of femy or masculy the voic on a siar sle.The men volved the study were asked to rerd themselv on a smartphone recg the first two l of the Atralian natnal anthem.Voice sampl were then modified to remove any background noise while volume levels were ma the same to ensure nsistency.Rults om the study showed listeners uld distguish between gay and straight men’s voic wh an accuracy of 62 per cent, apparently nsistent wh prev rearch.However, the study participants uld not terme any differenc between bisexual and straight men’s voic wh any gree of accuracy.

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The thors said their rearch showed bisexual men’s voic were perceived as beg more exclively attracted to women pared wh both gay and straight men’s voic.Bisexual men’s voic were rated as more mascule than both gay and straight men’s voic.Rearchers claimed the abily to intify a man’s bisexual inty om his voice alone uld have cril social implitns such as helpg to rce feelgs of alienatn.‘Voice may unter visibily many bisexuals feel’An abstract of the study, tled Can listeners tect if a man is bisexual om his voice alone, reads: “The prent study examed whether bisexual men n be intified om their voic ak to how gay men n be intified on their voice alone.“If this is the se, voice may be an important target of discrimatn on the one hand but may also unter the visibily many bisexuals feel (if their bisexual inti n be apprehend by their voice alone, whout explic disclosure required).“The fdgs may also she light on whether bisexual male voic, like gay male voic, differ om straight voic terms of their genr non-nformy – a qutn that to date has not been examed.”But amics noted the rearch was limed on the grounds all men who participated the study are Atralian, which may not be reflected among wir cultur.And the thors nced the study did not ntrol for the rerdg environment or microphone-to-mouth distance, which uld have affected the qualy of the voice sampl.The thors said the fdgs suggted that while the voic of bisexual men the sample were perceived as more mascule and attracted to femal, listeners did not associate this imprsn wh bisexualy.As a rult, while bisexual men may appear to be at lower risk of facg voice-based intifitn and discrimatn than gay men, they may often be mistaken as beg straight.The study was published the Journal of Sex Rearch. This associatn between masculy and stat endowment has plex implitns for gay men, given the prevailg stereotype that they are more feme pared to heterosexual men (Ke & Dx, 1987; Lippa, 2000; Mchell & Ellis, 2011; Sanchez et al., 2009) Men and the Feme StereotypeSuch a stereotype reflects, to some extent, average differenc genr-typily between gay and heterosexual men. Policg of masculy among gay men is not only self-directed; there is also evince of prejudice toward more feme gay men om wh the gay muny (Bailey et al., 1997; Hunt et al., 2016) Penalti for Feme Gay MenContemporary theori of effective learship have challenged the perceived virtu of masculy.

Theoretil explanatns for the fdgs nsistently foc on the possibily that gay men elic such discrimatn bee of the stereotype that they are feme and are therefore perceived as ls equipped to occupy higher-stat posns social hierarchi, such as the workplace (Ke & Dx, 1987; Lord et al., 1984).

JAGUARS’ KEV MAXEN IS FIRST MALE ACH TO E OUT AS GAY US MEN’S PRO SPORTS

Jacksonville Jaguars associate strength ach Kev Maxen is believed to be the first openly gay male ach major North Amerin men's sports after g out publicly an terview wh Outsports. * marketing to gay men *

Th, the rearch appears to suggt that feme gay men are at particular risk of stat penalti, pecially om dividuals who posss anti-gay Sentiment Amongst Gay MenA further qutn regardg potential stat penalti for feme vers more mascule-prentg gay men is how plic gay men themselv may be perpetuatg such prejudice.

GAY AND STRAIGHT MEN PREFER MASCULE-PRENTG GAY MEN FOR A HIGH-STAT ROLE: EVINCE FROM AN ELOGILLY VALID EXPERIMENT

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Whereas most relevant rearch has ed heterosexual sampl, both lab and field studi on romantic partner preferenc amongst gay men highlight a monplace sire for mascule over feme tras potential partners (Bailey et al., 1997; Clarkson, 2006; Laner & Kamel, 1977; Sanchez & Vila, 2012; Tayawadep, 2002).

JAGUARS ASSISTANT KEV MAXEN IS FIRST MALE NFL ACH TO E OUT AS GAY

Kev Maxen, Jaguars assistant strength and ndng ach, is the first male ach a major U.S. men’s profsnal sports league to e out as gay. * marketing to gay men *

Such a nnectn suggts that the extent to which gay men ternalise societal stigma about beg gay may fluence their treatment of dividuals who posss stigmatised is a nsirable lerature monstratg that gay men discrimate agast more feme gay mal beyond the romantic ntext (Brooks et al., 2017; Ravenhill & Visser, 2019; Sánchez & Vila, 2012; Taywadep, 2002).

JAGS' MAXEN IS FIRST MALE AMERIN PRO SPORTS ACH TO E OUT AS GAY

Jaguars assistant Kev Maxen has bee the first male ach major Amerin men's pro sports to publicly e out as gay, tellg he ma the cisn bee he didn't want to hi who he is any longer. * marketing to gay men *

Provid important advanc offerg elogilly valid monstratns of the rctn stat btowed upon feme men by heterosexual dividuals, important unaddrsed qutns rema about whether gay dividuals also show such a bias, g d-visual stimuli, and what psychologil mechanisms might expla such bias. Demonstratg that gay men are as likely to discrimate agast feme gay men as heterosexuals would ntribute to the emergg awarens of tramory prejudice as an area of ncern for the gay Current StudyThe aim of this study is to explore whether a relatively feme-prentatn negatively impacts stat attament for gay men g a more elogilly valid methodology that allows meangful parisons of the reactns of gay and heterosexual men.

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The vodka’s new mpaign memorat s efforts to reach Amerin nsumers who are gay, efforts which began 1981 wh magaze ads. * marketing to gay men *

Moreover, the study aims to tt psychologil mechanisms that may unrly the hypothised reluctance to endow stat to feme-prentg gay relevant lab studi to date have measured stat attament g direct measur, such as subjective ratgs of learship effectivens or behavural tentns. Six cis-male, Whe-Atralian profsnal actors, 25 to 35 years old (who all intify as gay real life) were filmed performg an intil vox pop script two ways; 1) once where they were directed to manipulate their voice and body language (VBL) to be more feme, and 2) once where their VBL was to be more mascule.

THE GAY AND LBIAN MARKET THE U.S.: TRENDS AND OPPORTUNI THE LGBT COMMUNY, 6TH EDN

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3Frequency of Vot for Each Actor by Heterosexual and Gay Participants (N = 256)Full size imageMeasurStat EndowmentA sgle forced-choice em askg participants to select their preferred ndidate read as follows:“Please now vote for the actor you thk should be st the Ad Campaign promotg tourism to Sydney. Usg 5-pot Likert sle where a sre of “0” dited “Totally agree” and a sre of “5” dited “Totally disagree”, gay participants were asked to rate how much they endorsed the ems, “I wish I were heterosexual”; “If were possible I’d choose to be straight”; and “I believe is unfair that I am attracted to people of the same sex”. The average of each participant’s three rpons were lculated to create their Internalised Homonegativy Attus (Heterosexual Participants Only)To measure anti-gay attus we ployed an adapted 6-em versn of the Morn Homonegativy Sle (MHS; Morrison & Morrison, 2002), as ed by Morton (2017), to exclively asss ntemporary negative attus toward gay men.

GAY & LBIAN CONSUMER INX STUDY

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Usg 5-pot Likert sle, where a sre of “0” dited “Totally agree” and a sre of “5” dited “Totally disagree”, heterosexual participants were asked to rate statements such as, “Gay men have all the rights they need”; and “Gay men seem to foc on the ways which they differ om heterosexuals, and ignore the ways which they are siar”. 195], that we predicted higher ternalised homonegativy levels would be associated wh a lower likelihood of votg for a feme gay exploratory logistic regrsn analysis was unrtaken to exame if morn sexism predicted ls likelihood of choosg a feme gay male (over a mascule gay male) actor, and if this effect was morated by each participant’s sexual orientatn.

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