One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney.
Contents:
- ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’
“Our missn is to -stigmatize the word ‘gay’ and create reprentatn spac that tradnally don’t have queer-owned products." * bud light gay marriage commercial *
Baird, notably, reached out to his gay neighbors on Castro Street, key among them a radil labor activist named Howard Wallace and a lol mera-shop owner and aspirg polician, Harvey Milk. Milk told Baird that he had to get unn jobs for openly gay men and women.
Baird agreed to both, and a historic gay–labor aln was born.
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
’ ” Owners and patrons plied, and Coors beme a rare sight at gay bars and clubs. By the 1990s, Joe and other fay members were also lked to Moral Majory and anti-gay, fay-valu ndidat and .
” It was, the leaflet said, “Trickle Down Homophobia. As Joe’s brother Bill put a 1977 meetg wh gay activists Los Angel, “We found out that the gay muny was havg a boytt of our product, and this was the first time that we knew there was a very well-fed gay muny. In 1979 Coors add sexual orientatn to s nondiscrimatn clse and began payg for ads gay publitns.
Many gay activists refed to see the efforts as anythg more than disgenuo payoffs and have vigoroly protted Coors’ sponsorships over the years. In 1979, when the pany sought to open a send brewery on the East Coast, Virgia’s Shenandoah Valley, lols worried that their home would bee “a haven for homosexuals” bee of Coors’ advertisg mpaigns. It ultimately took the pany two years to secure the land for s new brewery, all while litely balancg overtur to both nservativ and gay nsumers.