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article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp ikebRK"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT hjnEYM"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX iJOI bric ContentHearRubricContaer-eTudtt edKnIL"><span class="RubricName-fVtemz cLxcNi">Style</span></div></div><div class="RubricWrapper-dKmCNX iJOI bric ContentHearRubricIssueDate-CuIT fFtVss"><span class="RubricName-fVtemz cLxcNi">Febary 2006 Issue</span></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd fvFcxp gydgrM">Driven by Dynasty</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ fYeNbg">Lapo Elkann rcated the Fiat name, romanced Italy’s hottt starlet, brightened his pany’s prospects, and then overdosed the apartment of a transsexual prostute. Mark Seal vtigat.</div><div class="ContentHearByle-kmPyCa emiglw"><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH jqYyWD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kIEUAJ lddgzd eErqIx byle__name-lk button" href="/ntributor/mark-seal">Mark Seal</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2013-12-03T14:57:22-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd bSlZUC cmPkTr">December 3, 2013</time></div></div></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN diFyUH article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh izlawS viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU foKBbl bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kdAzed gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh ledqMp viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU ePWKOF bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kdAzed gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG hdASCv"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jPgqnR body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="has-dropp">After the ath of his fabled grandfather, Gianni Agnelli, Lapo Elkann beme the dashg public face of Fiat, while his media-shy brother, John, took over the endangered fay empire. All ey were on Lapo as he rcated the Fiat name, romanced Italy’s hottt starlet, and brightened his pany’s prospects wh a sleek new mol, the Gran Punto. Then, October, the 28-year-old scn overdosed the apartment of a transsexual prostute. In Tur, Mark Seal answers the billn-lira qutn: Why?</p><p class="has-dropp">It looked like jt another overdose the e-dted backstreets of Tur, Italy: whe male, 28, atose a small apartment the red-light district. The ll for an ambulance me at about 9 A.M. on Monday, October 10, a hysteril voice screamg, “Fast! Fast! At my hoe there is an important person that’s feelg bad!”</p><p class="paywall">The paramedics found him unnsc on the bed, and repeated jectns of Narn—the anti-overdose sem—uldn’t revive him om what would later be scribed as a near-lethal cktail of e and hero. They shed him to Mriziano hospal and rolled him to the emergency room. He didn’t e to for three days, and by the time he awoke and began rpondg three of the five languag which he is fluent, his fay had sped om their villas and the prs had announced to the world who he was: Lapo Edouard Elkann, grandson of the late Gianni Agnelli, the so-lled unofficial Kg of Italy, who had turned his fay’s tomobile pany, Fiat, to an ternatnal giant. The handsome, dazzlg young public face of Fiat today, Lapo is worldwi director of brand promotn for Fiat Auto. In jt two years he had achieved the impossible: transformg the stodgy and fancially troubled to brand to an excg new le.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">An anomaly the notorly private, 163-member Agnelli fay, Lapo had bee the rock star of Italian bs, and journalists and paparazzi dogged his every move, om his storybook romance wh Italy’s No. 1 starlet, Marta Stella, who had appeared <em>Ocean’s Twelve,</em> to his slappg the Fiat tramark on products as diverse as signer sweatshirts and w. He would streak across the untry his grandfather’s hand-me-down sus a battery of Fiats and associated brands—Ferrari, Alfa Romeo, Maserati—urgg his untrymen to buy Italian products, a csa which had culmated only a month before his llapse the star-studd lnch of Fiat’s new, make-or-break mol, the Gran Punto.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="68jl2d"></div></div><p class="paywall">In the days when Gianni Agnelli led Italy, the sordid news of an overdose the fay would never have seen the light of day. But this time, as Lapo’s fay arrived at the hospal, fightg their way through a phalanx of meras and reporters, and the Fiat brass scrambled to squelch the news, the story began to emerge creasgly shockg stallments: first, that Lapo had been admted “for rpiratory problems of pharmalogil orig,” then, acrdg to police, that he had been taken om a “woman’s apartment.” The qutns everyone asked were: What woman? And where was Marta Stella, the love of Lapo’s life? Next me reports that had been the apartment of “a South Amerin woman.” A full day later was revealed that the woman who had lled for an ambulance was not Marta Stella <em>or</em> a South Amerin. She wasn’t even technilly a woman. Lapo had been found naked and unnsc the apartment of Donato Bro, a 53-year-old transsexual prostute known as Patrizia, who walks the streets one of the most notor quarters of Tur.</p><p class="paywall">Acrdg to police, Lapo had arrived at Patrizia’s place before midnight and partied wh her and two other transsexuals until nearly dawn. Although morate nsumptn of e for personal e is not illegal Italy, Lapo was guilty of somethg far more ser: he’d gotten ught. As he lay atose, a major TV statn terpted s schled programmg to report on his suatn, and the hospal was bieged by iends, bs associat, fans, even a Gypsy psychic, all seekg an answer to one central qutn: Why?</p><p class="paywall">“Lapo is like a son to me,” Henry Kissger told me two weeks after the cint. “He is telligent, extremely sensive, very amg, and has an extremely human qualy.... I have known him sce he was a ltle boy.... This is ... ” He stopped, at a loss for words.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">“I’ve been an idt,” Lapo reportedly said when he me to the hospal. Lapo hered his grandfather’s sus, which he often wears wh sneakers, and he emulat his speech (rollg his *r’*s), public datg habs (starlets acpanied by headl), and taste rs (an ever changg stable of Fiat-manufactured steeds awag him ci all over Europe). Named for a close iend of the poet Dante, Lapo had been born to a soon-to-be-actured fairy-tale existence. His mother, Marghera Agnelli, Gianni Agnelli’s pale, artistic, only dghter, uld have had her pick of royal suors, but stead she married a wrer: Ala Elkann, the handsome, suave son of a French banker. Now 55 and livg Rome, Elkann is a well-known televisn personaly and bon vivant and a sometime adviser to Prime Mister Silv Berlni. In many ways, Lapo was the child of his grandfather, the man all Italy knew as l’Avvoto (the lawyer), who had built Fiat to an dtrial plex that propelled postwar Italy to beg the world’s sixth-strongt enomy. Once timated to be worth $3.1 billn, Gianni Agnelli’s empire clud Fiat, the Juvent soccer team, the Châte Margx veyards, a partment store, an aviatn plant, and <em>La Stampa,</em> the Tur-based newspaper. Lked romantilly over the years to Jackie Kennedy, Ra Hayworth, Pamela Churchill Harriman, and Ana Ekberg, Agnelli was the sence of <em>la dolce va,</em> “and was well known Italian high society that he had a lifelong flirtatn wh the same substance that got Lapo to trouble,” acrdg to his bgrapher Alan Friedman.</p><p class="has-dropp paywall">Do you love me? Tell me, do you love me? Lapo Elkann’s secret was all this sentence,” said a wrer the Italian weekly magaze <em>Dipiù</em> the wake of what Italians had begun to refer to as “the crisis.” “The are the words that he would pronounce obssively. Every time that he would meet up wh somebody: iends and acquatanc, even journalists ... and he would n to hug them, to kiss them, to ask them for some affectn, which he seemed to never get enough of. Even so, at first look, Lapo Elkann had everythg.”</p><p class="paywall">Lapo was born New York, and his parents divorced when he was very young. Marghera moved wh her three children—John Philip (known as Jaki), Lapo, and their younger sister, Gevra, who is a filmmaker—to London, where she met and married Serge Pahlen, a Rsian aristocrat. “There were so many kids that fay,” says a relative on the Agnelli si. Marghera and Serge had five more children together, and they moved their brood first to R Janeiro, where Serge worked for French oil pani, and then to Paris, where he assumed a posn at Fiat.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">When Lapo’s ser, olr brother, John, turned 17, he was summoned om Paris to Tur by his grandfather orr to beg his tn the executive sue of Fiat. When Lapo fished high school, he was also summoned by Gianni Agnelli to work the fay bs.</p><p class="has-dropp paywall">‘Fate, which giv out the poker rds of life, gave me a straight flh,” Lapo once told reporters. “But if I don’t know how to play well, I n lose everythg the first rounds. That’s why I began alg the rds very early.” When Lapo was 17, his grandfather started him at the Piagg soter factory, where he worked “eight hours a day at the Typhoon assembly le for two months durg the summer.” He told his -workers that his name was Lapo Rossi. “I had long hair like the Jackson Five. I would say my father was a worker at Pgeot. They believed me until they saw me on TV at the Tur stadium, ught by the meras next to my grandpa.... I have never asked anyone for anythg. When I wanted my first moped, I sold my nict cloth to my high-school iends.” Lapo also mentned the 12 months he had served as a “normal soldier” the ary.</p><p class="paywall">When he returned home, wasn’t there anymore, if ever had been. His mother and Serge and their children had taken up rince a villa Swzerland. His father, after what one observer lled “a playboy perd New York, Paris, and Rome,” would eventually marry Italian heirs Rosi Gre and live Rome.</p><p class="paywall">Home for Lapo beme Fiat. His first official job, at 21, was at the Fiat subsidiary of Ferrari-Maserati Maranello, where he worked on merchandisg, marketg, and Inter project velopment. When Leo Turri, the bgrapher of Enzo Ferrari, wrote a short article for a Florence newspaper sayg that Lapo and a of his were workg at Ferrari, Lapo phoned Turri to exprs his thanks. “This is the first time my life I have had a story about me!,” Turri remembers Lapo exclaimg. “He told me he lived alone Mona, and I said, ‘Well, e to my hoe. My wife is a very good ok.’” Turri found a nice but extremely lonely “boy,” who seemed never to stop speakg of one thg: his <em>nonno,</em> or grandfather, who, he told Turri, “tght me every day that we have a rponsibily,” which, Turri says, for Lapo meant “keepg Fiat Italian hands.”</p><p class="paywall">John Elkann attend Tur Polytechnic and graduated at the top of his class. Lapo enrolled class at the European Bs School London. He shared an apartment Belgravia wh a fellow stunt, Alberto Brci, who said Lapo arrived wh 100 pairs of sho and a tnk full of his grandfather’s sus for dis nights at Chawhe and Tramp wh an endls strg of betiful young women. “He was always tellg me, ‘Alberto, I don’t like to study. I want to work.’ His dream was to work at Fiat. For him, his grandfather was like God.”</p><p class="has-dropp paywall">Tur is a pany town, everyone says, and the pany is Fiat—Fabbri Italiana di Automobili Toro. The most gltery symbol of Fiat’s domance over Tur is the Lgotto, the pany’s headquarters and former manufacturg plant, which, when was fished 1920, was the most morn factory Europe, wh a tt track on the roof. It has been renfigured over the last 20 years by Renzo Piano, wh a hotel, a shoppg mall, an art mm, a futuristic glass-bubble nference nex, and a helipad. If you stand on the roof, you n look down on the foggy “cy of kgs”—several Italian monarchs were born there—and see the Alps risg the distance.</p><p class="paywall">You n also get a good view of the other Tur, the shadow cy of phers and prostut. The center of the dg tra is the San Salvar district, near the ma tra statn, where phers stand que openly on the street rners. On or around October 9, Lapo is said to have laid out about 1,000 ros (1 ro equals $1.20) for, acrdg to police, a number of small packets of e. Blocks away, prostut le up to offer their servic.</p><p class="paywall">Lapo Elkann perated the area eper still, to the vicy of the Park of Valento, the regular gatherg place for Tur’s trans muny. Veteran thor Gabriele Romagnoli tells me stori he’s wrten of the men who make an excellent livg as women. “Many members of the Tur jet set, who have a very rtricted life durg the bs day the extremely precise gray cy where Fiat l, have end up the prostut’ and transvt’ ,” he says. He talks about such famo transvt as Valenta, who, when she was murred 1995, left behd a billn lire ($620,000) her bank acunt and more than a third of that amount sh on her nightstand, and the Neapolan who beme known as the Baronsa, wh her double-E breasts and her mk waistat. The most faiar of all the cross-drsers, though, Romagnoli says, is Donato Bro, whose street name is Patrizia.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="ylp7o9"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-3158"><div 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class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Melania’s Take on Donald Tmp’s Fourth Indictment Is Basilly “Sucks to Be You, Pal”: Report</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Bs Lev</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff jnQVDN summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left 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gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>San Casey</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff jnQVDN summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw fmFsSj" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="And Jt Like That… Prepar for Its Last Supper" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fPFrPI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ eahXIh summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>And Jt Like That…</em> Prepar for Its Last Supper</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Chris Murphy</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw a-dziD ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="jryksn"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs eAuebe"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="s1g9s"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jPgqnR body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Growg up the Southern Italian port cy of Bari, Patrizia was always attracted to men. Mocked and beaten by the other boys her school, she clung to the dream, she later told the Italian magaze <em>Chi,</em> of a “Prce Charmg to e get me—strong, powerful, able to subject me to his will.” At 20, she fled Bari for Tur, and wh the gift of her mother’s retirement pensatn got a nose job and the first of three breast-implant operatns. She vowed to have her revenge on all the men who had ridiculed her public but then e lookg for her when they were feelg sad and lonely: “Make them pay,” she said. “Absurd amounts of money. That money is my revenge. It’s the proof of their wardice.” She has said that her clientele reprents a wi mographic, cludg “important managers” and “soccer players.” But not until the summer of 2005, acrdg to her, did she meet the man who would make her world-famo, Gianni Agnelli’s geo grandson. “He worked for me, but that was not the sence,” Kissger says. “I gave him an opportuny to meet all the people I know ternatnal affairs. I let him share my life. I took him to Japan, Korea, and Cha. I ed him as a note-taker. But he was very perceptive. After he’d take not, I asked him what did he thk of thgs, and he would give me his ments, which were right on. This was a qualy very siar to his grandfather. Great psychologil perceptn.”</p><p class="has-dropp paywall">After llege, John Elkann went to New York to work at General Electric. In September 2001, jt after 9/11, Lapo arrived New York to bee the personal assistant of Henry Kissger, after Gianni Agnelli, whom Kissger lls his “bt iend,” had asked the former secretary of state to teach Lapo somethg about ternatnal relatns. Lapo has said that he was basilly Kissger’s gofer, spendg 30 mut every morng teachg his venerable boss how to e a personal puter, but Kissger says he was much more than that.</p><p class="paywall">“He lived a fast life, mostly wh Italian Italians om Italy who were based here,” says the lumnist Taki Theodorapulos, who would regularly see Lapo at the downtown Cipriani and other Euro hangouts Manhattan. Gianni Agnelli would e to New York to vis Lapo, who lived the Agnelli apartment at 770 Park Avenue (which would sell after Agnelli’s ath, January 2003, for close to $25 ln). Mar D’Urso, a longtime Agnelli timate, would often jo Kissger, Agnelli, and Lapo for dner. When I ll D’Urso, he says he n’t talk, out of loyalty to Lapo and his fay. “But,” he says, an terview he gave to <em>Corriere lla Sera</em> the day after Lapo’s overdose “is accurate.” At that time D’Urso said, “When Agnelli started spendg more and more time New York bee he wasn’t feelg well, Lapo would be very close to him.... Lapo uld ask [his grandfather] any sort of qutn, even the most discreet on. We’ve always been a ltle jealo of the timacy they had.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">“Lapo is a very pleasant, brilliant, cur boy,” Agnelli was quoted as sayg <em>Dipiù</em>. “When he to my room, everythg brightens.” In 2002, Agnelli’s prostate ncer, diagnosed five years earlier, worsened. “The ia was always that Lapo would e to a top posn at Fiat,” Kissger says. “When beme clear how ser his illns was, the summer of 2002,” he adds, Agnelli me to New York and took his beloved grandson home wh him.</p><p class="has-dropp paywall">Back Tur, Lapo lived wh his brother at the palatial home of their paternal grandparents, Jean-Pl Elkann, a banker and a lear of the French Jewish muny, and Carla Ovazza, who beme somethg of a recle after her sensatnal, never solved kidnappg the 1970s, which, some say, was orchtrated by the Mob to extort favors om Fiat.</p><p class="paywall">Lapo was assigned first to external relatns at Fiat Group, the parent pany, and then to brand promotn at Fiat Auto. The tomobile pany was gettg by wh support om s 2000 jot-venture agreement wh General Motors. In 2005, however, GM paid $2 billn to bail out of the al wh the money-losg tomaker. “Fiat needs a se,” Lapo would say as he set out to fd a way to rcate the image of the pany’s rs for his generatn. He found an answer one weekend at a sailg race Portofo, where he ran to his old roommate Alberto Brci, who had lnched a luxury-sportswear pany lled Hydrogen. The first product he had put out was “l’Avvoto,” a repli of the jean shirt Gianni Agnelli had ma famo. That weekend Brci was wearg a <em>felpa,</em> or zippered sweatshirt, emblazoned wh the words CHILL OUT IN PARIS.</p><p class="paywall">Lapo loved the sweatshirt, Brci says, so he took off and gave to him, and wh that the two iends simultaneoly exclaimed, “Why don’t we do one for Fiat?”</p><p class="paywall">They chose a bold pany logo om the 1920s, and Brci went to work. Soon he showed up at Lapo’s office wearg the new <em>felpa</em> unr his jacket. His iend went wild for , and the Fiat sweatshirt, priced at 250 ros, beme Lapo’s first step a mpaign to revive the rporate image.</p><p class="paywall">“Lapo said, ‘Alberto, right now Fiat is not makg amazg rs,’” Brci remembers. “‘If you look at German, Japane, and French rs, you’ll see they’re makg nice rs at a very nice price. We have to change, to make rs that are better than they’re makg, but we n’t do om one day to the next. So the bt way to keep the young guys, the new generatn, close to , so they love the brand, is to do somethg else the begng.’</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="iqzgrs"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-3159"><div 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class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Melania’s Take on Donald Tmp’s Fourth Indictment Is Basilly “Sucks to Be You, Pal”: Report" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fPFrPI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ eahXIh summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Melania’s Take on Donald Tmp’s Fourth Indictment Is Basilly “Sucks to Be You, Pal”: Report</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Bs Lev</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff jnQVDN summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw fmFsSj" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The Tan Submersible Disaster Was Years the Makg, New Details Reveal" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fPFrPI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ eahXIh summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The <em>Tan</em> Submersible Disaster Was Years the Makg, New Details Reveal</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>San Casey</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff jnQVDN summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw fmFsSj" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="And Jt Like That… Prepar for Its Last Supper" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fPFrPI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ eahXIh summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>And Jt Like That…</em> Prepar for Its Last Supper</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Chris Murphy</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw a-dziD ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="npokke"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs eAuebe"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="il65b"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jPgqnR body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">“That somethg else was the sweatshirt,” Brci ntu. “At the begng, people said, ‘You’re crazy! Who’s gog to put on a Fiat sweatshirt? Fiat is the r for normal people. If you put Ferrari on the shirt, you’ll sell more.’”</p><p class="paywall">On December 17, 2003, the Fiat <em>felpa</em> was lnched at 10 Corso Como, one of Milan’s smartt, hippt shops. When Lapo walked , wearg a bright-blue sweatshirt wh the word FIAT on unr one of his grandfather’s bpoke sus, young, swgg Italians immediately fell for the ia. First Italy, then Europe, Japan, Rsia, and the Uned Stat, thoands of Fiat sweatshirts flew off the shelv. “We got $5 ln worth of publicy whout spendg one ro,” Brci says.</p><p class="paywall">“We will transform Fiat to a love mark!,” Lapo said as he proceed to stick the Fiat name or logo on sneakers, women’s handbags, motorcycle jackets, baseball ps, watch, luggage, and the pany’s own le of w—most of the products nspicuoly nsumed and promoted by the Fiat scn himself, the one-man personifitn of the radil chang afoot his grandfather’s pany.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p class="paywall">Then me the rs. First there was the Lancia Ypsilon, Fiat’s pact luxury r, posned as a hip mol for affluent young women. Lapo helped create a jazzy, 10-mute promo to be shown movie theaters, along wh targeted cell-phone msag and a storeont Milan, which he turned to the rince of “Ms. Ypsilon,” an imagary Milane cutie. Lapo and the marketg partment further hyped the hot-young-thg angle at the Lancia Ypsilon lnch party at a villa Rome. Among the guts was Italy’s top risg star, the betiful, blon Marta Stella.</p><p class="has-dropp paywall">The olr dghter of a Tn tollbooth worker, Marta rocketed to fame 2001 wh the film <em>L’Ultimo Bac</em> (The Last Kiss). Sce then she has been five films and several TV seri, and she is the face of the Blumare fashn hoe. Lapo scribed her as “a keen girl, spired like hot pepper,” who, at 19, had already had one famo boyiend, the superstar motorcycle racer Valento Rossi. A few mean tractors rped that Marta was jt a Velveeta-style chee square, meltg to Lapo to advance her reer, but Marta sisted that when they met she didn’t even know who he was. “She jt felt he was <em>bel ricclo,</em> a nice guy wh curly hair,” says Italian *Vany Fair’*s wrer Paola Jabbi.</p><p class="paywall">Their every move was tracked by gossip lumnists, begng wh their first kiss, on a boat trip wh Hugo Boss clothg magnate Matteo Marzotto and supermol Naomi Campbell. Acrdg to <em>La Repubbli,</em> Lapo had a star (for Stella) tattooed on his wrist, and Marta got an <em>L</em> for Lapo tattooed on hers. “After work he’d take a plane (always mercial—he don’t like private jets) om Tur to Rome orr to spend a night and a day wh her, and then go back to work aga,” says Brci.</p><p class="paywall">All Italy relished the sweet romance of the young Agnelli prce and his movie-star Crella, wh jt a few reported exceptns—namely, the Agnelli fay. In September 2004, a year before the overdose, Lapo’s brother, John, married his longtime girliend, Lavia Borromeo, on an island owned by her fay, Lago Maggre. The 700 guts at the receptn clud royals, policians, and dignari, rangg om Prime Mister Silv Berlni to Henry Kissger, to Elle Macpherson. Lapo arrived whout Marta, sparkg mors that Lavia Borromeo disliked the pretty starlet, although Lavia would later ny such reports. However, Lapo’s mother, Marghera Agnelli, was ls subtle, tellg an terviewer of her distaste not only for Lapo’s choosg an actrs for a girliend but also for his high-profile liftyle. “A lifetime of tryg to stay out of the media, and then you have a son who screws all up for you,” she was quoted as sayg the newspaper <em>Il Fogl.</em></p><p class="has-dropp paywall">A seri of tragedi propelled John and Lapo Elkann to the top of Fiat. When Gianni Agnelli died, he was logized by both the Pope and Italy’s prime mister. But Fiat shar had sunk 80 percent sce 1998, loss for 2002 were almost $4.6 billn, and the pany’s bt had been downgrad to junk stat. Most fancial analysts predicted that Fiat, which had once provid half of Italy wh s rs and which Lapo once said was “part of the DNA of Italy,” would be sold to foreign ncerns—the fal twist to a fay history bet by misfortun.</p><p class="paywall">In 1997, Gianni Agnelli’s chosen succsor at Fiat, his nephew Gvanni “Gvanno” Alberto Agnelli, the son of Gianni’s brother Umberto and “the most enlightened and Amerinized Agnelli, a very ser, smart, kd of John-John Kennedy,” acrdg to Alan Friedman, died at 33 of a rare form of stomach ncer. Agnelli anoted John Elkann, then 21, as his succsor on the Fiat board. Agnelli never even nsired his only son, Edoardo, who by then had bee a hero addict wh severe psychologil problems and a epeng fascatn wh Islam. “The newspapers were wrg about Edoardo as a man who had disappoted the fay, and he was hurt,” says his iend Count Gelas Gaetani. “I believe this is one of the reasons he woke up and drove his r to the bridge.” In November 2000, wearg pajamas beneath a brown rduroy su, Edoardo drove his Fiat Croma to a viaduct known as the Bridge of Suicis, between Tur and Savona, and leapt to his ath. At the funeral, Gianni Agnelli was observed leang on Lapo, “almost nailed to the arm of the child that had bee a boy wh a head full of hair,” wrote Mriz Crosetti <em>La Repubbli.</em> “Gvanni Agnelli loved Lapo bee, probably, he remd him of himself when he was young—exuberant, easygog, a ltle crazy.”</p><p class="paywall">Alan Friedman adds, “Lapo and his brother, John, drs the same way Gianni Agnelli drsed: the tie wh the particularly large knot, short length; the button-down shirt, but the llar buttons open; the Rolex or Long watch worn on top of the sleeve.”</p><p class="has-dropp paywall">Agnelli gave John Elkann his Fiat votg rights, acrdg to <em>The Tim</em> of London, and bequeathed to Lapo most of his ctom-ma sus. Bee Gianni and Lapo wore the same size, the sus didn’t even need alterg. Wh his crown of curls and his grandfather’s sunken ey, pale plexn, and sense of style—which would earn him a place on *Vany Fair’*s Bt-Drsed List 2005 and e one young London woman to gh, “He mak English men look unbearably drab”—Lapo was Gianni Agnelli rernated. His ascent to the Fiat boardroom began May 2004, when tragedy stck once aga. Umberto Agnelli, l’Avvoto’s brother, who had taken ntrol of Fiat after Gianni’s ath, also died of ncer, and the pany’s C.E.O., Gieppe Morch, tried to seize the throne even before Umberto was lowered to the ground.</p><p class="paywall">“At the funeral, Morch was receivg people like he was a son, shakg hands like he was a member of the fay,” Count Gelas Gaetani tells me over a succsn of w his favore Rome trattoria. Long-haired, beard, ebullient, Gaetani is Italy’s most flamboyant we ambassador; once married to a Czano heirs, he is famo for openg, pourg, and drkg we as he plummets to the earth while skydivg. He is close to Gianni’s elst sister, Sanna, “Suni,” who at 83 is the facto head of the clan. He says the fay sprang to actn as soon as they realized that Morch was vyg to bee the head of Fiat. “Suni put the sisters together,” says Gaetani, meang Gianni’s three other sisters—Clara, Cristiana, and Maria Sole—who shed om their quiet, aristocratic liv to attend to the turmoil the Lgotto. Wh days, word me that Gieppe Morch was out, and he was soon replaced by Serg Marchnne as C.E.O. and Ferrari boss Lu Corro di Montezemolo as chairman. (Morch cled to be terviewed for this article.)</p><p class="paywall">“So, Gvanni Alberto ad, Edoardo ad, Umberto ad—the only keepers of the flame left, really, are the Elkanns,” says Alan Friedman. It was te that Fiat was on the rocks, “a ms,” as even Suni would later say. But if the pany was gog down, would go down wh Agnelli blood at the helm. John Elkann was promoted to vice-chairman of Fiat Group, and Lapo Elkann was named worldwi director of brand promotn for Fiat Auto. The young men’s mother, Marghera, dispatched lawyers to addrs the terms of her father’s will, which she felt favored her children by Elkann over her children by Pahlen. The matter was settled before reachg urt. Fiat’s future was now the hands of John and Lapo Elkann.</p><p class="paywall">Lapo was then 26.</p><p class="has-dropp paywall">‘Run, Boy, Run!” That was the headle <em>Prima</em> magaze over an article about Serg Marchnne and how he would drive Lapo, as well as his team and Fiat at large, early the summer of 2005, durg the 100 days before the lnch of the r on which the tomaker had bet s future: the Gran Punto. It was basilly a revival of the 1993 Punto, but bigger, longer, and sleeker. Digned by the Italian superstar Grgetto Giugiaro 13 electric lors, was marketed as the first r created specially for the hip young Italian and the starter fay, wh a price dreamed up by Lapo of 11,111 ros ($13,350). Lapo was given the rponsibily of troducg the Gran Punto first to Italy’s cril young-adult market and then around the world. “Gettg [the Gran Punto] right is not gog to save Fiat, but gettg wrong would have tanked ,” Serg Marchnne told reporters.</p><p class="paywall">In the past, brand promotn had been part of overall marketg at Fiat Auto. “Now what we’ve done is we’ve spl marketg half. There’s tradnal marketg, which is brochur, advertisg, TV mercials, and showroom signs,” a Fiat rep tells me his office the Lgotto. “And the other elements have been spun off and given to Lapo.” The other elements clu “below-the-le promotnal activi that enhance the brand,” cludg Fiat’s sponsorship of the Wter Olympic Gam Tur Febary (Lapo signed the Jamain bobsled team to reprent Fiat and appear to ads), product placement (Lapo got the Fiat Panda accepted as Jam Bond’s r the upg <em>Caso Royale</em>), special events, and whatever else Lapo and his staff n thk up.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-4 viewport-monor-anchor"></div><p class="paywall">Lapo lls his 30-member team his Samurai, and he assembled them not om the labyrthe hallways of look-alike offic the Lgotto but, acrdg to the Fiat rep, om “Co-Cola, Microsoft, and Proctor & Gamble—people who don’t have a motor-dtry md-set.” Most of them are unr 30. “It’s a volno of ias,” the Fiat rep says of Lapo’s partment.</p><p class="has-dropp paywall">‘That’s so ol!” beme Lapo’s recurrent rallyg cry as he sat surround by his Sat Bernard and his Samurai his whimsil office, which has been scribed by one wrer as “almost the room of a boy that hasn’t yet stopped beg a child.” It was filled wh toys, mol rs, gadgets, and a life-size Jamain mannequ on a hammock wh a sign readg, AT FIAT WE NEVER SLEEP. That was where Fiat’s veteran wizards of sign, marketg, and fance looked for their salvatn.</p><p class="paywall">“You have to remember that Fiat is not some sort of ttage dtry but a nearly $60-billn-a-year rporatn, a big multatnal,” says the Fiat rep. “So there is a team, and there are marketg and sponsorship experts, all feedg to the boss of this enty, which is Lapo. He has a big job.” Grg Airdo, Fiat’s tra-unn lear, adds, “In the begng, he said that every worker, whether you’re the tra unn or not, uld send him an e-mail, and many did wre to him, but that was stopped.” When layoffs multiplied, Lapo agreed to a suggtn for a rotatn of workers. “Some uld work ls, rather than beg dismissed,” explas Airdo. “That kd of ntact was unual for the Agnelli fay, and Lapo’s channel wh the workers was stopped.”</p><p class="paywall">“They tried to keep him out of the headl, but ’s impossible,” says Vera Schiavazzi, a lol wrer and journalism stctor. “He’s always on a first-name basis. ‘Oh, darlg!’ he’d say, and hug and kiss me, almost an embarrassg way.”</p><p class="paywall">“Tur and all of that life is very nventnal, and I thk this was very hard on him,” says Counts Mara Cigna. “His brother is married and is a much more together person. In my opn Lapo really don’t have anybody to n to and dish the dirt, you know?” As a rult he beme a publicy junkie and would sh toward journalists wh his thumbs up, “to symbolize everythg is O.K.,” as one wrote. “He vents a new thg almost every other day, om the fés [the latt, the Fiat Café, opened Milan April 2005] to the five-star beach [sponsored by Fiat, on Sardia]. All the reprentativ of exclive events fight to get him as a gut star, as do the newspapers.”</p><p class="has-dropp paywall">In the area around the Park of Valento, the prostut told reporters, Lapo drove a variety of Fiat rs, cludg, acrdg to a transvte named Ivana who spoke to me, “a Maserati!” They say he was seen cisg the streets all sprg and summer, always discreet, anonymo, unually quiet for him.</p><p class="paywall">After his overdose, the prs scend and the streetwalkers explod a vocifero chos. One drag queen said she had been wh Lapo three tim, and he was “very pole and genero, a real gentleman.” Another, a Brazilian transsexual, remembered how Lapo cised to a stop and intified himself only as Eduardo, seekg mostly nversatn. “He spoke a very good Portugue,” she said, “and said he had studied Brazil.... He treated me like a prcs. His looks, though, were sad. He always looked like he was beggg for affectn.” One of the prostut told the TV show <em>Striscia la Notizia,</em> “He would e often, about every two days.” When she was told that he had a betiful girliend, she rpond, “That’s jt ver-ups, there are always ver-ups.... Lapo is a habual client.”</p><p class="paywall">Police say Patrizia told them that she often procur multiple partners for special clients, and that sometime late the summer she took Lapo off the streets. In one prs report she later said she had met him at “a private party,” where she wore her ctomary miskirt and knee-high boots. She relled another article that he was very drsed down. “When he told me he was Lapo Elkann, the grandson of Gianni Agnelli, I thought he was makg fun of me.”</p><p class="paywall">Lapo’s publicist ni that Lapo equented the area. “I worked wh him day and night, travelg nstantly, and he was not a client of the transvt,” she says. A state missn has reportedly opened an quiry to some media reports on the se.</p><p class="has-dropp paywall">‘Dear gentlemen, I promised somethg to shareholrs, to the banks, to the world,” Serg Marchnne told his staff the early summer of 2005. “This year, the Fiat acunts have to be balanced. To do this, the new Punto has to be prented right after summer. Otherwise, will be that we’re all gog home.”</p><p class="paywall">Fiat mted lns of ros to lnch the Gran Punto, and four advertisg agenci peted for the acunt. Lapo’s partment went to overdrive orr to e up wh new marketg ias: enlistg the Italian pop star Vas Rossi to provi the soundtrack for TV mercials; signg a al wh Universal Mic so that buyers uld download songs om a Fiat Web se; gettg the Gran Punto on the Need for Speed vio game.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-5 viewport-monor-anchor"></div><p class="paywall">“Lapo has two passns, Juvent and Ferrari,” says his iend the we-maker Pier Grg Scrimagl. “But even though he uld drive the top Ferraris, public he always drove a Panda, Punto, or Alfa Romeo.” The Alfa Romeo was his mastay—“whe, wh a streamg Italian flag om the hood to the tnk,” acrdg to Gelas Gaetani. “He lik to say the Panda is the r for everybody, and the Alfa Romeo is the r for the 25- to 35-year-old Italian young man. He would drive a very fast way, passg every r.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="22p37"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-3160"><div class="RecircMostPopularHeadg-iVzhzt hBHzvB">Most Popular</div><ul class="RecircMostPopularItems-dCAajf 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summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="And Jt Like That… Prepar for Its Last Supper" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM fPFrPI summary-em-trackg__hed-lk summary-em__hed-lk" 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data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Durg the 100 days leadg up to the lnch, however, Lapo drove a Gran Punto. Wh the trilor Italian flag embroired on his shirt cuffs and the lgs of his grandfather’s sus, he propelled himself to the enzied mpaign. He urted the prs’s meras and microphon, and he posed the new r’s tnk and suggted to buyers that they have their tattoos pated on the roof and pictur of their lovers on the doors.</p><p class="paywall">“A r like this has never been ma,” he told one reporter, addg, “It’s an island of protectn, a home. I have two of them, a blue one wh a joker on the roof and a red one wh the ace of hearts on top of .” He ved another reporter to “look at ! Don’t you thk ’s sg at you?”</p><p class="paywall">Lapo’s old iend Leo Turri terviewed him ont of 1,000 people gathered a theater Sassuolo to memorate Gianni Agnelli. Onstage, Turri remembers, Lapo assured the dience that the Gran Punto would not only save Fiat but mark the enomic turnaround for Italy. Everyone stood up and cheered.</p><p class="paywall">By the summer of 2005, Lapo was perpetually high gear. Cha-smokg Marlboros, bg his nails to the quick, speakg to his team about a dozen topics at once, tossg the keys to his Ferrari to people he’d jt met, and publicly lambastg Italian policians for drivg foreign rs, he appeared to be an unstoppable force.</p><p class="has-dropp paywall">On September 6, after a dizzyg week of promotnal events, Lapo helped produce a gala extravaganza Tur’s ice-skatg stadium to lnch the new r officially. More than 1,000 guts watched Gran Puntos whiz and out and acrobats fly through the air. “Suni Agnelli, someone who is not easily imprsed, said was one of the most credible events she’d ever been to,” says a fay member. “She was awed by the whole prentatn of the Punto, and so imprsed by Lapo’s work. It was a big moment for him.”</p><p class="paywall">Ne days later the Gran Punto went on sale across Italy. In s first month, a ln people looked at the r Fiat showrooms, and the first week 15,000 placed orrs for . “It bos well,” said a Fiat spokman.</p><p class="paywall">“I had dner wh Lapo Milan three weeks ago,” Henry Kissger told me October. “He was dog well, and I wrote him a letter sayg that I was very proud of him, and I was, and I am.”</p><p class="paywall">Alberto Brci told me, “After the lnch, Lapo lled me and said, ‘Alberto, I’m gog for five days Paris, bee I am pletely stroyed om the work. I’m really workg too much. There are problems.’”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-6 viewport-monor-anchor"></div><p class="paywall">Lapo’s llapse, which lols now refer to as <em>l’apo</em>lisse, began after he spent the night of October 8 wh Marta Stella Milan, acrdg to his publicist. In Tur the next night, he had dner Gianni Agnelli’s villa, wh Agnelli’s betiful, aristocratic, 78-year-old widow, Marella, and John Elkann. After dner, acrdg to *La Repubbli’*s Alberto Ctoro, John left to go to a classil-mic ncert at the Lgotto. Lapo climbed to his new Panda and drove om the nservative, workaholic si of Tur the directn of Via Marochetti, No. 21.</p><p class="has-dropp paywall">Late one Saturday night early November, I drove om the Lgotto to that addrs. Dead v hung down om the balni of the buildg, a squat, dull-gray mid-rise. The nameplate on the door lists a dozen tenants, cludg “Bro.” I rang the bell, got no answer, then rang other bells until someone fally buzzed me to a clstrophobic, black-and-whe lobby void of ratn. I knocked on Donato Bro’s ground-floor door. No one answered, and several passg tenants told me, “She’s gone,” addg that she had fled to Milan, disguised a blond wig to avoid reporters.</p><p class="paywall">As I was about to leave, the door burst open like a shotgun blast, and a short, bald, fat john hurried out. Behd him, fillg the doorame and standg well over six feet, wh a mane of black hair and siline rosebud lips, wearg a low-cut, sktight bloe over her enormo breasts, was Patrizia. “There are two ndns for an terview,” she told me Italian an extremely ep voice once she unrstood the purpose of my vis. “First, there are some thgs I nnot say about Lapo bee of the vtigatn, and, send, you have to pay!”</p><p class="paywall">I craned my neck to get a look si the ty apartment. I uld see a uch, a plaster angel on a table, all l by a cheap ltle chanlier. “Don’t be a giraffe!” she boomed, blockg the doorway and tellg me that a tour would be clud wh the terview.</p><p class="paywall">I explaed that <em>Vany Fair</em> don’t pay for terviews, that ’s agast the l. “The l are different Italy,” she said. “Here we are materialists.” She told me how much she had been paid for her story by several Italian magaz. “<em>Chi</em> paid very well,” she said.</p><p class="has-dropp paywall">Acrdg to police vtigators, the transsexuals said that on the night qutn “Lapo paid 1,000 ros per ‘girl’”—as opposed to the standard fee of 50 ros for a quickie wh a heterosexual hooker. (Lapo’s reprentative ntends that he didn’t pay the prostut.) Patrizia told the police that Lapo had been her pany at least five tim over the summer. “Lapo found peace me,” Patrizia told <em>Chi.</em> “He was gog through a very strsful perd ... psychologilly worn out about the fiancée suatn, Marta Stella, who had left him. He’d talk to me for hours about the plans for the relnchg of Fiat, about his hop to get back wh Marta. He’d spire a lot of tenrns me; I’d cuddle wh him. He had found a iend me. We uld have a good time together, even whout havg sex.” He equently brought her flowers, gifts, and jewelry, Patrizia add.</p><p class="paywall">At around 11 P.M. on October 9, Lapo arrived at Patrizia’s—“already tipsy,” she said to the prs—wh a supply of dgs. A party ensued wh Lapo, Patrizia, and two of her transsexual iends, Czia and Tani. Patrizia, while she is a equent er of Viagra, says she don’t do heavy dgs. “But she perms others,” acrdg to the police. “[Lapo] ed to say that dgs wouldn’t sre him,” Patrizia told <em>Dipiù,</em> “bee he uld domate them.” In the urse of the long night, Lapo snorted the ke he’d brought wh him and asked the transsexuals to go out and get more. His publicist sists that they me back wh e mixed wh hero. “Lapo has never ed hero his life,” she says. “The hero was passed as e and given to Lapo whout his knowledge, and that was the lethal mix.”</p><p class="paywall">Before dawn, Czia and Tani left, and Lapo eventually fell asleep. At ne A.M., when Patrizia got up to go to the bathroom, she noticed that Lapo’s breathg was off. “Then I started shakg him, but he wouldn’t rpond. At that time I got sred,” she said.</p><p class="paywall">That drove Patrizia to do somethg that simultaneoly saved Lapo’s life and wrecked . She picked up the phone. But stead of llg the Agnellis, she lled for an ambulance.</p><p class="paywall">Soon after Lapo Elkann arrived at the hospal, Fiat reprentativ and fay swched to gear. “The news about my son’s ndn has been exaggerated,” Ala Elkann told the prs, and <em>La Stampa,</em> the newspaper owned by the Agnellis, began turng out posive stori about Lapo.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-7 viewport-monor-anchor"></div><p class="paywall">“Fiat Group lled—the most important big shot,” an vtigator told me. “They were expectg they uld hi the real story. But if you want to keep a secret, you don’t give to a bch who stays on the street and then arrive naked at the hospal.”</p><p class="has-dropp paywall">By the end of the day, Patrizia, Czia, and Tani were beg qutned by vtigators. “By afternoon we knew everythg,” says one reporter. Although prostutn and posssn of small amounts of e for personal e are tolerated Italy, sellg dgs is not, so vtigators went to Patrizia’s apartment to see if she had sold dgs as well as pannship. After assurg the police that Lapo had brought his dgs wh him, Patrizia let them look over her apartment—the bed, the sex toys. She told the vtigators that, spe her large breasts, she performs sex as a male. She showed them the shower, where, she said, what Lapo had worn the night before—stiletto heels and a “babydoll” nightgown, acrdg to the police—was still ltered on the floor. (Lapo’s publicist told me that “the cloth he was wearg when he was found his a were given back to the afternoon of October 10.... Diel jeans, a jean shirt, Adidas Gazelle sue sneakers, and a watch given to him by [Diel founr] Renzo Rosso. There were no women’s cloth volved.”)</p><p class="paywall">As televisn crews began qutng other prostut, one qutn me up aga and aga: Where was Marta Stella? Surely, everyone assumed, she would save Lapo wh an explanatn or an alibi. But Marta was totally unforthg. “Profsnal engagements and different liftyl had already brought further away om each other, ever sce a uple of months,” she said through her spokman Rome. (Lapo’s publicist matas that the uple was together the night before his overdose and that Marta lled Lapo the next day.)</p><p class="paywall">Lapo’s most public fenr was Count Gelas Gaetani, who went on Italy’s top nighttime TV talk show, <em>Porta a Porta.</em> Gaetani said that 98 percent of the people he knows e e. “Sometim at parti, a tray of e is passed around stead of cktails,” he said. When the show’s host, Bno Vpa, on air, ved Ala Elkann to e on <em>Porta a Porta</em> and expla his son’s behavr, Elkann, censed by the ill-timed vatn, publicly rpond, “I’m ashamed of beg Italian.”</p><p class="has-dropp paywall">On October 12 the prce fally awoke. “We will see each other aga soon. I am leavg for a brief perd, but I will e back great shape and we will be able to ntue the work that we started together,” Lapo wrote to his Samurai before leavg Italy for the Meadows Clic, Wickenburg, Arizona, where Kate Moss recently went through rehab. By then the Inter had epted on the subject, wh doctored photographs of Lapo wearg a <em>felpa</em> emblazoned wh the word COKE stead of FIAT. Jok began to circulate: “The new le of Fiat rs is all whe.”</p><p class="paywall">“A symbol has fallen to dt,” lamented the newspaper <em>Il Grnale.</em></p><p class="paywall">“The Lapo story is the story of the crisis of Italy, the crisis of Italian dtry, and the crisis of Italy’s new generatn,” says the wrer Mar Adolfi, who has bee the voice of this generatn, which he has labeled the Invisible Generatn. “Lapo is at the crossroads of all of the thgs—young, rich, brilliant, and powerful. But the end an empty box.”</p><p class="paywall">Lapo’s overdose hasn’t sunk Fiat, but the road to the tomaker’s survival remas uphill. Neverthels, shar rose to 7.59 ros December, up om a rerd low of 4.60 ros April.</p><p class="paywall">“Lapo will be back,” says the Fiat reprentative.</p><p class="paywall">“We need him back,” says Pier Grg Scrimagl, speakg for Italian tra ncerns general.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-8 viewport-monor-anchor"></div><p class="paywall">“When you fall, that’s when you learn,” says a prcs iend of Lapo’s.</p><p class="paywall">Patrizia has claimed that neher the Agnellis nor Fiat ever ntacted her, eher to thank her for savg Lapo’s life or to pay her for her silence. “If they would have thanked me wh money, I would have taken my ass off to a vatn the sun,” she was quoted as sayg.</p><p class="paywall">On my last night Tur, I found Patrizia on her ual rner, standg tall above the other girls as they st e-hher s at the passg para: old men ed Fiats, ordary Italians Pandas, up-and-ers Alfa Romeos, and wild young studs and philanrg first-time fathers Gran Puntos.</p><p class="paywall">Early December, Lapo was disvered by an Italian–<em>Vany Fair</em> wrer at a rtrant downtown New York, where he is livg and attendg group-therapy ssns for e addictn. “I am very pissed off wh myself bee I ma a huge mistake, but nobody’s perfect,” he said, addg that he’d cut down om two packs to seven Marlboros a day and was feelg “serene.” Someday, Lapo said, he would return to Tur and to Fiat. “Do you see this tattoo I have on my wrist?” he asked, potg to an Oriental iogram. “It means, I never give up.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="obv2gf"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="ContentFooterContributorSpotlightWrapper-jglHff edmTAt"><sectn data-ttid="ContributorSpotlightContaer" class="ContributorSpotlightContaer-ccVxgz fwlOPD"><div class="ContributorSpotlightInnerContaer-elBox jSvXVx"><div class="ContributorSpotlightSgleColumn-idLiJU goRdaE"><sectn class="ContributorSpotlightSummaryGrid-jZdHDE hJMn"><div class="GridWrapper-cAzTTK hvFIAc grid grid-ems-2 ContributorSpotlightMaSectnGrid-kYVLYK gpZeIC"><div class="GridItem-buujkM eHLzLy grid--em"><div class="ContributorHearWrapper-cMHleS bnIcwz"><div class="ContributorGrid-fKcSKO fnuDrA"><div class="ContributorHearContent-gJdnVA cyzBPN"><div class="ContributorDenseHearWrapper-gwHjlj jdTgya"><div class="ContributorNameAndTleWrapper-jlSeaF ifAFdg"><h1 data-ttid="ContributorHearName" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContributorHearName-fNrWXe iUEiRd cSfQOi iBGpGc">Mark Seal</h1><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContributorHearTle-kiBYJJ iUEiRd cSfQOi gglfXw">Special Corrponnt</h2></div></div><div data-ttid="ContributorHearB" class="ContributorHearB-etClMZ kLUMCd"><a href="/ntributor/mark-seal">Mark Seal</a> joed <em>Vany Fair</em> as a ntributg edor 2003. His <em>VF</em> stori have clud sndal (Bernie Madoff, Tiger Woods, Charlie Sheen, Rupert Murdoch’s divorce, the mysteri of inic thor Harper Lee), murr (the Osr Pistori se, the killg of Mona’s richt woman), bs (the sanely rich world of... <a href="/ntributor/mark-seal">Read more</a></div><a href="/ntributor/mark-seal" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ContributorHearSeeMoreLk-iRIKOz iUEiRd bJVYxx UDwfc gkcXuI">See More By Mark Seal <!-- -->»</a></div></div></div></div><div class="GridItem-buujkM eHLzLy grid--em"></div><div class="GridItem-buujkM kHPPIF grid--em"></div></div></sectn></div></div></sectn></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ContentFooterNewsletterContentWrapper-bmjtna 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summary-llectn-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq gZGsZC SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa ktpdQe jttyjJ">Read More</hear></div><div class="SummaryCollectnGridItems-DZShR ctWPkx hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm iGTBCL" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Brad Pt and Angela Jolie’s War of the Rosé" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Hollywood</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ftwpZG summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Brad Pt and Angela Jolie’s War of the Rosé</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">Miraval was more than jt their fay home. It was their fay bs: a hugely profable we label on an enchantg tate the South of France. When they spl followg a harrowg flight, an epic battle ensued.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Mark Seal</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm iGTBCL" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Inventg Ivana Tmp: Her Improbable Rise and Tragic Death" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Celebry</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ftwpZG summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Inventg Ivana Tmp: Her Improbable Rise and Tragic Death</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">Ivana Marie Zelníčková ped om behd the Iron Curta to storm New York Cy and help create the twisted miracle of Donald Tmp. From her “greed is good” heyday to her post-divorce nouement vortg wh a seri of “eaky” Italian lovers, was Ivana, all along, who gild the Tmp name.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Mark Seal</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm iGTBCL" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Prce Harry on William’s Hairle and Their “Wicked Stepmother”" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Royals</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ftwpZG summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Prce Harry on William’s Hairle and Their “Wicked Stepmother” </div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">The revelatns that have leaked om Prce Harry’s memoir, <em>Spare,</em> which is schled to be released Tuday, clu the touchy subjects of Cala, Queen Consort, and William’s hairle.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Kenzie Bryant</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm iGTBCL ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="kkapip"></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm iGTBCL" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The Royal Fay Is Wonrg Why Prce Harry “Bothered to Come” to the Coronatn at All" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Royals</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ftwpZG summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Royal Fay Is Wonrg Why Prce Harry “Bothered to Come” to the Coronatn at All</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">Prce Harry’s whirlwd 28-hour trip to wns his father’s historic ronatn has left some royals puzzled. </div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ 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article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp ikebRK"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT hjnEYM"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX iJOI bric ContentHearRubricContaer-eTudtt edKnIL"><span class="RubricName-fVtemz cLxcNi">Style</span></div></div><div class="RubricWrapper-dKmCNX iJOI bric ContentHearRubricIssueDate-CuIT fFtVss"><span class="RubricName-fVtemz cLxcNi">Febary 2006 Issue</span></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd fvFcxp gydgrM">Driven by Dynasty</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ fYeNbg">Lapo Elkann rcated the Fiat name, romanced Italy’s hottt starlet, brightened his pany’s prospects, and then overdosed the apartment of a transsexual prostute. Mark Seal vtigat.</div><div class="ContentHearByle-kmPyCa emiglw"><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH jqYyWD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kIEUAJ lddgzd eErqIx byle__name-lk button" href="/ntributor/mark-seal">Mark Seal</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2013-12-03T14:57:22-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd bSlZUC cmPkTr">December 3, 2013</time></div></div></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN diFyUH article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh izlawS viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU foKBbl bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kdAzed gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh ledqMp viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU ePWKOF bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kdAzed gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG hdASCv"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jPgqnR body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="has-dropp">After the ath of his fabled grandfather, Gianni Agnelli, Lapo Elkann beme the dashg public face of Fiat, while his media-shy brother, John, took over the endangered fay empire. All ey were on Lapo as he rcated the Fiat name, romanced Italy’s hottt starlet, and brightened his pany’s prospects wh a sleek new mol, the Gran Punto. Then, October, the 28-year-old scn overdosed the apartment of a transsexual prostute. In Tur, Mark Seal answers the billn-lira qutn: Why?</p><p class="has-dropp">It looked like jt another overdose the e-dted backstreets of Tur, Italy: whe male, 28, atose a small apartment the red-light district. The ll for an ambulance me at about 9 A.M. on Monday, October 10, a hysteril voice screamg, “Fast! Fast! At my hoe there is an important person that’s feelg bad!”</p><p class="paywall">The paramedics found him unnsc on the bed, and repeated jectns of Narn—the anti-overdose sem—uldn’t revive him om what would later be scribed as a near-lethal cktail of e and hero. They shed him to Mriziano hospal and rolled him to the emergency room. He didn’t e to for three days, and by the time he awoke and began rpondg three of the five languag which he is fluent, his fay had sped om their villas and the prs had announced to the world who he was: Lapo Edouard Elkann, grandson of the late Gianni Agnelli, the so-lled unofficial Kg of Italy, who had turned his fay’s tomobile pany, Fiat, to an ternatnal giant. The handsome, dazzlg young public face of Fiat today, Lapo is worldwi director of brand promotn for Fiat Auto. In jt two years he had achieved the impossible: transformg the stodgy and fancially troubled to brand to an excg new le.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">An anomaly the notorly private, 163-member Agnelli fay, Lapo had bee the rock star of Italian bs, and journalists and paparazzi dogged his every move, om his storybook romance wh Italy’s No. 1 starlet, Marta Stella, who had appeared <em>Ocean’s Twelve,</em> to his slappg the Fiat tramark on products as diverse as signer sweatshirts and w. He would streak across the untry his grandfather’s hand-me-down sus a battery of Fiats and associated brands—Ferrari, Alfa Romeo, Maserati—urgg his untrymen to buy Italian products, a csa which had culmated only a month before his llapse the star-studd lnch of Fiat’s new, make-or-break mol, the Gran Punto.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="68jl2d"></div></div><p class="paywall">In the days when Gianni Agnelli led Italy, the sordid news of an overdose the fay would never have seen the light of day. But this time, as Lapo’s fay arrived at the hospal, fightg their way through a phalanx of meras and reporters, and the Fiat brass scrambled to squelch the news, the story began to emerge creasgly shockg stallments: first, that Lapo had been admted “for rpiratory problems of pharmalogil orig,” then, acrdg to police, that he had been taken om a “woman’s apartment.” The qutns everyone asked were: What woman? And where was Marta Stella, the love of Lapo’s life? Next me reports that had been the apartment of “a South Amerin woman.” A full day later was revealed that the woman who had lled for an ambulance was not Marta Stella <em>or</em> a South Amerin. She wasn’t even technilly a woman. Lapo had been found naked and unnsc the apartment of Donato Bro, a 53-year-old transsexual prostute known as Patrizia, who walks the streets one of the most notor quarters of Tur.</p><p class="paywall">Acrdg to police, Lapo had arrived at Patrizia’s place before midnight and partied wh her and two other transsexuals until nearly dawn. Although morate nsumptn of e for personal e is not illegal Italy, Lapo was guilty of somethg far more ser: he’d gotten ught. As he lay atose, a major TV statn terpted s schled programmg to report on his suatn, and the hospal was bieged by iends, bs associat, fans, even a Gypsy psychic, all seekg an answer to one central qutn: Why?</p><p class="paywall">“Lapo is like a son to me,” Henry Kissger told me two weeks after the cint. “He is telligent, extremely sensive, very amg, and has an extremely human qualy.... I have known him sce he was a ltle boy.... This is ... ” He stopped, at a loss for words.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">“I’ve been an idt,” Lapo reportedly said when he me to the hospal. Lapo hered his grandfather’s sus, which he often wears wh sneakers, and he emulat his speech (rollg his *r’*s), public datg habs (starlets acpanied by headl), and taste rs (an ever changg stable of Fiat-manufactured steeds awag him ci all over Europe). Named for a close iend of the poet Dante, Lapo had been born to a soon-to-be-actured fairy-tale existence. His mother, Marghera Agnelli, Gianni Agnelli’s pale, artistic, only dghter, uld have had her pick of royal suors, but stead she married a wrer: Ala Elkann, the handsome, suave son of a French banker. Now 55 and livg Rome, Elkann is a well-known televisn personaly and bon vivant and a sometime adviser to Prime Mister Silv Berlni. In many ways, Lapo was the child of his grandfather, the man all Italy knew as l’Avvoto (the lawyer), who had built Fiat to an dtrial plex that propelled postwar Italy to beg the world’s sixth-strongt enomy. Once timated to be worth $3.1 billn, Gianni Agnelli’s empire clud Fiat, the Juvent soccer team, the Châte Margx veyards, a partment store, an aviatn plant, and <em>La Stampa,</em> the Tur-based newspaper. Lked romantilly over the years to Jackie Kennedy, Ra Hayworth, Pamela Churchill Harriman, and Ana Ekberg, Agnelli was the sence of <em>la dolce va,</em> “and was well known Italian high society that he had a lifelong flirtatn wh the same substance that got Lapo to trouble,” acrdg to his bgrapher Alan Friedman.</p><p class="has-dropp paywall">Do you love me? Tell me, do you love me? Lapo Elkann’s secret was all this sentence,” said a wrer the Italian weekly magaze <em>Dipiù</em> the wake of what Italians had begun to refer to as “the crisis.” “The are the words that he would pronounce obssively. Every time that he would meet up wh somebody: iends and acquatanc, even journalists ... and he would n to hug them, to kiss them, to ask them for some affectn, which he seemed to never get enough of. Even so, at first look, Lapo Elkann had everythg.”</p><p class="paywall">Lapo was born New York, and his parents divorced when he was very young. Marghera moved wh her three children—John Philip (known as Jaki), Lapo, and their younger sister, Gevra, who is a filmmaker—to London, where she met and married Serge Pahlen, a Rsian aristocrat. “There were so many kids that fay,” says a relative on the Agnelli si. Marghera and Serge had five more children together, and they moved their brood first to R Janeiro, where Serge worked for French oil pani, and then to Paris, where he assumed a posn at Fiat.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">When Lapo’s ser, olr brother, John, turned 17, he was summoned om Paris to Tur by his grandfather orr to beg his tn the executive sue of Fiat. When Lapo fished high school, he was also summoned by Gianni Agnelli to work the fay bs.</p><p class="has-dropp paywall">‘Fate, which giv out the poker rds of life, gave me a straight flh,” Lapo once told reporters. “But if I don’t know how to play well, I n lose everythg the first rounds. That’s why I began alg the rds very early.” When Lapo was 17, his grandfather started him at the Piagg soter factory, where he worked “eight hours a day at the Typhoon assembly le for two months durg the summer.” He told his -workers that his name was Lapo Rossi. “I had long hair like the Jackson Five. I would say my father was a worker at Pgeot. They believed me until they saw me on TV at the Tur stadium, ught by the meras next to my grandpa.... I have never asked anyone for anythg. When I wanted my first moped, I sold my nict cloth to my high-school iends.” Lapo also mentned the 12 months he had served as a “normal soldier” the ary.</p><p class="paywall">When he returned home, wasn’t there anymore, if ever had been. His mother and Serge and their children had taken up rince a villa Swzerland. His father, after what one observer lled “a playboy perd New York, Paris, and Rome,” would eventually marry Italian heirs Rosi Gre and live Rome.</p><p class="paywall">Home for Lapo beme Fiat. His first official job, at 21, was at the Fiat subsidiary of Ferrari-Maserati Maranello, where he worked on merchandisg, marketg, and Inter project velopment. When Leo Turri, the bgrapher of Enzo Ferrari, wrote a short article for a Florence newspaper sayg that Lapo and a of his were workg at Ferrari, Lapo phoned Turri to exprs his thanks. “This is the first time my life I have had a story about me!,” Turri remembers Lapo exclaimg. “He told me he lived alone Mona, and I said, ‘Well, e to my hoe. My wife is a very good ok.’” Turri found a nice but extremely lonely “boy,” who seemed never to stop speakg of one thg: his <em>nonno,</em> or grandfather, who, he told Turri, “tght me every day that we have a rponsibily,” which, Turri says, for Lapo meant “keepg Fiat Italian hands.”</p><p class="paywall">John Elkann attend Tur Polytechnic and graduated at the top of his class. Lapo enrolled class at the European Bs School London. He shared an apartment Belgravia wh a fellow stunt, Alberto Brci, who said Lapo arrived wh 100 pairs of sho and a tnk full of his grandfather’s sus for dis nights at Chawhe and Tramp wh an endls strg of betiful young women. “He was always tellg me, ‘Alberto, I don’t like to study. I want to work.’ His dream was to work at Fiat. For him, his grandfather was like God.”</p><p class="has-dropp paywall">Tur is a pany town, everyone says, and the pany is Fiat—Fabbri Italiana di Automobili Toro. The most gltery symbol of Fiat’s domance over Tur is the Lgotto, the pany’s headquarters and former manufacturg plant, which, when was fished 1920, was the most morn factory Europe, wh a tt track on the roof. It has been renfigured over the last 20 years by Renzo Piano, wh a hotel, a shoppg mall, an art mm, a futuristic glass-bubble nference nex, and a helipad. If you stand on the roof, you n look down on the foggy “cy of kgs”—several Italian monarchs were born there—and see the Alps risg the distance.</p><p class="paywall">You n also get a good view of the other Tur, the shadow cy of phers and prostut. The center of the dg tra is the San Salvar district, near the ma tra statn, where phers stand que openly on the street rners. On or around October 9, Lapo is said to have laid out about 1,000 ros (1 ro equals $1.20) for, acrdg to police, a number of small packets of e. Blocks away, prostut le up to offer their servic.</p><p class="paywall">Lapo Elkann perated the area eper still, to the vicy of the Park of Valento, the regular gatherg place for Tur’s trans muny. Veteran thor Gabriele Romagnoli tells me stori he’s wrten of the men who make an excellent livg as women. “Many members of the Tur jet set, who have a very rtricted life durg the bs day the extremely precise gray cy where Fiat l, have end up the prostut’ and transvt’ ,” he says. He talks about such famo transvt as Valenta, who, when she was murred 1995, left behd a billn lire ($620,000) her bank acunt and more than a third of that amount sh on her nightstand, and the Neapolan who beme known as the Baronsa, wh her double-E breasts and her mk waistat. The most faiar of all the cross-drsers, though, Romagnoli says, is Donato Bro, whose street name is Patrizia.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="ylp7o9"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-3158"><div 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jPgqnR body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Growg up the Southern Italian port cy of Bari, Patrizia was always attracted to men. Mocked and beaten by the other boys her school, she clung to the dream, she later told the Italian magaze <em>Chi,</em> of a “Prce Charmg to e get me—strong, powerful, able to subject me to his will.” At 20, she fled Bari for Tur, and wh the gift of her mother’s retirement pensatn got a nose job and the first of three breast-implant operatns. She vowed to have her revenge on all the men who had ridiculed her public but then e lookg for her when they were feelg sad and lonely: “Make them pay,” she said. “Absurd amounts of money. That money is my revenge. It’s the proof of their wardice.” She has said that her clientele reprents a wi mographic, cludg “important managers” and “soccer players.” But not until the summer of 2005, acrdg to her, did she meet the man who would make her world-famo, Gianni Agnelli’s geo grandson. “He worked for me, but that was not the sence,” Kissger says. “I gave him an opportuny to meet all the people I know ternatnal affairs. I let him share my life. I took him to Japan, Korea, and Cha. I ed him as a note-taker. But he was very perceptive. After he’d take not, I asked him what did he thk of thgs, and he would give me his ments, which were right on. This was a qualy very siar to his grandfather. Great psychologil perceptn.”</p><p class="has-dropp paywall">After llege, John Elkann went to New York to work at General Electric. In September 2001, jt after 9/11, Lapo arrived New York to bee the personal assistant of Henry Kissger, after Gianni Agnelli, whom Kissger lls his “bt iend,” had asked the former secretary of state to teach Lapo somethg about ternatnal relatns. Lapo has said that he was basilly Kissger’s gofer, spendg 30 mut every morng teachg his venerable boss how to e a personal puter, but Kissger says he was much more than that.</p><p class="paywall">“He lived a fast life, mostly wh Italian Italians om Italy who were based here,” says the lumnist Taki Theodorapulos, who would regularly see Lapo at the downtown Cipriani and other Euro hangouts Manhattan. Gianni Agnelli would e to New York to vis Lapo, who lived the Agnelli apartment at 770 Park Avenue (which would sell after Agnelli’s ath, January 2003, for close to $25 ln). Mar D’Urso, a longtime Agnelli timate, would often jo Kissger, Agnelli, and Lapo for dner. When I ll D’Urso, he says he n’t talk, out of loyalty to Lapo and his fay. “But,” he says, an terview he gave to <em>Corriere lla Sera</em> the day after Lapo’s overdose “is accurate.” At that time D’Urso said, “When Agnelli started spendg more and more time New York bee he wasn’t feelg well, Lapo would be very close to him.... Lapo uld ask [his grandfather] any sort of qutn, even the most discreet on. We’ve always been a ltle jealo of the timacy they had.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">“Lapo is a very pleasant, brilliant, cur boy,” Agnelli was quoted as sayg <em>Dipiù</em>. “When he to my room, everythg brightens.” In 2002, Agnelli’s prostate ncer, diagnosed five years earlier, worsened. “The ia was always that Lapo would e to a top posn at Fiat,” Kissger says. “When beme clear how ser his illns was, the summer of 2002,” he adds, Agnelli me to New York and took his beloved grandson home wh him.</p><p class="has-dropp paywall">Back Tur, Lapo lived wh his brother at the palatial home of their paternal grandparents, Jean-Pl Elkann, a banker and a lear of the French Jewish muny, and Carla Ovazza, who beme somethg of a recle after her sensatnal, never solved kidnappg the 1970s, which, some say, was orchtrated by the Mob to extort favors om Fiat.</p><p class="paywall">Lapo was assigned first to external relatns at Fiat Group, the parent pany, and then to brand promotn at Fiat Auto. The tomobile pany was gettg by wh support om s 2000 jot-venture agreement wh General Motors. In 2005, however, GM paid $2 billn to bail out of the al wh the money-losg tomaker. “Fiat needs a se,” Lapo would say as he set out to fd a way to rcate the image of the pany’s rs for his generatn. He found an answer one weekend at a sailg race Portofo, where he ran to his old roommate Alberto Brci, who had lnched a luxury-sportswear pany lled Hydrogen. The first product he had put out was “l’Avvoto,” a repli of the jean shirt Gianni Agnelli had ma famo. That weekend Brci was wearg a <em>felpa,</em> or zippered sweatshirt, emblazoned wh the words CHILL OUT IN PARIS.</p><p class="paywall">Lapo loved the sweatshirt, Brci says, so he took off and gave to him, and wh that the two iends simultaneoly exclaimed, “Why don’t we do one for Fiat?”</p><p class="paywall">They chose a bold pany logo om the 1920s, and Brci went to work. Soon he showed up at Lapo’s office wearg the new <em>felpa</em> unr his jacket. His iend went wild for , and the Fiat sweatshirt, priced at 250 ros, beme Lapo’s first step a mpaign to revive the rporate image.</p><p class="paywall">“Lapo said, ‘Alberto, right now Fiat is not makg amazg rs,’” Brci remembers. “‘If you look at German, Japane, and French rs, you’ll see they’re makg nice rs at a very nice price. We have to change, to make rs that are better than they’re makg, but we n’t do om one day to the next. So the bt way to keep the young guys, the new generatn, close to , so they love the brand, is to do somethg else the begng.’</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="iqzgrs"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-3159"><div 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class="SummaryItemHedLk-civM fPFrPI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ eahXIh summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>And Jt Like That…</em> Prepar for Its Last Supper</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Chris Murphy</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw a-dziD ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="npokke"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs eAuebe"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="il65b"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jPgqnR body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">“That somethg else was the sweatshirt,” Brci ntu. “At the begng, people said, ‘You’re crazy! Who’s gog to put on a Fiat sweatshirt? Fiat is the r for normal people. If you put Ferrari on the shirt, you’ll sell more.’”</p><p class="paywall">On December 17, 2003, the Fiat <em>felpa</em> was lnched at 10 Corso Como, one of Milan’s smartt, hippt shops. When Lapo walked , wearg a bright-blue sweatshirt wh the word FIAT on unr one of his grandfather’s bpoke sus, young, swgg Italians immediately fell for the ia. First Italy, then Europe, Japan, Rsia, and the Uned Stat, thoands of Fiat sweatshirts flew off the shelv. “We got $5 ln worth of publicy whout spendg one ro,” Brci says.</p><p class="paywall">“We will transform Fiat to a love mark!,” Lapo said as he proceed to stick the Fiat name or logo on sneakers, women’s handbags, motorcycle jackets, baseball ps, watch, luggage, and the pany’s own le of w—most of the products nspicuoly nsumed and promoted by the Fiat scn himself, the one-man personifitn of the radil chang afoot his grandfather’s pany.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p class="paywall">Then me the rs. First there was the Lancia Ypsilon, Fiat’s pact luxury r, posned as a hip mol for affluent young women. Lapo helped create a jazzy, 10-mute promo to be shown movie theaters, along wh targeted cell-phone msag and a storeont Milan, which he turned to the rince of “Ms. Ypsilon,” an imagary Milane cutie. Lapo and the marketg partment further hyped the hot-young-thg angle at the Lancia Ypsilon lnch party at a villa Rome. Among the guts was Italy’s top risg star, the betiful, blon Marta Stella.</p><p class="has-dropp paywall">The olr dghter of a Tn tollbooth worker, Marta rocketed to fame 2001 wh the film <em>L’Ultimo Bac</em> (The Last Kiss). Sce then she has been five films and several TV seri, and she is the face of the Blumare fashn hoe. Lapo scribed her as “a keen girl, spired like hot pepper,” who, at 19, had already had one famo boyiend, the superstar motorcycle racer Valento Rossi. A few mean tractors rped that Marta was jt a Velveeta-style chee square, meltg to Lapo to advance her reer, but Marta sisted that when they met she didn’t even know who he was. “She jt felt he was <em>bel ricclo,</em> a nice guy wh curly hair,” says Italian *Vany Fair’*s wrer Paola Jabbi.</p><p class="paywall">Their every move was tracked by gossip lumnists, begng wh their first kiss, on a boat trip wh Hugo Boss clothg magnate Matteo Marzotto and supermol Naomi Campbell. Acrdg to <em>La Repubbli,</em> Lapo had a star (for Stella) tattooed on his wrist, and Marta got an <em>L</em> for Lapo tattooed on hers. “After work he’d take a plane (always mercial—he don’t like private jets) om Tur to Rome orr to spend a night and a day wh her, and then go back to work aga,” says Brci.</p><p class="paywall">All Italy relished the sweet romance of the young Agnelli prce and his movie-star Crella, wh jt a few reported exceptns—namely, the Agnelli fay. In September 2004, a year before the overdose, Lapo’s brother, John, married his longtime girliend, Lavia Borromeo, on an island owned by her fay, Lago Maggre. The 700 guts at the receptn clud royals, policians, and dignari, rangg om Prime Mister Silv Berlni to Henry Kissger, to Elle Macpherson. Lapo arrived whout Marta, sparkg mors that Lavia Borromeo disliked the pretty starlet, although Lavia would later ny such reports. However, Lapo’s mother, Marghera Agnelli, was ls subtle, tellg an terviewer of her distaste not only for Lapo’s choosg an actrs for a girliend but also for his high-profile liftyle. “A lifetime of tryg to stay out of the media, and then you have a son who screws all up for you,” she was quoted as sayg the newspaper <em>Il Fogl.</em></p><p class="has-dropp paywall">A seri of tragedi propelled John and Lapo Elkann to the top of Fiat. When Gianni Agnelli died, he was logized by both the Pope and Italy’s prime mister. But Fiat shar had sunk 80 percent sce 1998, loss for 2002 were almost $4.6 billn, and the pany’s bt had been downgrad to junk stat. Most fancial analysts predicted that Fiat, which had once provid half of Italy wh s rs and which Lapo once said was “part of the DNA of Italy,” would be sold to foreign ncerns—the fal twist to a fay history bet by misfortun.</p><p class="paywall">In 1997, Gianni Agnelli’s chosen succsor at Fiat, his nephew Gvanni “Gvanno” Alberto Agnelli, the son of Gianni’s brother Umberto and “the most enlightened and Amerinized Agnelli, a very ser, smart, kd of John-John Kennedy,” acrdg to Alan Friedman, died at 33 of a rare form of stomach ncer. Agnelli anoted John Elkann, then 21, as his succsor on the Fiat board. Agnelli never even nsired his only son, Edoardo, who by then had bee a hero addict wh severe psychologil problems and a epeng fascatn wh Islam. “The newspapers were wrg about Edoardo as a man who had disappoted the fay, and he was hurt,” says his iend Count Gelas Gaetani. “I believe this is one of the reasons he woke up and drove his r to the bridge.” In November 2000, wearg pajamas beneath a brown rduroy su, Edoardo drove his Fiat Croma to a viaduct known as the Bridge of Suicis, between Tur and Savona, and leapt to his ath. At the funeral, Gianni Agnelli was observed leang on Lapo, “almost nailed to the arm of the child that had bee a boy wh a head full of hair,” wrote Mriz Crosetti <em>La Repubbli.</em> “Gvanni Agnelli loved Lapo bee, probably, he remd him of himself when he was young—exuberant, easygog, a ltle crazy.”</p><p class="paywall">Alan Friedman adds, “Lapo and his brother, John, drs the same way Gianni Agnelli drsed: the tie wh the particularly large knot, short length; the button-down shirt, but the llar buttons open; the Rolex or Long watch worn on top of the sleeve.”</p><p class="has-dropp paywall">Agnelli gave John Elkann his Fiat votg rights, acrdg to <em>The Tim</em> of London, and bequeathed to Lapo most of his ctom-ma sus. Bee Gianni and Lapo wore the same size, the sus didn’t even need alterg. Wh his crown of curls and his grandfather’s sunken ey, pale plexn, and sense of style—which would earn him a place on *Vany Fair’*s Bt-Drsed List 2005 and e one young London woman to gh, “He mak English men look unbearably drab”—Lapo was Gianni Agnelli rernated. His ascent to the Fiat boardroom began May 2004, when tragedy stck once aga. Umberto Agnelli, l’Avvoto’s brother, who had taken ntrol of Fiat after Gianni’s ath, also died of ncer, and the pany’s C.E.O., Gieppe Morch, tried to seize the throne even before Umberto was lowered to the ground.</p><p class="paywall">“At the funeral, Morch was receivg people like he was a son, shakg hands like he was a member of the fay,” Count Gelas Gaetani tells me over a succsn of w his favore Rome trattoria. Long-haired, beard, ebullient, Gaetani is Italy’s most flamboyant we ambassador; once married to a Czano heirs, he is famo for openg, pourg, and drkg we as he plummets to the earth while skydivg. He is close to Gianni’s elst sister, Sanna, “Suni,” who at 83 is the facto head of the clan. He says the fay sprang to actn as soon as they realized that Morch was vyg to bee the head of Fiat. “Suni put the sisters together,” says Gaetani, meang Gianni’s three other sisters—Clara, Cristiana, and Maria Sole—who shed om their quiet, aristocratic liv to attend to the turmoil the Lgotto. Wh days, word me that Gieppe Morch was out, and he was soon replaced by Serg Marchnne as C.E.O. and Ferrari boss Lu Corro di Montezemolo as chairman. (Morch cled to be terviewed for this article.)</p><p class="paywall">“So, Gvanni Alberto ad, Edoardo ad, Umberto ad—the only keepers of the flame left, really, are the Elkanns,” says Alan Friedman. It was te that Fiat was on the rocks, “a ms,” as even Suni would later say. But if the pany was gog down, would go down wh Agnelli blood at the helm. John Elkann was promoted to vice-chairman of Fiat Group, and Lapo Elkann was named worldwi director of brand promotn for Fiat Auto. The young men’s mother, Marghera, dispatched lawyers to addrs the terms of her father’s will, which she felt favored her children by Elkann over her children by Pahlen. The matter was settled before reachg urt. Fiat’s future was now the hands of John and Lapo Elkann.</p><p class="paywall">Lapo was then 26.</p><p class="has-dropp paywall">‘Run, Boy, Run!” That was the headle <em>Prima</em> magaze over an article about Serg Marchnne and how he would drive Lapo, as well as his team and Fiat at large, early the summer of 2005, durg the 100 days before the lnch of the r on which the tomaker had bet s future: the Gran Punto. It was basilly a revival of the 1993 Punto, but bigger, longer, and sleeker. Digned by the Italian superstar Grgetto Giugiaro 13 electric lors, was marketed as the first r created specially for the hip young Italian and the starter fay, wh a price dreamed up by Lapo of 11,111 ros ($13,350). Lapo was given the rponsibily of troducg the Gran Punto first to Italy’s cril young-adult market and then around the world. “Gettg [the Gran Punto] right is not gog to save Fiat, but gettg wrong would have tanked ,” Serg Marchnne told reporters.</p><p class="paywall">In the past, brand promotn had been part of overall marketg at Fiat Auto. “Now what we’ve done is we’ve spl marketg half. There’s tradnal marketg, which is brochur, advertisg, TV mercials, and showroom signs,” a Fiat rep tells me his office the Lgotto. “And the other elements have been spun off and given to Lapo.” The other elements clu “below-the-le promotnal activi that enhance the brand,” cludg Fiat’s sponsorship of the Wter Olympic Gam Tur Febary (Lapo signed the Jamain bobsled team to reprent Fiat and appear to ads), product placement (Lapo got the Fiat Panda accepted as Jam Bond’s r the upg <em>Caso Royale</em>), special events, and whatever else Lapo and his staff n thk up.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-4 viewport-monor-anchor"></div><p class="paywall">Lapo lls his 30-member team his Samurai, and he assembled them not om the labyrthe hallways of look-alike offic the Lgotto but, acrdg to the Fiat rep, om “Co-Cola, Microsoft, and Proctor & Gamble—people who don’t have a motor-dtry md-set.” Most of them are unr 30. “It’s a volno of ias,” the Fiat rep says of Lapo’s partment.</p><p class="has-dropp paywall">‘That’s so ol!” beme Lapo’s recurrent rallyg cry as he sat surround by his Sat Bernard and his Samurai his whimsil office, which has been scribed by one wrer as “almost the room of a boy that hasn’t yet stopped beg a child.” It was filled wh toys, mol rs, gadgets, and a life-size Jamain mannequ on a hammock wh a sign readg, AT FIAT WE NEVER SLEEP. That was where Fiat’s veteran wizards of sign, marketg, and fance looked for their salvatn.</p><p class="paywall">“You have to remember that Fiat is not some sort of ttage dtry but a nearly $60-billn-a-year rporatn, a big multatnal,” says the Fiat rep. “So there is a team, and there are marketg and sponsorship experts, all feedg to the boss of this enty, which is Lapo. He has a big job.” Grg Airdo, Fiat’s tra-unn lear, adds, “In the begng, he said that every worker, whether you’re the tra unn or not, uld send him an e-mail, and many did wre to him, but that was stopped.” When layoffs multiplied, Lapo agreed to a suggtn for a rotatn of workers. “Some uld work ls, rather than beg dismissed,” explas Airdo. “That kd of ntact was unual for the Agnelli fay, and Lapo’s channel wh the workers was stopped.”</p><p class="paywall">“They tried to keep him out of the headl, but ’s impossible,” says Vera Schiavazzi, a lol wrer and journalism stctor. “He’s always on a first-name basis. ‘Oh, darlg!’ he’d say, and hug and kiss me, almost an embarrassg way.”</p><p class="paywall">“Tur and all of that life is very nventnal, and I thk this was very hard on him,” says Counts Mara Cigna. “His brother is married and is a much more together person. In my opn Lapo really don’t have anybody to n to and dish the dirt, you know?” As a rult he beme a publicy junkie and would sh toward journalists wh his thumbs up, “to symbolize everythg is O.K.,” as one wrote. “He vents a new thg almost every other day, om the fés [the latt, the Fiat Café, opened Milan April 2005] to the five-star beach [sponsored by Fiat, on Sardia]. All the reprentativ of exclive events fight to get him as a gut star, as do the newspapers.”</p><p class="has-dropp paywall">In the area around the Park of Valento, the prostut told reporters, Lapo drove a variety of Fiat rs, cludg, acrdg to a transvte named Ivana who spoke to me, “a Maserati!” They say he was seen cisg the streets all sprg and summer, always discreet, anonymo, unually quiet for him.</p><p class="paywall">After his overdose, the prs scend and the streetwalkers explod a vocifero chos. One drag queen said she had been wh Lapo three tim, and he was “very pole and genero, a real gentleman.” Another, a Brazilian transsexual, remembered how Lapo cised to a stop and intified himself only as Eduardo, seekg mostly nversatn. “He spoke a very good Portugue,” she said, “and said he had studied Brazil.... He treated me like a prcs. His looks, though, were sad. He always looked like he was beggg for affectn.” One of the prostut told the TV show <em>Striscia la Notizia,</em> “He would e often, about every two days.” When she was told that he had a betiful girliend, she rpond, “That’s jt ver-ups, there are always ver-ups.... Lapo is a habual client.”</p><p class="paywall">Police say Patrizia told them that she often procur multiple partners for special clients, and that sometime late the summer she took Lapo off the streets. In one prs report she later said she had met him at “a private party,” where she wore her ctomary miskirt and knee-high boots. She relled another article that he was very drsed down. “When he told me he was Lapo Elkann, the grandson of Gianni Agnelli, I thought he was makg fun of me.”</p><p class="paywall">Lapo’s publicist ni that Lapo equented the area. “I worked wh him day and night, travelg nstantly, and he was not a client of the transvt,” she says. A state missn has reportedly opened an quiry to some media reports on the se.</p><p class="has-dropp paywall">‘Dear gentlemen, I promised somethg to shareholrs, to the banks, to the world,” Serg Marchnne told his staff the early summer of 2005. “This year, the Fiat acunts have to be balanced. To do this, the new Punto has to be prented right after summer. Otherwise, will be that we’re all gog home.”</p><p class="paywall">Fiat mted lns of ros to lnch the Gran Punto, and four advertisg agenci peted for the acunt. Lapo’s partment went to overdrive orr to e up wh new marketg ias: enlistg the Italian pop star Vas Rossi to provi the soundtrack for TV mercials; signg a al wh Universal Mic so that buyers uld download songs om a Fiat Web se; gettg the Gran Punto on the Need for Speed vio game.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-5 viewport-monor-anchor"></div><p class="paywall">“Lapo has two passns, Juvent and Ferrari,” says his iend the we-maker Pier Grg Scrimagl. “But even though he uld drive the top Ferraris, public he always drove a Panda, Punto, or Alfa Romeo.” The Alfa Romeo was his mastay—“whe, wh a streamg Italian flag om the hood to the tnk,” acrdg to Gelas Gaetani. “He lik to say the Panda is the r for everybody, and the Alfa Romeo is the r for the 25- to 35-year-old Italian young man. He would drive a very fast way, passg every r.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="22p37"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-3160"><div class="RecircMostPopularHeadg-iVzhzt hBHzvB">Most Popular</div><ul class="RecircMostPopularItems-dCAajf 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data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Durg the 100 days leadg up to the lnch, however, Lapo drove a Gran Punto. Wh the trilor Italian flag embroired on his shirt cuffs and the lgs of his grandfather’s sus, he propelled himself to the enzied mpaign. He urted the prs’s meras and microphon, and he posed the new r’s tnk and suggted to buyers that they have their tattoos pated on the roof and pictur of their lovers on the doors.</p><p class="paywall">“A r like this has never been ma,” he told one reporter, addg, “It’s an island of protectn, a home. I have two of them, a blue one wh a joker on the roof and a red one wh the ace of hearts on top of .” He ved another reporter to “look at ! Don’t you thk ’s sg at you?”</p><p class="paywall">Lapo’s old iend Leo Turri terviewed him ont of 1,000 people gathered a theater Sassuolo to memorate Gianni Agnelli. Onstage, Turri remembers, Lapo assured the dience that the Gran Punto would not only save Fiat but mark the enomic turnaround for Italy. Everyone stood up and cheered.</p><p class="paywall">By the summer of 2005, Lapo was perpetually high gear. Cha-smokg Marlboros, bg his nails to the quick, speakg to his team about a dozen topics at once, tossg the keys to his Ferrari to people he’d jt met, and publicly lambastg Italian policians for drivg foreign rs, he appeared to be an unstoppable force.</p><p class="has-dropp paywall">On September 6, after a dizzyg week of promotnal events, Lapo helped produce a gala extravaganza Tur’s ice-skatg stadium to lnch the new r officially. More than 1,000 guts watched Gran Puntos whiz and out and acrobats fly through the air. “Suni Agnelli, someone who is not easily imprsed, said was one of the most credible events she’d ever been to,” says a fay member. “She was awed by the whole prentatn of the Punto, and so imprsed by Lapo’s work. It was a big moment for him.”</p><p class="paywall">Ne days later the Gran Punto went on sale across Italy. In s first month, a ln people looked at the r Fiat showrooms, and the first week 15,000 placed orrs for . “It bos well,” said a Fiat spokman.</p><p class="paywall">“I had dner wh Lapo Milan three weeks ago,” Henry Kissger told me October. “He was dog well, and I wrote him a letter sayg that I was very proud of him, and I was, and I am.”</p><p class="paywall">Alberto Brci told me, “After the lnch, Lapo lled me and said, ‘Alberto, I’m gog for five days Paris, bee I am pletely stroyed om the work. I’m really workg too much. There are problems.’”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-6 viewport-monor-anchor"></div><p class="paywall">Lapo’s llapse, which lols now refer to as <em>l’apo</em>lisse, began after he spent the night of October 8 wh Marta Stella Milan, acrdg to his publicist. In Tur the next night, he had dner Gianni Agnelli’s villa, wh Agnelli’s betiful, aristocratic, 78-year-old widow, Marella, and John Elkann. After dner, acrdg to *La Repubbli’*s Alberto Ctoro, John left to go to a classil-mic ncert at the Lgotto. Lapo climbed to his new Panda and drove om the nservative, workaholic si of Tur the directn of Via Marochetti, No. 21.</p><p class="has-dropp paywall">Late one Saturday night early November, I drove om the Lgotto to that addrs. Dead v hung down om the balni of the buildg, a squat, dull-gray mid-rise. The nameplate on the door lists a dozen tenants, cludg “Bro.” I rang the bell, got no answer, then rang other bells until someone fally buzzed me to a clstrophobic, black-and-whe lobby void of ratn. I knocked on Donato Bro’s ground-floor door. No one answered, and several passg tenants told me, “She’s gone,” addg that she had fled to Milan, disguised a blond wig to avoid reporters.</p><p class="paywall">As I was about to leave, the door burst open like a shotgun blast, and a short, bald, fat john hurried out. Behd him, fillg the doorame and standg well over six feet, wh a mane of black hair and siline rosebud lips, wearg a low-cut, sktight bloe over her enormo breasts, was Patrizia. “There are two ndns for an terview,” she told me Italian an extremely ep voice once she unrstood the purpose of my vis. “First, there are some thgs I nnot say about Lapo bee of the vtigatn, and, send, you have to pay!”</p><p class="paywall">I craned my neck to get a look si the ty apartment. I uld see a uch, a plaster angel on a table, all l by a cheap ltle chanlier. “Don’t be a giraffe!” she boomed, blockg the doorway and tellg me that a tour would be clud wh the terview.</p><p class="paywall">I explaed that <em>Vany Fair</em> don’t pay for terviews, that ’s agast the l. “The l are different Italy,” she said. “Here we are materialists.” She told me how much she had been paid for her story by several Italian magaz. “<em>Chi</em> paid very well,” she said.</p><p class="has-dropp paywall">Acrdg to police vtigators, the transsexuals said that on the night qutn “Lapo paid 1,000 ros per ‘girl’”—as opposed to the standard fee of 50 ros for a quickie wh a heterosexual hooker. (Lapo’s reprentative ntends that he didn’t pay the prostut.) Patrizia told the police that Lapo had been her pany at least five tim over the summer. “Lapo found peace me,” Patrizia told <em>Chi.</em> “He was gog through a very strsful perd ... psychologilly worn out about the fiancée suatn, Marta Stella, who had left him. He’d talk to me for hours about the plans for the relnchg of Fiat, about his hop to get back wh Marta. He’d spire a lot of tenrns me; I’d cuddle wh him. He had found a iend me. We uld have a good time together, even whout havg sex.” He equently brought her flowers, gifts, and jewelry, Patrizia add.</p><p class="paywall">At around 11 P.M. on October 9, Lapo arrived at Patrizia’s—“already tipsy,” she said to the prs—wh a supply of dgs. A party ensued wh Lapo, Patrizia, and two of her transsexual iends, Czia and Tani. Patrizia, while she is a equent er of Viagra, says she don’t do heavy dgs. “But she perms others,” acrdg to the police. “[Lapo] ed to say that dgs wouldn’t sre him,” Patrizia told <em>Dipiù,</em> “bee he uld domate them.” In the urse of the long night, Lapo snorted the ke he’d brought wh him and asked the transsexuals to go out and get more. His publicist sists that they me back wh e mixed wh hero. “Lapo has never ed hero his life,” she says. “The hero was passed as e and given to Lapo whout his knowledge, and that was the lethal mix.”</p><p class="paywall">Before dawn, Czia and Tani left, and Lapo eventually fell asleep. At ne A.M., when Patrizia got up to go to the bathroom, she noticed that Lapo’s breathg was off. “Then I started shakg him, but he wouldn’t rpond. At that time I got sred,” she said.</p><p class="paywall">That drove Patrizia to do somethg that simultaneoly saved Lapo’s life and wrecked . She picked up the phone. But stead of llg the Agnellis, she lled for an ambulance.</p><p class="paywall">Soon after Lapo Elkann arrived at the hospal, Fiat reprentativ and fay swched to gear. “The news about my son’s ndn has been exaggerated,” Ala Elkann told the prs, and <em>La Stampa,</em> the newspaper owned by the Agnellis, began turng out posive stori about Lapo.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-7 viewport-monor-anchor"></div><p class="paywall">“Fiat Group lled—the most important big shot,” an vtigator told me. “They were expectg they uld hi the real story. But if you want to keep a secret, you don’t give to a bch who stays on the street and then arrive naked at the hospal.”</p><p class="has-dropp paywall">By the end of the day, Patrizia, Czia, and Tani were beg qutned by vtigators. “By afternoon we knew everythg,” says one reporter. Although prostutn and posssn of small amounts of e for personal e are tolerated Italy, sellg dgs is not, so vtigators went to Patrizia’s apartment to see if she had sold dgs as well as pannship. After assurg the police that Lapo had brought his dgs wh him, Patrizia let them look over her apartment—the bed, the sex toys. She told the vtigators that, spe her large breasts, she performs sex as a male. She showed them the shower, where, she said, what Lapo had worn the night before—stiletto heels and a “babydoll” nightgown, acrdg to the police—was still ltered on the floor. (Lapo’s publicist told me that “the cloth he was wearg when he was found his a were given back to the afternoon of October 10.... Diel jeans, a jean shirt, Adidas Gazelle sue sneakers, and a watch given to him by [Diel founr] Renzo Rosso. There were no women’s cloth volved.”)</p><p class="paywall">As televisn crews began qutng other prostut, one qutn me up aga and aga: Where was Marta Stella? Surely, everyone assumed, she would save Lapo wh an explanatn or an alibi. But Marta was totally unforthg. “Profsnal engagements and different liftyl had already brought further away om each other, ever sce a uple of months,” she said through her spokman Rome. (Lapo’s publicist matas that the uple was together the night before his overdose and that Marta lled Lapo the next day.)</p><p class="paywall">Lapo’s most public fenr was Count Gelas Gaetani, who went on Italy’s top nighttime TV talk show, <em>Porta a Porta.</em> Gaetani said that 98 percent of the people he knows e e. “Sometim at parti, a tray of e is passed around stead of cktails,” he said. When the show’s host, Bno Vpa, on air, ved Ala Elkann to e on <em>Porta a Porta</em> and expla his son’s behavr, Elkann, censed by the ill-timed vatn, publicly rpond, “I’m ashamed of beg Italian.”</p><p class="has-dropp paywall">On October 12 the prce fally awoke. “We will see each other aga soon. I am leavg for a brief perd, but I will e back great shape and we will be able to ntue the work that we started together,” Lapo wrote to his Samurai before leavg Italy for the Meadows Clic, Wickenburg, Arizona, where Kate Moss recently went through rehab. By then the Inter had epted on the subject, wh doctored photographs of Lapo wearg a <em>felpa</em> emblazoned wh the word COKE stead of FIAT. Jok began to circulate: “The new le of Fiat rs is all whe.”</p><p class="paywall">“A symbol has fallen to dt,” lamented the newspaper <em>Il Grnale.</em></p><p class="paywall">“The Lapo story is the story of the crisis of Italy, the crisis of Italian dtry, and the crisis of Italy’s new generatn,” says the wrer Mar Adolfi, who has bee the voice of this generatn, which he has labeled the Invisible Generatn. “Lapo is at the crossroads of all of the thgs—young, rich, brilliant, and powerful. But the end an empty box.”</p><p class="paywall">Lapo’s overdose hasn’t sunk Fiat, but the road to the tomaker’s survival remas uphill. Neverthels, shar rose to 7.59 ros December, up om a rerd low of 4.60 ros April.</p><p class="paywall">“Lapo will be back,” says the Fiat reprentative.</p><p class="paywall">“We need him back,” says Pier Grg Scrimagl, speakg for Italian tra ncerns general.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-8 viewport-monor-anchor"></div><p class="paywall">“When you fall, that’s when you learn,” says a prcs iend of Lapo’s.</p><p class="paywall">Patrizia has claimed that neher the Agnellis nor Fiat ever ntacted her, eher to thank her for savg Lapo’s life or to pay her for her silence. “If they would have thanked me wh money, I would have taken my ass off to a vatn the sun,” she was quoted as sayg.</p><p class="paywall">On my last night Tur, I found Patrizia on her ual rner, standg tall above the other girls as they st e-hher s at the passg para: old men ed Fiats, ordary Italians Pandas, up-and-ers Alfa Romeos, and wild young studs and philanrg first-time fathers Gran Puntos.</p><p class="paywall">Early December, Lapo was disvered by an Italian–<em>Vany Fair</em> wrer at a rtrant downtown New York, where he is livg and attendg group-therapy ssns for e addictn. “I am very pissed off wh myself bee I ma a huge mistake, but nobody’s perfect,” he said, addg that he’d cut down om two packs to seven Marlboros a day and was feelg “serene.” Someday, Lapo said, he would return to Tur and to Fiat. “Do you see this tattoo I have on my wrist?” he asked, potg to an Oriental iogram. “It means, I never give up.”</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="obv2gf"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="ContentFooterContributorSpotlightWrapper-jglHff edmTAt"><sectn data-ttid="ContributorSpotlightContaer" class="ContributorSpotlightContaer-ccVxgz fwlOPD"><div class="ContributorSpotlightInnerContaer-elBox jSvXVx"><div class="ContributorSpotlightSgleColumn-idLiJU goRdaE"><sectn class="ContributorSpotlightSummaryGrid-jZdHDE hJMn"><div class="GridWrapper-cAzTTK hvFIAc grid grid-ems-2 ContributorSpotlightMaSectnGrid-kYVLYK gpZeIC"><div class="GridItem-buujkM eHLzLy grid--em"><div class="ContributorHearWrapper-cMHleS bnIcwz"><div class="ContributorGrid-fKcSKO fnuDrA"><div class="ContributorHearContent-gJdnVA cyzBPN"><div class="ContributorDenseHearWrapper-gwHjlj jdTgya"><div class="ContributorNameAndTleWrapper-jlSeaF ifAFdg"><h1 data-ttid="ContributorHearName" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContributorHearName-fNrWXe iUEiRd cSfQOi iBGpGc">Mark Seal</h1><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContributorHearTle-kiBYJJ iUEiRd cSfQOi gglfXw">Special Corrponnt</h2></div></div><div data-ttid="ContributorHearB" class="ContributorHearB-etClMZ kLUMCd"><a href="/ntributor/mark-seal">Mark Seal</a> joed <em>Vany Fair</em> as a ntributg edor 2003. His <em>VF</em> stori have clud sndal (Bernie Madoff, Tiger Woods, Charlie Sheen, Rupert Murdoch’s divorce, the mysteri of inic thor Harper Lee), murr (the Osr Pistori se, the killg of Mona’s richt woman), bs (the sanely rich world of... <a href="/ntributor/mark-seal">Read more</a></div><a href="/ntributor/mark-seal" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ContributorHearSeeMoreLk-iRIKOz iUEiRd bJVYxx UDwfc gkcXuI">See More By Mark Seal <!-- -->»</a></div></div></div></div><div class="GridItem-buujkM eHLzLy grid--em"></div><div class="GridItem-buujkM kHPPIF grid--em"></div></div></sectn></div></div></sectn></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ContentFooterNewsletterContentWrapper-bmjtna 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summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Brad Pt and Angela Jolie’s War of the Rosé" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Hollywood</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ftwpZG summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Brad Pt and Angela Jolie’s War of the Rosé</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">Miraval was more than jt their fay home. It was their fay bs: a hugely profable we label on an enchantg tate the South of France. When they spl followg a harrowg flight, an epic battle ensued.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Mark Seal</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm iGTBCL" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Inventg Ivana Tmp: Her Improbable Rise and Tragic Death" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Celebry</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ftwpZG summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Inventg Ivana Tmp: Her Improbable Rise and Tragic Death</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">Ivana Marie Zelníčková ped om behd the Iron Curta to storm New York Cy and help create the twisted miracle of Donald Tmp. From her “greed is good” heyday to her post-divorce nouement vortg wh a seri of “eaky” Italian lovers, was Ivana, all along, who gild the Tmp name.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Mark Seal</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm iGTBCL" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Prce Harry on William’s Hairle and Their “Wicked Stepmother”" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Royals</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ftwpZG summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Prce Harry on William’s Hairle and Their “Wicked Stepmother” </div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">The revelatns that have leaked om Prce Harry’s memoir, <em>Spare,</em> which is schled to be released Tuday, clu the touchy subjects of Cala, Queen Consort, and William’s hairle.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Kenzie Bryant</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm iGTBCL ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="kkapip"></div></div><div class="SummaryItemWrapper-iwvBff jCBznZ summary-em summary-em--has-le summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm iGTBCL" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="The Royal Fay Is Wonrg Why Prce Harry “Bothered to Come” to the Coronatn at All" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX hXRWeY bric bric--disvery SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Royals</span></div><a class="SummaryItemHedLk-civM cxlTHI summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ ftwpZG summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Royal Fay Is Wonrg Why Prce Harry “Bothered to Come” to the Coronatn at All</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ijSOpT jDyfzW summary-em__k">Prce Harry’s whirlwd 28-hour trip to wns his father’s historic ronatn has left some royals puzzled. </div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY gRtaxp summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH iNSiTG byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bIbWCO gnILss byle__preamble">By </span>Katie Nicholl</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="ir31vp"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" 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