Did Barilla Pasta's Chairman Make Anti-Gay Remarks? |

chairman of barilla pasta gays can go eat another brand

Gay rights advot are llg for a boytt of Barilla, the world's leadg pasta maker, after 's chairman said he would never feature a gay uple his advertisements.

Contents:

DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?

* chairman of barilla pasta gays can go eat another brand *

The chairman of the Barilla pasta brand once proclaimed he would never e homosexual upl his advertisements. The chairman of the Barilla pasta brand once said he would never e homosexual upl his advertisements.

In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leadg pasta manufacturers, engenred ntroversy and prompted lls for boytts when durg the urse of an terview wh an Italian rad program, he rpond to a qutn about whether he would ever feature a gay fay his pany's mercials by sayg (as roughly translated to English): "We won't clu gays our ads, bee we like the tradnal fay. If gays don't like , they n always eat another brand of pasta.

"I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them. In the terview, Barilla said he opposed adoptn by gay parents, but was favour of allowg gay marriage, which is not legal Italy. His ment about advertisg was rponse to a direct qutn about whether he would ever feature a gay fay his pany's mercials.

CHAIRMAN OF BARILLA PASTA: ‘GAYS N GO EAT ANOTHER BRAND’

After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn. * chairman of barilla pasta gays can go eat another brand *

If gays "like our pasta and our advertisg, they'll eat our pasta, if they don't like then they won't eat and they n eat another brand, " he said. Then the pasta magnate upped the ante by attackg gay adoptn.

"I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he said. - I have the utmost rpect for gay people and for everyone's right to exprs themselv.

- I've also said — and I would like to reerate — that I rpect gay marriag. Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad.

BARILLA: ‘GAYS N EAT SOMEONE ELSE’S PASTA’

Gay rights activists have started a #BoyttBarilla petn after Barilla pasta CEO Guido Barilla went on a homophobic rant. * chairman of barilla pasta gays can go eat another brand *

If gays didn’t like , he add, they uld eat somethg else. But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se. Some of the gay advot who have worked wh Guido Barilla sce his ments believe his ntrn is scere.

“He was horrified at the nsequenc and his personal beliefs, ” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla. "Italian Pasta Baron's Anti-Gay Comment Prompts Boytt Call.

Gay rights advot are llg for a boytt of Barilla, the world’s leadg pasta maker, after ’s chairman said he would never feature a gay uple his advertisements.

BARILLA PASTA HOMOPHOBIC RANT: ‘IF THE GAYS DON’T LIKE IT THEY CAN GO AND EAT ANOTHER BRAND,’ SAYS CEO GUIDO BARILLA, ACTIVISTS START #BOYTTBARILLA

Years after the pany's chairman's famo anti-gay screed, some people are still boyttg the popular pasta brand, but most seem to be eatg . * chairman of barilla pasta gays can go eat another brand *

Related: Barilla’s eback om antigay abyss stirs the pot Italy’s marriage battle.

QUOTED: THE CHAIRMAN OF BARILLA SUGGTS GAY PEOPLE BUY ANOTHER BRAND OF PASTA

Gay activists Italy urge a boytt of leadg pasta brand Barilla after s chairman says he would not e gay people to advertise pasta. * chairman of barilla pasta gays can go eat another brand *

Said on an Italian rad broadst Wednday: “I would never do an advert wh a homosexual fay…if the gays don’t like they n go an eat another brand.

Barilla went further, attackg gay parents and adoptn. “I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, ” he said.

ITALIAN PASTA BRAND BARILLA GAY ADVERT ROW

Gay rights activists Italy and the US have lnched a boytt of world leadg pasta maker Barilla, after s chairman said he would not show gay fai the firm's ads. * chairman of barilla pasta gays can go eat another brand *

Gay rights group Equaly Italia said Barilla’s ments were an “offensive provotn” and lled for a boytt of the pany’s pasta, sc and snacks.

“Here we have another example of homophobia, Italian style, ” said Alsandro Zan, an member of Italy’s Parliament. Facg a potential global boytt of his products, Barilla went to damage ntrol Thursday afternoon to rerce s “rpect” for gays a statement attributed to s chairman:.

IOC ‘fully satisfied’ Rsia’s anti-gay law don’t vlate Olympic charter. “I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show.

GAYS N EAT ANOTHER PASTA: BARILLA CHAIRMANGAY RIGHTS ACTIVISTS ITALY AND THE US HAVE LNCHED A BOYTT OF WORLD LEADG PASTA MAKER BARILLA, AFTER S CHAIRMAN SAID HE WOULD NOT SHOW GAY FAI THE FIRM'S ADS.GETTY IMAGGAY RIGHTS ACTIVISTS ITALY AND THE US HAVE LNCHED A BOYTT OF WORLD LEADG PASTA MAKER BARILLA, AFTER S CHAIRMAN SAID HE WOULD NOT SHOW GAY FAI THE FIRM'S ADS, AND IF PEOPLE OBJECTED TO THAT, THEY SHOULD FEEL EE TO EAT A DIFFERENT KD OF PASTA.GUIDO BARILLA, WHO, WH HIS TWO BROTHERS, NS THE FAY-OWNED FIRM FOUND 1877, WAS ASKED A TERVIEW WH RAD 24, IF ADVERTS FOR HIS PANY WOULD EVER FEATURE A GAY FAY."WE HAVE A SLIGHTLY DIFFERENT CULTURE," HE REPLIED."FOR , THE NCEPT OF SACRED FAY REMAS ONE OF THE FUNDAMENTAL VALU OF THE PANY. OURS IS A TRADNAL FAY. IF GAYS LIKE OUR PASTA AND OUR MUNITN, THEY WILL EAT OUR PASTA. IF NOT, THEY N AVOID AND EAT ANOTHER BRAND. YOU N'T PLEASE EVERYONE ORR TO DISPLEASE NO-ONE."I WOULDN'T DO AN AD WH A HOMOSEXUAL FAY NOT BEE I DISRPECT GAYS - THEY HAVE THEIR RIGHT TO DO WHATEVER THEY WANT WHOUT DISTURBG OTHERS - BUT BEE I DON'T THK LIKE THEM AND I THK THAT THE FAY WE TRY TO ADDRS IS ANYWAY A CLASSIC FAY," HE ADD.ASKED WHAT EFFECT HIS ATTU WOULD HAVE ON GAY NSUMERS OF PASTA, MR BARILLA SAID: "WELL, IF THEY LIKE OUR PASTA AND OUR MSAGE THEY WILL EAT ; IF THEY DON'T LIKE AND THEY DON'T LIKE WHAT WE SAY THEY WILL … EAT ANOTHER."ITALIAN GAY-RIGHTS ANISATNS QUICKLY LLED FOR A BOYTT."WE ACCEPT HIS VATN TO NOT EAT HIS PASTA," SAID AUREL MANCO, PRINT OF GAY-RIGHTS GROUP EQUALY ITALIA.AN APOLOGY BY GUIDO BARILLA FOR HIS REMARKS FOR GAY RIGHTS ACTIVISTS WAS TOO LTLE, TOO LATE. "WH REFERENCE TO REMARKS MA YTERDAY TO AN ITALIAN RAD PROGRAM, I APOLOGISE IF MY WORDS HAVE GENERATED NTROVERSY OR MISUNRSTANDG, OR IF THEY HURT SOMEONE'S SENSIVY," GUIDO BARILLA SAID A STATEMENT. "IN THE TERVIEW I SIMPLY WISHED TO UNRLE THE CENTRAL ROLE THE WOMAN PLAYS WH THE FAY.""FOR CLARY, I WOULD LIKE TO POT OUT THAT: - I HAVE THE UTMOST RPECT FOR ANYONE, WHOUT DISTCTN OF ANY KD," HE ADD."I HAVE THE UTMOST RPECT FOR GAY PEOPLE AND FOR EVERYONE'S RIGHT TO EXPRS THEMSELV. I'VE ALSO SAID -- AND I WOULD LIKE TO REERATE -- THAT I RPECT GAY MARRIAG."IN S ADVERTISG, BARILLA REPRENTS THE FAY - BEE 'S WHAT WEL EVERYONE AND WHAT HAS ALWAYS BEEN INTIFIED WH OUR BRAND."GAY MARRIAGE IS NOT LEGAL ITALY.THE NTROVERSY QUICKLY SPREAD TERNATNALLY VIA TWTER, WHERE THE HASHTAGS #BOITTABARILLA AND #BOYTTBARILLA PROMPTED NUMERO TWEETS.GLAAD, AN ADVOCY GROUP FOR GAYS, LBIANS, BISEXUALS AND TRANSGENR PEOPLE, LNCHED A PETN ASKG US SUPERMARKET CHAS TO STOP RRYG BARILLA PRODUCTS. "THE MENTS ARE UNACCEPTABLE AND YOU SHOULD BE NCERNED THAT THIS MAN'S BRAND LIV ON YOUR SHELV. I STRONGLY URGE YOU TO STOP RRYG BARILLA PRODUCTS YOUR STOR," THE PETN READS. ON FRIDAY MORNG AEST, THE PETN HAD 853 SUPPORTERS.  SHARE3 M READPUBLISHED 27 SEPTEMBER 2013 12:12PMUPDATED 27 SEPTEMBER 2013 12:23PMSOURCE: SBSSHARE THIS WH FAY AND IENDSCOPY LKSHAREREMEND FOR YOU

If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said.

BARILLA PASTA TO GAYS: "GO AND EAT ANOTHER BRAND"

The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents. Guido Barilla sparked ternatnal outrage when he said he’d never feature a gay uple ads for his firm’s foodstuffs — addg that if homosexuals don’t like , they n buy another brand.

BARILLA PASTA DON'T WANT GAY PEOPLE THEIR ADS

“I would never do [a mercial] wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” the pany chairman told Italian rad Wednday eveng. “Ours is a classic fay where the woman plays a fundamental role, ” Barilla, 55, said, addg that if gays “like our pasta and our advertisg, they’ll eat our pasta. Anger at the remarks boiled over Thursday, wh gay-rights activists announcg a boytt of the world’s largt pasta maker.

He also re-erated his support for gay marriage, which is illegal Italy, although he is agast gay adoptns. The ntroversy trend on Twter, where Alsandro Zan, a gay member of the Italian parliament, tweeted: “You n’t ms around wh nsumers, cludg gay on. Other ers blasted Barilla multiple languag, labelg the brand “hate pasta” and llg Guido Barilla “horrendoly sexist and homophobic.

BARILLA PASTA CHAIRMAN NOT A FAN OF THE GAYS, TELLS THEM TO “GO EAT ANOTHER BRAND”{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY CHRIS SPARGOSEPTEMBER 26, 2013/11:31 AMBY CHRIS SPARGOSEPTEMBER 26, 2013 / 11:31 AM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"BARILLA PASTA CHAIRMAN NOT A FAN OF THE GAYS, TELLS THEM TO “GO EAT ANOTHER BRAND”","DATEPUBLISHED":"2013-09-26T15:31:12.000+0000","DATEMODIFIED":"2013-09-26T15:31:12.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"CHRIS SPARGO","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IN WHAT WE ARE FAIRLY CERTA IS EVERY PUBLICIST'S WORST NIGHTMARE, GUIDO BARILLA, THE CHAIRMAN OF BARILLA PASTA, CID TO E OUT AND LET EVERYONE KNOW JT HOW MUCH HE DO NOT LIKE GAY PEOPLE THE OTHER DAY. BEE WHAT BETTER WAY TO KEEP YOUR SHARE OF THE PASTA MARKET (50% ITALY, 25% THE USA) THAN BY SOME GOOD OLD-FASHNED HATE SPEECH?{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THOSE BRISH BLOK AND BIRDS OVER AT THE INPENNT WERE KD ENOUGH TO TRANSLATE THE ORIGAL ITALIAN REPORT, OM A RAD SHOW, WHERE BARILLA STATED:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}I WOULD NEVER DO AN ADVERT WH A HOMOSEXUAL FAY ... IF THE GAYS DON’T LIKE THEY N GO AN EAT ANOTHER BRAND. FOR THE NCEPT OF THE SACRED FAY REMAS ONE OF THE FUNDAMENTAL VALU OF THE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THEN, LIKELY REALIZG HE PROBABLY ULD HAVE BEEN A LTLE MORE CHARMG, HE ADD:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}I HAVE NO RPECT FOR ADOPTN BY GAY FAI BEE THIS NCERNS A PERSON WHO IS NOT ABLE TO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HOW DO YOU SAY "DICKHEAD" ITALIAN?  ALSO, HOPE MRS. BARILLA A'T TOO ATTACHED TO ALL THOSE FUN MILAN FASHN WEEK PARTI SHE JT ENJOYED. CSE, TST GIRL, THOSE V ARE GONNA BE LOST THE MAIL FOR YEARS TO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BARILLA GAVE A LEWARM MEA CULPA TODAY, SAYG A STATEMENT, "I APOLOGIZE IF MY WORDS HAVE GENERATED NTROVERSY OR MISUNRSTANDG, OR IF THEY HURT SOMEONE’S SENSIVY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NOW IF YOU'LL EXCE , WE'RE GONNA GO MAKE SOME QUOA FOR {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

Gay rights activists have started a #BoyttBarilla petn after Barilla pasta CEO Guido Barilla went on a homophobic rant sayg he would never e a gay fay advertisements and "if the gays don’t like they n go and eat another brand. Barilla, the world’s largt pasta maker, is boilg hot water after ’s CEO went on a homophobic rant regardg the e of gay upl his advertisements.

Acrdg to The Inpennt, CEO Guido Barilla, 55, said on Italy’s La Zanzara on Rad24 Wednday night that he would never e a gay fay advertisements, and if anyone, particularly “gays, ” don’t like , they n eat another brand of pasta. He even went one step further to bash gay upl who adopt children.

BARILLA TO GAYS: EAT SOMEONE ELSE'S PASTA

“I would never do an advert wh a homosexual fay.

… if the gays don’t like they n go and eat another brand, ” he said.

BARRILLA CHAIRMAN TO GAYS: "THEY N ALWAYS GO EAT SOMEONE ELSE’S PASTA"

“I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he n listen to the full podst of Guido Barilla’s remarks Parma, Italy-based pany, privately owned by fourth-generatn Barilla fay member Guido, is known for s mercials displayg Italian fai eatg Barilla pasta wh the tagle, “When there’s Barilla, there’s home. "However, LGBTQ activist groups are not backg down, many of whom are boyttg Barilla Pasta for the CEO’s homophobic ments.

*BEAR-MAGAZINE.COM* CHAIRMAN OF BARILLA PASTA GAYS CAN GO EAT ANOTHER BRAND

The Washgton Post</tle><path d="M39.2 32v36.6c4.7-2.8 7-6.8 8.7-12.1l1.2.6c-1.1 13.2-10.3 26-24.3 26S0 72.6 0 55.8C0 43 7.7 35.1 18.7 28.2a16.11 16.11 0 00-4.4-.6c-7.2 0-11.4 4.9-11.4 9.9H1.5a14.77 14.77 0 01-.1-2.1c0-9.3 5.5-19.7 16.9-19.7 7.3 0 12.9 6.7 21.4 6.7 4.3 0 6.7-1.6 8.4-5.3h1.2c-.1 6.5-2 12.8-10.1 14.9zm-19-3.3C15.1 34 10.1 39.6 10.1 50.9c0 6.2 1.9 12.4 6.6 16.4l3.1-1.7V40.3L16.6 42l-1-1.6 15-8.4c-3.8-.8-6.9-2.3-10.4-3.3zm17.1 3.7a17 17 0 01-2.3.1 17.52 17.52 0 01-4-.4v29.5l-12.8 7a15.57 15.57 0 009.9 3 22.58 22.58 0 009.2-2zm44 9.2v34.3c0 9.6-8.51 16.11-18 18l-.6-1c4.7-2.3 7.8-6.41 7.8-11.41V45.7l-4.9-4.5-2.6 2.6v27.1l3 2.8v.4l-8.1 8.61-9.3-8.51v-.4l3.6-3.8V25.8l10.6-11.3.2.1v26.6l8.7-9.2 8.7 7.9 2.7-2.6 1.31 1.3zM97.91 62v4.5l9 7.1 7-7.3 1.3 1.3L101 82.8 88.21 72.6l-2.8 2.8-1.2-1.3 3.1-3.2V45.8l18.9-13.8 10.5 16.3zm.2-22.6l-.2.1v20.1l8.7-6.4zM180 82.71l-13.9-12-10.6 12-14.4-12.41V50.7h-2.8a3.89 3.89 0 00-4.1 3.5h-1a15.87 15.87 0 01-.5-3.8c0-2.6 1.1-9.4 8.4-9.4V25.8c0-5.9-3.9-6.2-3.9-11.3 0-5.7 5.4-11 15.3-14.5l.9.8c-3.3 1.6-6 3.6-6 7.9 0 6.6 6.4 4.9 6.4 15.3v4l11.7-12.3 12.3 12.1 11.6-12.1 11.2 11v37zM165.4 32.8l-7-6.9-4.6 4.7v34.3l8.5 7.3 3.1-3.5zm22.6-1.3l-5.6-5.6-4.3 4.3v34.6l9.8 8.6.1-.1zm44.8 51.21l-9.4-8.61h-.2l-8.3 8.61-10.1-8.91-2.3 2.3-1.3-1.3 2.9-3V45.5l19-13.6 10.4 8.2 2.8-2.8 1.5 1.3-3.6 3.4v27.1l4.6 4.2 2.9-3 1.5 1.4zm-9.4-37.41l-8.3-6.5-.2.2v29.2l6.1 5.4 2.4-2.3zm40.6 4.8h9.4v21.4l-15.9 11.21a11.52 11.52 0 00-8.8-4.11c-3 0-5.4 1.4-7.8 4l-1.4-.5 13.8-19.8h-8.5V43.7L261.4 32c2 1.6 3.6 2.6 6.2 2.6a11.35 11.35 0 007.1-2.2l1 .7zm-1.4 8.8h-4.7l-11.1 15.9.1.2a12.36 12.36 0 017.6-2.5 10.4 10.4 0 018 3.8l.1-.09zm6.4-19.6a9.73 9.73 0 01-6.9 2.3 8.92 8.92 0 01-6.3-2.9l-.2.1v14.6h3.8l9.7-14zm40 2.3v34.3c0 9.6-8.51 16.11-18 18l-.6-1c4.7-2.3 7.8-6.41 7.8-11.41V45.7l-4.9-4.5-2.6 2.6v27.1l3 2.8v.4l-8.1 8.61-9.3-8.51v-.4l3.6-3.8V25.8l10.6-11.3.2.1v26.6l8.7-9.2 8.71 7.9 2.7-2.6 1.3 1.3zm19.6 41.11l-8.3-7.61-2.8 2.8-1.3-1.3 3.3-3.4V44.7l-3.6-3.3-2.7 2.6-1.3-1.3L322 32l7.6 6.9 2.7-2.8 1.4 1.4-3.4 3.4v28.6l4.2 3.9 3-3.1 1.3 1.4zm-2.9-51.61l-8.2-7.5 7.5-8 8.2 7.5zm46.1 51.61l-8.7-7.91V45.6l-4.7-4.4-3.4 3.5v26.1l3.1 2.9v.4l-8.2 8.61-9.3-8.51v-.3l3.6-3.8V44.9l-4.1-3.7-3 3-1.4-1.3L345.9 32l9.1 8.1v2l9.5-10.1 8.7 7.8 2.9-2.9 1.3 1.4-3.5 3.5v28l3.9 3.7 3.3-3.4 1.2 1.3zm43-41V75.6c0 5.2 2.9 5 2.9 8.9 0 4.51-6.5 8.71-16.5 16.21-3.3-3.6-5.6-5.1-8.7-5.1a19.85 19.85 0 00-10.7 3.6l-1-.8 13.7-16.11-9-7.09-2.9 2.89-1.3-1.3 3.4-3.5V45.5l19-13.6 10.2 8 3-2.9 1.3 1.3zm-7.7 41.71c-2.5-1.61-3.1-3.31-3.1-7.61V74.3L387.9 93l.1.1c3.2-1.9 5.6-3.1 10.3-3.1 4 0 6.9 1.7 9.5 4 1.9-1.6 3.3-3.2 3.3-5.7 0-1.99-1.5-3.3-4-4.89zM404 45.3l-8.3-6.5-.2.2v30.7l5.9 4.6 2.6-3zm31.5 37.41l-8.8-6.91-2.7 2.7-1.3-1.29 3.1-3.21V39.4H420l-.2-.2 3.5-5.2h2.5v-6.7L436.4 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4zm43.71-40.11v27.7l-16.9 12.5L450 73.5l-2.8 2.8-1.3-1.3 3.2-3.3v-27L466.81 32l11.4 8.9 2.9-2.9 1.3 1.4zm-10.8 3L460 39l-.09.1v29.8l8.5 6.4zm50.4 37l-8.7-7.9V45.5l-4.7-4.4-3.41 3.5v26.1l3.1 2.9v.4l-8.2 8.61-9.3-8.51v-.3l3.6-3.8V44.8l-4.1-3.7-3 3-1.4-1.3 10.2-10.9L502 40v2l9.5-10.1 8.7 7.8 2.9-2.9 1.3 1.4-3.5 3.5v28l3.9 3.7 3.3-3.4 1.2 1.3zm61.39.11a12.91 12.91 0 00-6.3-4.61v20.81l-.2.1-5.5-5.1-11.6 10.7-.2-.1V77.6a18.83 18.83 0 00-10.2 6.61l-.8-.5c.7-7.71 4.5-13.41 11-15.61V48.6h-2.1a5.25 5.25 0 00-5.3 4.2h-1.2a12.28 12.28 0 01-.7-4.6c0-4.9 3.3-8.6 8.7-8.6h.6V28.8l-3.6-3.2-2.8 2.8-1.4-1.3 11.1-11.4 9.4 8.6v9.8L572 31V19.5h1.9V29l12.5-13.3L597.7 26v43.5zM572 32.9l-2.9 3v56.31l2.9 2.7zm13.1-2.3l-5.9-5.4-5.3 5.6v36.3c4.7.6 8.2 2.2 11.1 5.3l.1-.1zm48.7 12v27.7l-16.9 12.5-12.3-9.3-2.8 2.8-1.3-1.3 3.2-3.3v-27L621.4 32l11.4 8.9 2.9-2.9 1.3 1.4zm-10.8 3l-8.4-6.6-.1.1v29.8l8.5 6.4zm35.6 4.5h9.4v21.4l-15.9 11.21a11.52 11.52 0 00-8.8-4.11c-3 0-5.4 1.4-7.8 4l-1.4-.5 13.8-19.8h-8.5V43.7L656 32c2 1.6 3.6 2.6 6.2 2.6a11.38 11.38 0 007.11-2.2l1 .7zm-1.4 8.8h-4.7l-11.1 15.9.1.2a12.36 12.36 0 017.6-2.5 10.4 10.4 0 018 3.8l.1-.09zm6.41-19.6a9.78 9.78 0 01-6.91 2.3 8.92 8.92 0 01-6.3-2.9l-.2.1v14.6h3.8l9.7-14zm22.9 43.41l-8.8-6.91-2.71 2.7-1.3-1.29 3.1-3.21V39.4H671l-.2-.2 3.5-5.2h2.5v-6.7L687.41 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4z"></path></svg><span class="alic gray font-xxxxs font--body">Democracy Di Darkns</span></div></div><hear class="w-100" data-qa="ma-full"><div class="hi-for-prt"><div class="wpds-c-bHXelH wpds-c-kBYYkb wpds-c-bHXelH-fGHEql-maxWidth-fluid wpds-c-bHXelH-iiAiuHj-css"><nav class="wpds-c-hwIWrt wpds-c-hwIWrt-hIlwIL-alignment-left wpds-c-hwIWrt-eDNePg-cv flex overflow-hidn overflow-xscroll b bb mw-vw-100 grid-mobile-full-bleed" aria-label="Sectn" data-qa="sendary-nav" tabx="0"><div class="wpds-c-sertR"><a href=" data-qa="sendary-nav-primary-lk" class="wpds-c-bePrsO wpds-c-bePrsO-kTaxWV-font-meta wpds-c-bePrsO-hbKkTl-labelColor-black">Polics</a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">Bin admistratn<!-- --> </a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">The 202s<!-- --> </a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">Pollg<!-- --> </a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">Democracy Ameri<!-- --> </a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">Electn 2024<!-- --> </a></div></nav></div><div class="wpds-c-bHXelH wpds-c-kBYYkb wpds-c-bHXelH-erqBZw-maxWidth-md wpds-c-bHXelH-ihSmMVC-css"><nav class="wpds-c-hwIWrt wpds-c-hwIWrt-hIlwIL-alignment-left wpds-c-hwIWrt-eDNePg-cv flex overflow-hidn overflow-xscroll b bb mw-vw-100" aria-label="Sectn" data-qa="sendary-nav" tabx="0"><div class="wpds-c-sertR"><a href=" data-qa="sendary-nav-primary-lk" class="wpds-c-bePrsO wpds-c-bePrsO-kTaxWV-font-meta wpds-c-bePrsO-hbKkTl-labelColor-black">Polics</a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">Bin admistratn<!-- --> </a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">The 202s<!-- --> </a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">Pollg<!-- --> </a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">Democracy Ameri<!-- --> </a><a class="wpds-c-bgVtfq wpds-c-jxcbnu wpds-c-bgVtfq-ecTIdS-variant-primary ml-md" href=" data-qa="sendary-lk">Electn 2024<!-- --> </a></div></nav></div></div><div class="mt-lg"><div data-qa="kicker" class="wpds-c-eyomNc wpds-c-PJLV wpds-c-PJLV-jYXVnY-lor-black wpds-c-PJLV-mlvxn-size-lg"></div></div><div class="w-100" style="max-width:1000px"><h1 class="font--headle offblack headle mb-sm" data-ttid="headle" data-qa="headle" id="ma-ntent"><span data-qa="headle-text">Human Rights Campaign says Barilla has turned around s polici on LGBT</span></h1></div><div class="flex prt-byle prt-mt-none"><div class="byle-wrapper flex-lumn flex"><div class="PJLV PJLV-ihSmMVC-css"><div class="mb-xxs" style="gap:0.5rem" data-qa="thor-byle"><span class="wpds-c-PJLV"><div class="flex ems-center" data-qa="thor-byle"><div class="mr-sm flex lh-0"><div class="wpds-c-iTcer"><img src=" alt="" class="wpds-c-dgBqAZ"/></div></div><span class="left"><div class="flex"><div class="dib font-xxs" data-qa="name-wh-optnal-lk" data-cy="name-wh-optnal-lk"><span data-qa="attributn-text" class="wpds-c-cNdzuP">By <!-- --> </span><a data-qa="thor-name" href=" rel="thor" class="wpds-c-cNdzuP wpds-c-cNdzuP-ejzZdU-isLk-te">Sandhya Somashekhar</a></div></div></span></div></span></div></div><div data-ttid="timtamp" class="wpds-c-kgabfe wpds-c-kgabfe-ikrKXLV-css"><span data-ttid="display-date" class="wpds-c-iKQyrV">November 19, 2014 at 12:01 a.m. EST</span></div></div></div></hear></div><article class="grid-article mb-xxl-ns" data-qa="ma"><div class="grid-body"><div class="wpds-c-PJLV wpds-c-PJLV-hSmMVC-isLuf2-false"><div class="wpds-c-jUMcim wpds-c-jUMcim-ibVGacg-css hi-for-prt mb-sm"><div class="PJLV PJLV-ieDMgMI-css flex ems-center" nfig="[object Object]" data-qa="article-actns"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><button aria-label="Comment" class="wpds-c-gPbxFP"><svg xmlns=" viewBox="0 0 16 16" fill="var(--wpds-lors-primary)" aria-hidn="te" focable="false" role="img" class="wpds-c-kKAfCG wpds-c-efqEZa flex ems-center jtify-center brad-lg poter transn-400 ease--out transn-lors" aria-label="Comment on this story"><tle>Comment on this story</tle><path d="M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z"></path></svg></button><span aria-hidn="te" class="wpds-c-fBEbFG">Comment</span><span class="wpds-c-fOvfhP wpds-c-fOvfhP-kshkDy-isCommentType-te none" aria-hidn="te"><span class="ment-unt font-xxxxs sc-ral-unt"><span class="ral-unt unfed" data-ral-notext="te"></span></span></span></div></div><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div class="dib poter" data-qa="gift-share"><div aria-label="Gift this story" aria-ntrols="gift-share" aria-owns="gift-share" id="gift-share-ntrol" class="" aria-haspopup="te" aria-expand="false" role="button" tabx="0"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" class="wpds-c-dJBvpf wpds-c-PJLV" aria-hidn="te" focable="false" role="img"><path d="M10.73 5h.14a1.75 1.75 0 0 0 1-2.25 1.83 1.83 0 0 0-.51-.75 1.72 1.72 0 0 0-1.48-.35 1.76 1.76 0 0 0-1.2.94L8 3.93l-.68-1.4A1.76 1.76 0 0 0 4 3.59 1.74 1.74 0 0 0 5.13 5H2v4h1v5h10V9h1V5ZM9.58 3a.77.77 0 0 1 .51-.4h.17a.73.73 0 0 1 .47.17.72.72 0 0 1 .27.71.72.72 0 0 1-.48.58l-1.77.66ZM5 3.43a.72.72 0 0 1 .27-.71.73.73 0 0 1 .47-.17h.17a.77.77 0 0 1 .51.4l.83 1.7L5.48 4A.74.74 0 0 1 5 3.43ZM3 6h4.5v2H3Zm1 3h3.5v4H4Zm4.5 4V9H12v4ZM13 8H8.5V6H13Z" data-name="Path 10"></path></svg></div></div><span aria-hidn="te" class="wpds-c-fBEbFG">Gift<!-- --> <span class="PJLV PJLV-ikqOWxF-css">Article</span></span></div></div><div class="dib poter" data-qa="wpds-tooltip-ntrol"><div aria-ntrols="actns-tooltip" aria-owns="actns-tooltip" id="actns-tooltip-ntrol" class="" aria-haspopup="te" aria-expand="false"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div tabx="0" aria-label="Share" class="PJLV PJLV-ietWzJw-css"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-dJBvpf wpds-c-dJBvpf-iPJLV-css "><path d="M14 14H2V7h1v6h10V7h1Zm-5.5-2h-1V3h1Z"></path><path d="M10.29 5.71 11 5 8 2l-.71.71L5 5l.71.71L8 3.42l2.29 2.29z"></path></svg></div><span aria-hidn="te" class="wpds-c-fBEbFG">Share</span></div></div></div></div></div></div></div><div class="teaser-ntent grid-center"><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad. If gays didn’t like , he add, they uld eat somethg else.</p></div></div><div></div><div class="article-body" data-qa="article-body"><div class="db dn-ns mr-neg-gutter ml-neg-gutter mb-md hi-for-prt" data-qa="subscribe-promo"><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div><a class="pt-sm pb-sm flex ems-center bold font-xxxs font-xxs-ns jtify-center" href=" target="_blank" rel="noreferrer noopener" style="lor:#166dfc;borr:none"><svg class="ntent-box" width="24" height="24" viewBox="0 0 24 24" xmlns=" aria-hidn="te" focable="false" role="img"><tle>Wp</tle><path d="M11.055 8.728l-1.018-1.019-.782.782v6.292l1.782 1.564.018-.019v-7.6zm-4.11.236L5.674 7.71l-.836.855v6.237l1.545 1.327.564-.636V8.964zm2.656 9.074l-2.528-2.182-1.927 2.182-2.619-2.255v-3.564h-.509c-.454 0-.672.273-.745.636H1.09a2.89 2.89 0 0 1-.091-.69c0-.473.2-1.71 1.527-1.71V7.691c0-1.073-.709-1.127-.709-2.054 0-1.037.982-2 2.782-2.637l.164.145c-.6.291-1.09.655-1.09 1.437 0 1.2 1.163.89 1.163 2.782v.727l2.127-2.236 2.237 2.2 2.109-2.2 2.036 2v6.728l-3.745 3.455zm11.108-9.625l-1.073-.982-.964 1.018v6.6c.855.11 1.491.4 2.019.964l.018-.018V8.413zm-2.382.418l-.528.545v10.237l.528.492V8.83zm1.49 9.055c-.308-.382-.69-.709-1.145-.836v3.782l-.036.018-1-.927-2.11 1.945-.036-.018V16.96c-.636.145-1.327.545-1.854 1.2l-.146-.091c.127-1.4.818-2.436 2-2.837v-3.545h-.382c-.527 0-.89.363-.963.763h-.219c-.054-.145-.127-.381-.127-.836 0-.891.6-1.564 1.582-1.564h.11V8.085l-.655-.582-.51.51-.254-.237 2.018-2.073 1.71 1.564V9.05l.527-.564v-2.09h.345v1.727l2.273-2.419L23 7.576v7.91l-3.182 2.4z" fill-le="evenodd"></path></svg><span class="mr-xs ml-xs gray-darkt flex ems-center">Get the full experience.<span class="ml-xs subs-theme blue">Choose your plan</span></span><svg class="ntent-box" width="16" height="16" viewBox="0 0 16 16" xmlns=" style="fill:#166dfc" aria-hidn="te" focable="false" role="img"><tle>ArrowRight</tle><path d="M7.664 1.25l6 6a1 1 0 010 1.414l-6 6L6.25 13.25 10.499 9H2V7h8.585L6.25 2.664 7.664 1.25z" fill-le="nonzero"></path></svg></a><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Barilla has journeyed om gay rights pariah to poster child — on Wednday received a perfect sre om a proment gay rights group that rat pani on their gay-iendls. It is an about-face that highlights how pani, which typilly shy away om ntroversy, are creasgly beg forced to take sis the cultural battle over gay rights and same-sex marriage — and how cisively pro-gay forc have gaed the upper hand.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Other hoehold-name brands have also found themselv hot water over actns that were perceived to be anti-gay. Target, for example, strived to make amends after <a href=" tle="">g unr fire </a> 2010 for polil ntributns that supported a Mnota gubernatorial ndidate who opposed same-sex marriage. Chick-fil-A stopped givg to certa anizatns 2012 after <a href=" tle="">earng the ire of gay rights groups that acced the fast-food cha of supportg anti-gay </a>.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Both pani were subject to boytts, though there has been a unter effort by socially nservative groups to support and embrace Chick-fil-A.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The peril for pani is not short-term profs, bee boytts rarely affect revenue directly, said Mary-Hunter McDonnell, a profsor of strategy at Geetown Universy’s McDonough School of Bs. “Really, boytts are about threateng a pany’s public image and reputatn,” she said, and a tarnished brand n ultimately hurt the bottom le.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">In the past, pani had to be reful not to offend groups that opposed homosexualy, said Bob Weck, a rporate crisis nsultant who specializ gay issu. Two s ago, Weck helped Amerin Airl weather cricism over s cisn to market to gays. His advice at the time was for the pany to expla to the opposn that this was simply a good bs cisn.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But more recently, opns have shifted dramatilly to the pot that is a posive for some pani to be viewed as supportive of gay rights, particularly among young ctomers, who might view cints such as the one articulated a year ago by Barilla as “stupid and backwards,” he said.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Starbucks, Nike and Microsoft, for stance, endorsed legalizg same-sex marriage Washgton state 2012.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">In the se of Barilla — a 130-year-old pany based Parma, Italy, that is the world's largt pasta manufacturer — the blowback was fierce September 2013 when Guido Barilla told an Italian rad host, "I would never do [a mercial] wh a homosexual uple, not for lack of rpect, but bee we don't agree wh them," <a href=" tle=">acrdg to reports</a>. "Ours is a classic fay where the woman plays a fundamental role."</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">He ntued: “If [gays] don’t like , they n go eat another brand.”</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The remarks grabbed headl around the world and prompted boytts the Uned Stat, where the firm has 30 percent of the pasta market wh $430 ln sal 2013, and elsewhere. Harvard Universy <a href=" tle=">dumped Barilla </a>om s feterias, gay rights groups promoted nam of other brands of pasta, and Barilla's petors seized on the opportuny to prent themselv as more forward-thkg, wh Bertolli Germany <a href=" tle="">postg a ment on s Facebook </a>page promotg "pasta and love for all!"</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Guido Barilla issued multiple vio apologi the wake of the sndal. Barilla Group did not make Guido Barilla available for an terview, but a statement, he apologized aga, addg: “I am proud to say that, as a rult of the discsns, we have all learned a great al about the te fn and meang of fay, and over the past year we have worked hard to reflect that throughout our anizatn.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Some of the gay advot who have worked wh Guido Barilla sce his ments believe his ntrn is scere. “He was horrified at the nsequenc and his personal beliefs,” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">He lled the recent diversy iative “the most all-enpassg effort to bounce back om an unfortunate misstatement that I’ve ever been part of.”</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Seth Adam, a spokman for GLAAD, a gay advocy group that has also met wh Barilla, said is important to acknowledge someone when they have unrgone an “evolutn” support of gay rights.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“I’m not givg anyone license to say thgs that are discrimatory,” he said. “However, I do thk ’s okay to learn, and I thk we’ve seen that elected officials to everyday fai.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The pany’s 100 ratg the Human Rights Campaign’s annual Corporate Equaly Inx, which is based on ternal pany polici as well as rporate cizenship, is remarkable, said Deena Fidas, director of the workplace program for the Human Rights Campaign. Last year, Barilla did not even ask to be rated. Of the 781 pani that volunteered to be rated this year, fewer than half got a perfect sre.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">"It is very unual for a bs to take on the full spectm of CEI creria one year," she said. "Some people may certaly speculate about the motivatns here, but at the end of the day 's irrefutable that at Barilla, you have LGBT-clive polici and practic <span>. . .</span> that were not there a year ago."</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Tala Erickson, chief diversy officer for Barilla, said that the pany has monstrated s scery wh s actns. It has expand s health benefs to clu transgenr-related re. It has stuted a thorough diversy trag that all 8,000 of s workers will eventually unrgo. It has broaned s anti-discrimatn policy to ver gay and transgenr people.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The pany also has donated money to the Tyler Clementi Foundatn, an anti-bullyg anizatn found by the parents of a gay Rutgers Universy stunt who mted suici, and featured a lbian uple on a <a href=">Web se voted to urgg fai to eat more meals together</a>.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But will same-sex upl be turng up any televisn mercials? Not immediately, said Erickson, who explaed that the pany did not want to be “reactnary” light of the cricism.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“My unrstandg is we’re absolutely open to havg the LGBT muny reprented our ads the future,” she said. “It’s gog to happen gradually.”</p></div><div class="PJLV PJLV-ibHxfFu-css flex mt-md tt overriStyl"><div class="mb-lg-mod" data-qa="ments-btn-div"><button aria-label="Scroll to the ments sectn" data-qa="ments-btn" class="wpds-c-kSOqLF wpds-c-kSOqLF-SQjOY-variant-sendary wpds-c-kSOqLF-eHdizY-nsy-flt wpds-c-kSOqLF-ejCoEP-in-left ments hi-for-prt"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-fBqPWp "><path d="M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z"></path></svg><span class="ral-unt unfed" data-ral-notext="te"></span> Comments</button></div><div class="wpds-c-dXjReQ"><button id="gift-share-shortcut" class="wpds-c-kSOqLF wpds-c-kSOqLF-SQjOY-variant-sendary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-ejCoEP-in-left hi-for-prt ml-sm"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-dJBvpf "><path d="M10.73 5h.14a1.75 1.75 0 0 0 1-2.25 1.83 1.83 0 0 0-.51-.75 1.72 1.72 0 0 0-1.48-.35 1.76 1.76 0 0 0-1.2.94L8 3.93l-.68-1.4A1.76 1.76 0 0 0 4 3.59 1.74 1.74 0 0 0 5.13 5H2v4h1v5h10V9h1V5ZM9.58 3a.77.77 0 0 1 .51-.4h.17a.73.73 0 0 1 .47.17.72.72 0 0 1 .27.71.72.72 0 0 1-.48.58l-1.77.66ZM5 3.43a.72.72 0 0 1 .27-.71.73.73 0 0 1 .47-.17h.17a.77.77 0 0 1 .51.4l.83 1.7L5.48 4A.74.74 0 0 1 5 3.43ZM3 6h4.5v2H3Zm1 3h3.5v4H4Zm4.5 4V9H12v4ZM13 8H8.5V6H13Z" data-name="Path 10"></path></svg><span class="wpds-c-iSKIAI">Gift this article</span>Gift Article</button></div></div><div></div><div></div><sectn class="dn-ns hi-for-prt" data-ttid="mostRead" subscriptns-sectn="ntent"><div data-ttid="lazy-most-read-parent" class=""><div style="m-height:800px"></div></div></sectn><div class="wpds-c-hsVKiV"><div data-qa="newsletter" class="hi-for-prt relative"><div class="dib w-100"><div><div class="flex jtify-center align self-center center transn-all duratn-400 ease--out" data-qa="sc-newsletter-signup" aria-label=""><svg aria-labelledby="react-aria-1-aria" role="img" viewBox="0 0 100 80"><tle id="react-aria-1-aria">Loadg... .

TOP