Ti ad featur gay uple as brand aims to be more ‘clive’ | Marketg Magaze

gay couple tide commercial

Ad tak aim at gay marriage bate and those who want to stop

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TI COMMERCIAL FEATUR GAY COUPLE BICKERG ABOUT LNDRY: {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY DAN AVERYDECEMBER 14, 2014/11:47 PMBY DAN AVERYDECEMBER 14, 2014 / 11:47 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"TI COMMERCIAL FEATUR GAY COUPLE BICKERG ABOUT LNDRY: WATCH","DATEPUBLISHED":"2014-12-15T04:47:12.000+0000","DATEMODIFIED":"2014-12-15T04:47:12.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"DAN AVERY","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}A NEW AD FOR TI TERGENT FEATUR A GAY UPLE PLAYFULLY BICKERG ABOUT THE LNDRY AND RIBBG EACH OTHER ABOUT A PAST "MISTAKE."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}UNFORTUNATELY, THE AD ONLY APPEARS {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}DIRECTV RECENTLY FEATURED A FOOTBALL-OBSSED GAY UPLE ONE OF S ADS, AND TARGET ANGERED RIGHT-WG HOMOPHOB BY CLUDG A PAIR OF GAY DADS S "MA TO MATTER {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}LAST MONTH PROCTER & GAMBLE, THE RPORATN THAT MAK TI, ISSUED A STATEMENT SUPPORT OF MARRIAGE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}RELATED:  TARGET INCLUS ADORABLE GAY DADS IN NEW {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

After two s of supportg s gay employe ternally, Procter & Gamble publicly me out support of gay marriage late last year. * gay couple tide commercial *

By Dan AveryDecember 14, 2014 / 11:47 PMA new ad for Ti tergent featur a gay uple playfully bickerg about the lndry and ribbg each other about a past "mistake.

DirecTV recently featured a football-obssed gay uple one of s ads, and Target angered right-wg homophob by cludg a pair of gay dads s "Ma to Matter month Procter & Gamble, the rporatn that mak Ti, issued a statement support of marriage equaly. After two s of supportg s gay employe ternally, Procter & Gamble publicly me out support of gay marriage late last year.

WHEN WILL P&G FALLY AIR THIS TI COMMERCIAL WH A GAY COUPLE THE U.S.?

Ti's cute new mercial acknowledg that gay upl do lndry— Canada. * gay couple tide commercial *

A gay uple a new-ish Ti lndry tergent mercial tease each other over "past mistak, " cludg cheap lndry tergent, rgo shorts, and an ex. Procter & Gamble has a history of makg LGBTQ-clive ads, featurg LGBTQ people a diaper ad, showg a gay uple a tergent mercial, and sponsorg gay Olympian G Kenworthy. The Philipp’ print says he’s ex-gay: ‘I beme a man aga’.

The Top 10 Gay-Themed Commercials That Should Be Celebrated. LOG IN WITH FACEBOOKHome›Entertament›The Top 10 Gay-Themed Commercials That Should Be Celebrated›Entertament.

THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED

Here are the ten bt gay-themed mercials that serve celebratn. * gay couple tide commercial *

As a gay man, I'd like to prent you wh ten mercials that make me feel a sense of pri. Israeli Gays Get Distracted On The Beach.

TI MERCIAL MOCKS CHRISTIANS OPPOSED TO GAY MARRIAGE—UPDATED

I'm sure someone thought this was clever. It's not.  Newsbters poted out yterday. Whatever one thks of the issue of gay marriage, we should * gay couple tide commercial *

While plac like Sdi Arabia and Iran treat gay men horrifilly by enforcg Sharia Law, Israel wel them wh open arms.

Pepsi Brgs Out The Confince In One Guy (Wh A Gay Twist). Doros Gay Sna Contt Entry That Could've Gayed Up The Super Bowl. Unfortunately, seems as though gay male sexualy is still threateng to some.

GAY-IENDLY WELLS FARGO AD SPARKS NSERVATIVE PROTT

* gay couple tide commercial *

Campbell's Soup Portrays The Adorable Gay Hoehold We All Wish We Had. This Campbell's Soup mercial is a short and sweet pictn of two gay dads sharg a sweet moment wh their son. If prov anythg, 's that gay hoeholds are jt like any other.

This Hez Commercial Is A Gay New Yorker's Dream Come Te.

PROCTER AND GAMBLE: PLAY THE GAY TI COMMERCIAL THE USAPROCTER AND GAMBLE: PLAY THE GAY TI COMMERCIAL THE USA

Explore gay Mosw wh Mr Hudson. The bt of Mosw for the discerng gay man. Where to sleep, eat, drk, shop and play. * gay couple tide commercial *

As a gay man and a New Yorker, this mercial mak me very happy. This classic IKEA ad om 1994 was groundbreakg for gay reprentatn advertisg.

TI AD FEATUR GAY UPLE AS BRAND AIMS TO BE MORE ‘CLIVE’

Gay Mosw Cy Gui for gay travelers. Review of the cy, gay scene, how to get there, travel tips, popular tourist attractns Mosw. * gay couple tide commercial *

However, even for gay guys, parents n get a ltle too close for fort. Whether edic, heartfelt, or provotive, the ten mercials have done wonrs for gay male reprentatn advertisg.

It also reflects the reprentatn of gay men around the world. From Israel to Taiwan to the UK, the mercials reflect the growg acceptance around the gay muny. Ti mercial mocks Christians opposed to gay marriage—UPDATED.

GAY TI AD

One thks of the issue of gay marriage, we should agree on this: mockg someone’s relig nvictns to sell soap is not ol. Ti has already ma one mercial featurg a gay uple—’s been airg Canada, as Procter & Gamble nsirs brgg to the U.

And now, an ad for Ti to Go about gay marriage has gone viral, garnerg over 400, 000 views on Facebook.

WATCH THE WONRFUL NEW TI TO GO AD THAT TAK ON THE GAY MARRIAGE DEBATE

While any spot like this om a major brand would probably do well onle right now, this one succsfully thwarts the viewer’s expectatns—gay marriage isn’t what’s offensive here—and that certaly helps ph up the view unt. But would be smart for Ti to e this excement to fally roll out s current ad featurg a gay uple the U. “Gay marriage isn’t what’s offensive here, ” says Ad Week.

GROUP PETNS P&G: GAY LNDRY COMMERCIAL COULD “SAVE LIV!”

Which evintly believ tradnal relig attus about gay marriage are what’s offensive.

GAY MOSW MOSW CY GUI

The mercial above is jt part of a risg ti (yeah, pun tend) of ads pictg gays.

"Have you ever asked yourself–how n we fight the ti of moral y that is beg crammed down our throats by big bs, the media, and the gay & lbian muny? The bank is a sponsor of the Miami Beach Gay Pri Para.

GAY MOSW · CY GUI

"In s alert, AFA remd rears that 2003, AFA warned that Wells Fargo was begng to show public support for homosexualy—one of the first pani Ameri to do so. Jam Dobson and Foc on the Fay announced was whdrawg funds om Wells Fargo after the pany threw s support behd homosexual activist anizatns.

PETN LNCHED TO GET TI'S GAY FRIENDLY COMMERCIAL ON THE AIR IN U.S."TURN THE TI."{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY ADAM SALANDRAAUGT 11, 2015/1:05 PMBY ADAM SALANDRAAUGT 11, 2015 / 1:05 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"PETN LNCHED TO GET TI'S GAY FRIENDLY COMMERCIAL ON THE AIR IN U.S.","DATEPUBLISHED":"2015-08-11T17:05:10.000+0000","DATEMODIFIED":"2015-08-11T17:05:10.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ADAM SALANDRA","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}PROCTER & GAMBLE MA HUGE STRIS FOR EQUALY LAST YEAR, WHEN THEY SANCTNED GAY MARRIAGE FOR THEIR EMPLOYE AND THEN SHOT THEIR FIRST GAY-CLIVE AD MPAIGN FOR TI LNDRY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BUT WHEN THE SPOT WAS SENT TO CANADA AS A "TTG GROUND FOR POTENTIAL ROTATN" AMERI, NEVER MA S WAY BACK TO THIS UNTRY TO SEE THE LIGHT OF {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BUT NOW, THANKS TO SOCIAL MEDIA SHAR AND OVER A QUARTER OF A LN VIEWS ON YOUTUBE, THERE'S A PETN ON CREATED TO HELP GET THE MERCIAL ON AMERIN {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"WHY WOULD P & G E OUT SUPPORT OF MARRIAGE EQUALY FOR THEIR AMERIN EMPLOYE, THEN NY THAT SAME MOGRAPHIC EQUAL REPRENTATN THE MEDIA?" THE PETN'S ANIZER {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE PAGE STAT THAT, SPE ARTICL BEG WRTEN ABOUT THE AD AND LOGO EVEN NAMG "#1 COMMERCIAL OF THE YEAR," THE MARKETG GIANTS HAVE NOT RPOND TO A SGLE MEDIA OR NSUMER QUIRY ABOUT THEIR {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE PETN ENDS WH A FAL PLEA:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"LET THEM KNOW THAT OUR MONEY SPENT AS LGBT AND LGBT-IENDLY NSUMERS IS WORTH THEIR MONEY SPENT AS ADVERTISERS (A FACT THAT TYLENOL, CHOBANI AND WELLS FARGO HAVE SUCCSFULLY PALIZED ON THE PAST MONTH ALONE). TELL THEM THAT THEIR URAGE WILL NOT ONLY GENERATE GREATER SAL, MAY EVEN SAVE LIV."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CLICK HERE TO SIGN THE PETN, AND WATCH THE TI MERCIAL {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

After sanctng gay marriage for their employe, they filmed their first ever gay-clive ad mpaign — for Ti lndry tergent. The Amerin public was clearly ready for Procter and Gamble to embrace s gay and gay-iendly nsumers like many of s petors already had — but to date, this dtry lear has not rpond to a sgle media or nsumer quiry about their cisn.

On the heels of The Supreme Court's historic cisn favor of gay marriage, please jo , as well as P & G stockholrs and members of the Gamble fay askg Procter and Gamble to "turn the Ti" and brg this long-overdue msage of nsumer cln to US airwav. This marks the first time Ti has shown gay characters s Canadian advertisg.

“In this particular ad, ’s a way to talk to gay upl and gay nsumers out there. Recent months brought a slew of ads featurg gay characters om mass brands, cludg Tiffany’s, DirectTV, Cheers and Nikon. It puts out there a msage of normaly around [gay upl] that kids see on TV, that kids see magaz, and hopefully will ntue the openns of Canadians.

*BEAR-MAGAZINE.COM* GAY COUPLE TIDE COMMERCIAL

Ti mercial mocks Christians opposed to gay marriage—UPDATED | Dean Greg Kandra .

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