Gays n eat another pasta: Barilla chairman | SBS News

Contents:

• DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?
• CHAIRMAN OF BARILLA PASTA: ‘GAYS N GO EAT ANOTHER BRAND’
• BARILLA: ‘GAYS N EAT SOMEONE ELSE’S PASTA’
• BARILLA PASTA HOMOPHOBIC RANT: ‘IF THE GAYS DON’T LIKE IT THEY CAN GO AND EAT ANOTHER BRAND,’ SAYS CEO GUIDO BARILLA, ACTIVISTS START #BOYTTBARILLA
• QUOTED: THE CHAIRMAN OF BARILLA SUGGTS GAY PEOPLE BUY ANOTHER BRAND OF PASTA
• ITALIAN PASTA BRAND BARILLA GAY ADVERT ROW
• GAYS N EAT ANOTHER PASTA: BARILLA CHAIRMANGAY RIGHTS ACTIVISTS ITALY AND THE US HAVE LNCHED A BOYTT OF WORLD LEADG PASTA MAKER BARILLA, AFTER S CHAIRMAN SAID HE WOULD NOT SHOW GAY FAI THE FIRM'S ADS.GETTY IMAGGAY RIGHTS ACTIVISTS ITALY AND THE US HAVE LNCHED A BOYTT OF WORLD LEADG PASTA MAKER BARILLA, AFTER S CHAIRMAN SAID HE WOULD NOT SHOW GAY FAI THE FIRM'S ADS, AND IF PEOPLE OBJECTED TO THAT, THEY SHOULD FEEL EE TO EAT A DIFFERENT KD OF PASTA.GUIDO BARILLA, WHO, WH HIS TWO BROTHERS, NS THE FAY-OWNED FIRM FOUND 1877, WAS ASKED A TERVIEW WH RAD 24, IF ADVERTS FOR HIS PANY WOULD EVER FEATURE A GAY FAY."WE HAVE A SLIGHTLY DIFFERENT CULTURE," HE REPLIED."FOR , THE NCEPT OF SACRED FAY REMAS ONE OF THE FUNDAMENTAL VALU OF THE PANY. OURS IS A TRADNAL FAY. IF GAYS LIKE OUR PASTA AND OUR MUNITN, THEY WILL EAT OUR PASTA. IF NOT, THEY N AVOID AND EAT ANOTHER BRAND. YOU N'T PLEASE EVERYONE ORR TO DISPLEASE NO-ONE."I WOULDN'T DO AN AD WH A HOMOSEXUAL FAY NOT BEE I DISRPECT GAYS - THEY HAVE THEIR RIGHT TO DO WHATEVER THEY WANT WHOUT DISTURBG OTHERS - BUT BEE I DON'T THK LIKE THEM AND I THK THAT THE FAY WE TRY TO ADDRS IS ANYWAY A CLASSIC FAY," HE ADD.ASKED WHAT EFFECT HIS ATTU WOULD HAVE ON GAY NSUMERS OF PASTA, MR BARILLA SAID: "WELL, IF THEY LIKE OUR PASTA AND OUR MSAGE THEY WILL EAT ; IF THEY DON'T LIKE AND THEY DON'T LIKE WHAT WE SAY THEY WILL … EAT ANOTHER."ITALIAN GAY-RIGHTS ANISATNS QUICKLY LLED FOR A BOYTT."WE ACCEPT HIS VATN TO NOT EAT HIS PASTA," SAID AUREL MANCO, PRINT OF GAY-RIGHTS GROUP EQUALY ITALIA.AN APOLOGY BY GUIDO BARILLA FOR HIS REMARKS FOR GAY RIGHTS ACTIVISTS WAS TOO LTLE, TOO LATE. "WH REFERENCE TO REMARKS MA YTERDAY TO AN ITALIAN RAD PROGRAM, I APOLOGISE IF MY WORDS HAVE GENERATED NTROVERSY OR MISUNRSTANDG, OR IF THEY HURT SOMEONE'S SENSIVY," GUIDO BARILLA SAID A STATEMENT. "IN THE TERVIEW I SIMPLY WISHED TO UNRLE THE CENTRAL ROLE THE WOMAN PLAYS WH THE FAY.""FOR CLARY, I WOULD LIKE TO POT OUT THAT: - I HAVE THE UTMOST RPECT FOR ANYONE, WHOUT DISTCTN OF ANY KD," HE ADD."I HAVE THE UTMOST RPECT FOR GAY PEOPLE AND FOR EVERYONE'S RIGHT TO EXPRS THEMSELV. I'VE ALSO SAID -- AND I WOULD LIKE TO REERATE -- THAT I RPECT GAY MARRIAG."IN S ADVERTISG, BARILLA REPRENTS THE FAY - BEE 'S WHAT WEL EVERYONE AND WHAT HAS ALWAYS BEEN INTIFIED WH OUR BRAND."GAY MARRIAGE IS NOT LEGAL ITALY.THE NTROVERSY QUICKLY SPREAD TERNATNALLY VIA TWTER, WHERE THE HASHTAGS #BOITTABARILLA AND #BOYTTBARILLA PROMPTED NUMERO TWEETS.GLAAD, AN ADVOCY GROUP FOR GAYS, LBIANS, BISEXUALS AND TRANSGENR PEOPLE, LNCHED A PETN ASKG US SUPERMARKET CHAS TO STOP RRYG BARILLA PRODUCTS. "THE MENTS ARE UNACCEPTABLE AND YOU SHOULD BE NCERNED THAT THIS MAN'S BRAND LIV ON YOUR SHELV. I STRONGLY URGE YOU TO STOP RRYG BARILLA PRODUCTS YOUR STOR," THE PETN READS. ON FRIDAY MORNG AEST, THE PETN HAD 853 SUPPORTERS.  SHARE3 M READPUBLISHED 27 SEPTEMBER 2013 12:12PMUPDATED 27 SEPTEMBER 2013 12:23PMSOURCE: SBSSHARE THIS WH FAY AND IENDSCOPY LKSHAREREMEND FOR YOU
• BARILLA PASTA TO GAYS: "GO AND EAT ANOTHER BRAND"
• BARILLA PASTA DON'T WANT GAY PEOPLE THEIR ADS
• BARILLA PASTA CHAIRMAN NOT A FAN OF THE GAYS, TELLS THEM TO “GO EAT ANOTHER BRAND”{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY CHRIS SPARGOSEPTEMBER 26, 2013/11:31 AMBY CHRIS SPARGOSEPTEMBER 26, 2013 / 11:31 AM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"BARILLA PASTA CHAIRMAN NOT A FAN OF THE GAYS, TELLS THEM TO “GO EAT ANOTHER BRAND”","DATEPUBLISHED":"2013-09-26T15:31:12.000+0000","DATEMODIFIED":"2013-09-26T15:31:12.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"CHRIS SPARGO","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IN WHAT WE ARE FAIRLY CERTA IS EVERY PUBLICIST'S WORST NIGHTMARE, GUIDO BARILLA, THE CHAIRMAN OF BARILLA PASTA, CID TO E OUT AND LET EVERYONE KNOW JT HOW MUCH HE DO NOT LIKE GAY PEOPLE THE OTHER DAY. BEE WHAT BETTER WAY TO KEEP YOUR SHARE OF THE PASTA MARKET (50% ITALY, 25% THE USA) THAN BY SOME GOOD OLD-FASHNED HATE SPEECH?{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THOSE BRISH BLOK AND BIRDS OVER AT THE INPENNT WERE KD ENOUGH TO TRANSLATE THE ORIGAL ITALIAN REPORT, OM A RAD SHOW, WHERE BARILLA STATED:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}I WOULD NEVER DO AN ADVERT WH A HOMOSEXUAL FAY ... IF THE GAYS DON’T LIKE THEY N GO AN EAT ANOTHER BRAND. FOR THE NCEPT OF THE SACRED FAY REMAS ONE OF THE FUNDAMENTAL VALU OF THE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THEN, LIKELY REALIZG HE PROBABLY ULD HAVE BEEN A LTLE MORE CHARMG, HE ADD:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}I HAVE NO RPECT FOR ADOPTN BY GAY FAI BEE THIS NCERNS A PERSON WHO IS NOT ABLE TO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HOW DO YOU SAY "DICKHEAD" ITALIAN?  ALSO, HOPE MRS. BARILLA A'T TOO ATTACHED TO ALL THOSE FUN MILAN FASHN WEEK PARTI SHE JT ENJOYED. CSE, TST GIRL, THOSE V ARE GONNA BE LOST THE MAIL FOR YEARS TO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BARILLA GAVE A LEWARM MEA CULPA TODAY, SAYG A STATEMENT, "I APOLOGIZE IF MY WORDS HAVE GENERATED NTROVERSY OR MISUNRSTANDG, OR IF THEY HURT SOMEONE’S SENSIVY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NOW IF YOU'LL EXCE , WE'RE GONNA GO MAKE SOME QUOA FOR {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
• BARILLA TO GAYS: EAT SOMEONE ELSE'S PASTA
• BARRILLA CHAIRMAN TO GAYS: "THEY N ALWAYS GO EAT SOMEONE ELSE’S PASTA"

DID BARILLA PASTA'S CHAIRMAN MAKE ANTI-GAY REMARKS?

The chairman of the Barilla pasta brand once proclaimed he would never e homosexual upl his advertisements.

The chairman of the Barilla pasta brand once said he would never e homosexual upl his advertisements.

In September 2013, Guido Barilla, the chairman of Barilla Group, one of the world's leadg pasta manufacturers, engenred ntroversy and prompted lls for boytts when durg the urse of an terview wh an Italian rad program, he rpond to a qutn about whether he would ever feature a gay fay his pany's mercials by sayg (as roughly translated to English): "We won't clu gays our ads, bee we like the tradnal fay. If gays don't like , they n always eat another brand of pasta. "I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them.

CHAIRMAN OF BARILLA PASTA: ‘GAYS N GO EAT ANOTHER BRAND’

In the terview, Barilla said he opposed adoptn by gay parents, but was favour of allowg gay marriage, which is not legal Italy. His ment about advertisg was rponse to a direct qutn about whether he would ever feature a gay fay his pany's mercials.

If gays "like our pasta and our advertisg, they'll eat our pasta, if they don't like then they won't eat and they n eat another brand, " he said. Then the pasta magnate upped the ante by attackg gay adoptn. "I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he said.

BARILLA: ‘GAYS N EAT SOMEONE ELSE’S PASTA’

- I have the utmost rpect for gay people and for everyone's right to exprs themselv.

BARILLA PASTA HOMOPHOBIC RANT: ‘IF THE GAYS DON’T LIKE IT THEY CAN GO AND EAT ANOTHER BRAND,’ SAYS CEO GUIDO BARILLA, ACTIVISTS START #BOYTTBARILLA

- I've also said — and I would like to reerate — that I rpect gay marriag. Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad.

If gays didn’t like , he add, they uld eat somethg else.

QUOTED: THE CHAIRMAN OF BARILLA SUGGTS GAY PEOPLE BUY ANOTHER BRAND OF PASTA

But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se. Some of the gay advot who have worked wh Guido Barilla sce his ments believe his ntrn is scere.

“He was horrified at the nsequenc and his personal beliefs, ” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla.

"Italian Pasta Baron's Anti-Gay Comment Prompts Boytt Call.

ITALIAN PASTA BRAND BARILLA GAY ADVERT ROW

Gay rights advot are llg for a boytt of Barilla, the world’s leadg pasta maker, after ’s chairman said he would never feature a gay uple his advertisements.

Related: Barilla’s eback om antigay abyss stirs the pot Italy’s marriage battle.

Said on an Italian rad broadst Wednday: “I would never do an advert wh a homosexual fay…if the gays don’t like they n go an eat another brand. Barilla went further, attackg gay parents and adoptn. “I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, ” he said.

GAYS N EAT ANOTHER PASTA: BARILLA CHAIRMANGAY RIGHTS ACTIVISTS ITALY AND THE US HAVE LNCHED A BOYTT OF WORLD LEADG PASTA MAKER BARILLA, AFTER S CHAIRMAN SAID HE WOULD NOT SHOW GAY FAI THE FIRM'S ADS.GETTY IMAGGAY RIGHTS ACTIVISTS ITALY AND THE US HAVE LNCHED A BOYTT OF WORLD LEADG PASTA MAKER BARILLA, AFTER S CHAIRMAN SAID HE WOULD NOT SHOW GAY FAI THE FIRM'S ADS, AND IF PEOPLE OBJECTED TO THAT, THEY SHOULD FEEL EE TO EAT A DIFFERENT KD OF PASTA.GUIDO BARILLA, WHO, WH HIS TWO BROTHERS, NS THE FAY-OWNED FIRM FOUND 1877, WAS ASKED A TERVIEW WH RAD 24, IF ADVERTS FOR HIS PANY WOULD EVER FEATURE A GAY FAY."WE HAVE A SLIGHTLY DIFFERENT CULTURE," HE REPLIED."FOR , THE NCEPT OF SACRED FAY REMAS ONE OF THE FUNDAMENTAL VALU OF THE PANY. OURS IS A TRADNAL FAY. IF GAYS LIKE OUR PASTA AND OUR MUNITN, THEY WILL EAT OUR PASTA. IF NOT, THEY N AVOID AND EAT ANOTHER BRAND. YOU N'T PLEASE EVERYONE ORR TO DISPLEASE NO-ONE."I WOULDN'T DO AN AD WH A HOMOSEXUAL FAY NOT BEE I DISRPECT GAYS - THEY HAVE THEIR RIGHT TO DO WHATEVER THEY WANT WHOUT DISTURBG OTHERS - BUT BEE I DON'T THK LIKE THEM AND I THK THAT THE FAY WE TRY TO ADDRS IS ANYWAY A CLASSIC FAY," HE ADD.ASKED WHAT EFFECT HIS ATTU WOULD HAVE ON GAY NSUMERS OF PASTA, MR BARILLA SAID: "WELL, IF THEY LIKE OUR PASTA AND OUR MSAGE THEY WILL EAT ; IF THEY DON'T LIKE AND THEY DON'T LIKE WHAT WE SAY THEY WILL … EAT ANOTHER."ITALIAN GAY-RIGHTS ANISATNS QUICKLY LLED FOR A BOYTT."WE ACCEPT HIS VATN TO NOT EAT HIS PASTA," SAID AUREL MANCO, PRINT OF GAY-RIGHTS GROUP EQUALY ITALIA.AN APOLOGY BY GUIDO BARILLA FOR HIS REMARKS FOR GAY RIGHTS ACTIVISTS WAS TOO LTLE, TOO LATE. "WH REFERENCE TO REMARKS MA YTERDAY TO AN ITALIAN RAD PROGRAM, I APOLOGISE IF MY WORDS HAVE GENERATED NTROVERSY OR MISUNRSTANDG, OR IF THEY HURT SOMEONE'S SENSIVY," GUIDO BARILLA SAID A STATEMENT. "IN THE TERVIEW I SIMPLY WISHED TO UNRLE THE CENTRAL ROLE THE WOMAN PLAYS WH THE FAY.""FOR CLARY, I WOULD LIKE TO POT OUT THAT: - I HAVE THE UTMOST RPECT FOR ANYONE, WHOUT DISTCTN OF ANY KD," HE ADD."I HAVE THE UTMOST RPECT FOR GAY PEOPLE AND FOR EVERYONE'S RIGHT TO EXPRS THEMSELV. I'VE ALSO SAID -- AND I WOULD LIKE TO REERATE -- THAT I RPECT GAY MARRIAG."IN S ADVERTISG, BARILLA REPRENTS THE FAY - BEE 'S WHAT WEL EVERYONE AND WHAT HAS ALWAYS BEEN INTIFIED WH OUR BRAND."GAY MARRIAGE IS NOT LEGAL ITALY.THE NTROVERSY QUICKLY SPREAD TERNATNALLY VIA TWTER, WHERE THE HASHTAGS #BOITTABARILLA AND #BOYTTBARILLA PROMPTED NUMERO TWEETS.GLAAD, AN ADVOCY GROUP FOR GAYS, LBIANS, BISEXUALS AND TRANSGENR PEOPLE, LNCHED A PETN ASKG US SUPERMARKET CHAS TO STOP RRYG BARILLA PRODUCTS. "THE MENTS ARE UNACCEPTABLE AND YOU SHOULD BE NCERNED THAT THIS MAN'S BRAND LIV ON YOUR SHELV. I STRONGLY URGE YOU TO STOP RRYG BARILLA PRODUCTS YOUR STOR," THE PETN READS. ON FRIDAY MORNG AEST, THE PETN HAD 853 SUPPORTERS.  SHARE3 M READPUBLISHED 27 SEPTEMBER 2013 12:12PMUPDATED 27 SEPTEMBER 2013 12:23PMSOURCE: SBSSHARE THIS WH FAY AND IENDSCOPY LKSHAREREMEND FOR YOU

Gay rights group Equaly Italia said Barilla’s ments were an “offensive provotn” and lled for a boytt of the pany’s pasta, sc and snacks. “Here we have another example of homophobia, Italian style, ” said Alsandro Zan, an member of Italy’s Parliament.

Facg a potential global boytt of his products, Barilla went to damage ntrol Thursday afternoon to rerce s “rpect” for gays a statement attributed to s chairman:. IOC ‘fully satisfied’ Rsia’s anti-gay law don’t vlate Olympic charter.

“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show. If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said.

BARILLA PASTA TO GAYS: "GO AND EAT ANOTHER BRAND"

The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents. Guido Barilla sparked ternatnal outrage when he said he’d never feature a gay uple ads for his firm’s foodstuffs — addg that if homosexuals don’t like , they n buy another brand. “I would never do [a mercial] wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” the pany chairman told Italian rad Wednday eveng.

“Ours is a classic fay where the woman plays a fundamental role, ” Barilla, 55, said, addg that if gays “like our pasta and our advertisg, they’ll eat our pasta.

Anger at the remarks boiled over Thursday, wh gay-rights activists announcg a boytt of the world’s largt pasta maker. He also re-erated his support for gay marriage, which is illegal Italy, although he is agast gay adoptns.

BARILLA PASTA DON'T WANT GAY PEOPLE THEIR ADS

The ntroversy trend on Twter, where Alsandro Zan, a gay member of the Italian parliament, tweeted: “You n’t ms around wh nsumers, cludg gay on. Other ers blasted Barilla multiple languag, labelg the brand “hate pasta” and llg Guido Barilla “horrendoly sexist and homophobic. Gay rights activists have started a #BoyttBarilla petn after Barilla pasta CEO Guido Barilla went on a homophobic rant sayg he would never e a gay fay advertisements and "if the gays don’t like they n go and eat another brand.

BARILLA PASTA CHAIRMAN NOT A FAN OF THE GAYS, TELLS THEM TO “GO EAT ANOTHER BRAND”{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY CHRIS SPARGOSEPTEMBER 26, 2013/11:31 AMBY CHRIS SPARGOSEPTEMBER 26, 2013 / 11:31 AM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"BARILLA PASTA CHAIRMAN NOT A FAN OF THE GAYS, TELLS THEM TO “GO EAT ANOTHER BRAND”","DATEPUBLISHED":"2013-09-26T15:31:12.000+0000","DATEMODIFIED":"2013-09-26T15:31:12.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"CHRIS SPARGO","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IN WHAT WE ARE FAIRLY CERTA IS EVERY PUBLICIST'S WORST NIGHTMARE, GUIDO BARILLA, THE CHAIRMAN OF BARILLA PASTA, CID TO E OUT AND LET EVERYONE KNOW JT HOW MUCH HE DO NOT LIKE GAY PEOPLE THE OTHER DAY. BEE WHAT BETTER WAY TO KEEP YOUR SHARE OF THE PASTA MARKET (50% ITALY, 25% THE USA) THAN BY SOME GOOD OLD-FASHNED HATE SPEECH?{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THOSE BRISH BLOK AND BIRDS OVER AT THE INPENNT WERE KD ENOUGH TO TRANSLATE THE ORIGAL ITALIAN REPORT, OM A RAD SHOW, WHERE BARILLA STATED:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}I WOULD NEVER DO AN ADVERT WH A HOMOSEXUAL FAY ... IF THE GAYS DON’T LIKE THEY N GO AN EAT ANOTHER BRAND. FOR THE NCEPT OF THE SACRED FAY REMAS ONE OF THE FUNDAMENTAL VALU OF THE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THEN, LIKELY REALIZG HE PROBABLY ULD HAVE BEEN A LTLE MORE CHARMG, HE ADD:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}I HAVE NO RPECT FOR ADOPTN BY GAY FAI BEE THIS NCERNS A PERSON WHO IS NOT ABLE TO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HOW DO YOU SAY "DICKHEAD" ITALIAN?  ALSO, HOPE MRS. BARILLA A'T TOO ATTACHED TO ALL THOSE FUN MILAN FASHN WEEK PARTI SHE JT ENJOYED. CSE, TST GIRL, THOSE V ARE GONNA BE LOST THE MAIL FOR YEARS TO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BARILLA GAVE A LEWARM MEA CULPA TODAY, SAYG A STATEMENT, "I APOLOGIZE IF MY WORDS HAVE GENERATED NTROVERSY OR MISUNRSTANDG, OR IF THEY HURT SOMEONE’S SENSIVY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NOW IF YOU'LL EXCE , WE'RE GONNA GO MAKE SOME QUOA FOR {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

Barilla, the world’s largt pasta maker, is boilg hot water after ’s CEO went on a homophobic rant regardg the e of gay upl his advertisements. Acrdg to The Inpennt, CEO Guido Barilla, 55, said on Italy’s La Zanzara on Rad24 Wednday night that he would never e a gay fay advertisements, and if anyone, particularly “gays, ” don’t like , they n eat another brand of pasta. He even went one step further to bash gay upl who adopt children.

“I would never do an advert wh a homosexual fay. … if the gays don’t like they n go and eat another brand, ” he said. “I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " he n listen to the full podst of Guido Barilla’s remarks Parma, Italy-based pany, privately owned by fourth-generatn Barilla fay member Guido, is known for s mercials displayg Italian fai eatg Barilla pasta wh the tagle, “When there’s Barilla, there’s home.

BARILLA TO GAYS: EAT SOMEONE ELSE'S PASTA

"However, LGBTQ activist groups are not backg down, many of whom are boyttg Barilla Pasta for the CEO’s homophobic ments.

“This is another example of Italian homophobia. I’m jog the boytt of Barilla and I hope other parliamentarians do the same, ” gay rights mpaigner Alsandro Zan of the Sel (Sistra Elogia Libertà) party told The Inpennt.

BARRILLA CHAIRMAN TO GAYS: "THEY N ALWAYS GO EAT SOMEONE ELSE’S PASTA"

“I would never do an ad wh a homosexual fay… If the gays don’t like they n go an eat another brand.