Menu</tle><path d="M8 10h16v2H8v-2zm0 5h16v2H8v-2zm0 5h16v2H8v-2z" fill-le="evenodd"></path></svg></div></button><div class="AlertWrapper-gvFATk fKRrWH StandardNavigatnDrawerBookmarkAlert-irmtYV pYBCk" data-ttid="BookmarkAlertMobile" role="tooltip"><div aria-hidn="te" role="prentatn" class="AlertArrow-daOgye iyDCNz alert-arrow"></div><div aria-hidn="te" role="prentatn" class="AlertInWrapper-iHNVmf ctTYj"><svg class="in in-bookmark in-bookmark--activated" width="24" height="24" viewBox="-0.5 -9 10 32" fill="none" xmlns="><tle>Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-checkmark" fill-le="evenodd" clip-le="evenodd" d="M0 0h9.588v14.345L4.794 11.46 0 14.345V0z" fill="#fff"></path><path class="in-bookmark--activated-checkmark-stroke" d="M2 6.5L3.364 8 7 4" stroke="#000000"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm gUcrnm liWIpE alert-msage"><span class="AlertDangeroBookmarkMsage-yzlJS jkHbqc"><p>To revist this article, vis My Profile, then <a href="/acunt/saved">View saved stori</a>.</p></span></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp bYQCYL button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div></div><div class="StandardNavigatnSectnLogo-bghSeq CqpGl"><a href="/" data-ttid="Logo" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM StandardNavigatnLogoLk-bfpyLL iUEiRd kZoQA-D jSvUDd jYKccq"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset StandardNavigatnLogoImage-kyNDxs jVwXYs"><picture class="RponsiveImagePicture-cWuUZO dUOtEa StandardNavigatnLogoImage-kyNDxs jVwXYs rponsive-image"><img alt="WIRED" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/wired/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="StandardNavigatnHeadLeBlock" class="StandardNavigatnHeadLeBlock-kwGkqn dqfBFX"><div aria-hidn="te" class="StandardNavigatnHeadLeBlockHeadLe-dfABRF evWWpd">Threads Is the New Cool Hangout—for Brands</div><div class="StandardNavigatnHeadLeBlockChannelNavigatn-ccHZSK fkgYDz"><div class="StandardNavigatnSectnPrimaryLks-eSbMKK jcIzEI"><nav aria-label="Primary" class="NavigatnWrapper-bFftAs fKSZRK StandardNavigatnNavPrimaryLks-envmpy dktYVh" data-ttid="navigatn"><ul class="NavigatnListWrapper-gWXLVS eMPBBw navigatn__list" data-ttid="navigatn__list"><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/backchannel/" data-ttid="navigatn__ternal-lk" role="lk">Backchannel</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/bs/" data-ttid="navigatn__ternal-lk" role="lk">Bs</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/culture/" data-ttid="navigatn__ternal-lk" role="lk">Culture</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/gear/" data-ttid="navigatn__ternal-lk" role="lk">Gear</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/ias/" data-ttid="navigatn__ternal-lk" role="lk">Ias</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/science/" data-ttid="navigatn__ternal-lk" role="lk">Science</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/secury/" data-ttid="navigatn__ternal-lk" role="lk">Secury</a></li></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span><div><div class="MoreDropdownWrapper-dDKmCE TStzq"><button data-ttid="MoreDropdownLabel" aria-expand="false" type="button" class="MoreDropdownLabel-hfApoZ blSxWO">More<i class="AcuntDropdownToggleIn-cZvvYy jiAW"><svg class="in in-chevron" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Chevron</tle><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-le="nonzero"></path></svg></i></button><div data-ttid="StandardNavigatnDropdown" class="StandardNavigatnDropdown-iQQRZT bGZNnK"></div></div></div></div></div></div><div class="StandardNavigatnSectnUtilyLks-ecAXBS iOQxbm"><div class="standard-navigatn-acunt standard-navigatn__sectn--utily-lks-log"><div class="AlertWrapper-gvFATk fKRrWH AcuntDropdownBookmarkAlert-gjKEYt jsfpOb" data-ttid="BookmarkAlertDktop" role="tooltip"><div aria-hidn="te" role="prentatn" class="AlertArrow-daOgye iyDCNz alert-arrow"></div><div aria-hidn="te" role="prentatn" class="AlertInWrapper-iHNVmf ctTYj"><svg class="in in-bookmark in-bookmark--activated" width="24" height="24" viewBox="-0.5 -9 10 32" fill="none" xmlns="><tle>Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-checkmark" fill-le="evenodd" clip-le="evenodd" d="M0 0h9.588v14.345L4.794 11.46 0 14.345V0z" fill="#fff"></path><path class="in-bookmark--activated-checkmark-stroke" d="M2 6.5L3.364 8 7 4" stroke="#000000"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm gUcrnm liWIpE alert-msage"><span class="AlertDangeroBookmarkMsage-yzlJS jkHbqc"><p>To revist this article, vis My Profile, then <a href="/acunt/saved">View saved stori</a>.</p></span></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp bYQCYL button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div><a href="/th/iate?redirectURL=%2Fstory%2Fthreads-app-meta-brands%2F&source=VERSO_NAVIGATION" rel="nofollow" data-ttid="signIn" class="StandardNavigatnAcuntLabel-pyqL dtjrRc">Sign In</a></div><nav aria-label="Utily" class="NavigatnWrapper-bFftAs fKSZRK StandardNavigatnNavUtilyLks-bnFfCi ixxmNg" data-ttid="navigatn"><ul class="NavigatnListWrapper-gWXLVS eMPBBw navigatn__list" data-ttid="navigatn__list"></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span><div class="StandardNavigatnConsumerMarketgUnWrapper-iemhjj dZqPLK"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-dialog" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-dialog"></div><div class="journey-un"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-cta" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-cta"></div><div class="journey-un"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-rollover" role="prentatn"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-rollover"></div><div class="journey-un"></div></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-gift" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-gift"></div><div class="journey-un"></div></div></div><a href="/search/" aria-label="Search" class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp cTysQH button button--utily StandardNavigatnSearchButton-bhoYY hhlygD" data-event-click="{"element":"Button","outgogURL":"/search/"}" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN bBWXSg button__label">Search</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-search" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns=" data-ttid="inSearch"><tle>Search</tle><path d="M14.5 10a4.5 4.5 0 1 0 0 9 4.5 4.5 0 0 0 0-9zm5.249 8.335l4.458 4.458-1.414 1.414-4.458-4.458a6.5 6.5 0 1 1 1.414-1.414z" fill-le="nonzero"></path></svg></div></a></hear><div aria-hidn="te" class="StandardNavigatnPrimaryLks-hsfnqT eaOiYu"><ul><li><a aria-hidn="te" tabx="-1" href="/tegory/backchannel/">Backchannel</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/bs/">Bs</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/culture/">Culture</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/gear/">Gear</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/ias/">Ias</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/science/">Science</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/secury/">Secury</a></li></ul></div><div aria-hidn="te" class="StandardNavigatnSendaryLks-UJYFF giBLkc"><ul><li><a aria-hidn="te" tabx="-1" href="/podsts/">Podsts</a></li><li><a aria-hidn="te" tabx="-1" href="/vio/">Vio</a></li><li><a aria-hidn="te" tabx="-1" href=">Artificial Intelligence</a></li><li><a aria-hidn="te" tabx="-1" href=">Climate</a></li><li><a aria-hidn="te" tabx="-1" href=">Gam</a></li><li><a aria-hidn="te" tabx="-1" href=">Newsletters</a></li><li><a aria-hidn="te" tabx="-1" href=">Magaze</a></li><li><a aria-hidn="te" tabx="-1" href=">Events</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/wiredsir/">Wired Insir</a></li><li><a aria-hidn="te" tabx="-1" href=">Jobs</a></li><li><a aria-hidn="te" tabx="-1" href=">Coupons</a></li></ul></div></div><div class="PersistentBottomWrapper-eddooY bIieWF persistent-bottom" data-journey-hook="persistent-bottom"><asi class="PaywallBarWrapper-hbEokK gbKhBH paywall-bar"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut paywall-bar__nsumer-marketg-un nsumer-marketg-un nsumer-marketg-un--paywall-bar-ll-to-actn" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-bar-ll-to-actn"></div><div class="journey-un"></div></div></asi></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><div class="StickyHeroAdWrapper-eNLJUc gStsdY ad-stickyhero ad-stickyhero--standard ad-stickyhero-enable-mobile should-hold-space"><div class="AdWrapper-dQtivb fZrssQ ad ad--hero"><div class="ad__slot ad__slot--hero" data-no-id="5nbosm"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-hero" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs hBAptx ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp beyFWC"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT btuQxh"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl byl--led-wh-bg ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hAfVoD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cVPPwi byle__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kZoQA-D ecbzIP BDKtv byle__name-lk button" href="/thor/amanda-hoover">Amanda Hoover</a></span></span></p></div><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gmxdsS bric ContentHearRubricContaer-eTudtt edKnIL"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/tegory/bs"><span class="RubricName-fVtemz cLxcNi">Bs</span></a></div><time data-ttid="ContentHearPublishDate" dateTime="2023-07-19T07:00:00-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearTleBlockPublishDate-hYmSqb iUEiRd kwGwWM cXawal">Jul 19, 2023 7:00 AM</time></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd ezNyYX kctZMs">Threads Is the New Cool Hangout—for Brands</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ dHmGIY">Wh big nam like Wendy’s and Netflix, brand-on-brand chatter is shapg Meta’s new social media app. That uld leave ltle room for people.</div></div></div><div class="ContentHearLeadAsset-hGbumP cAlrhp lead-asset ContentHearLeadAssetWrapper-hfXHEc bjtV lead-asset--width-small" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb cZenhb"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz kQMzrw"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb cZenhb rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Large blue yarn balls wh one small red yarn ball" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE kJoQGV ptn ContentHearLeadAssetCaptn-hPWmSN cZMGrQ"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iggRJP fNaHcW ptn__cred">Photograph: David Malan/Getty Imag</span></div></div></figure><div data-ttid="ContentHearLeadRailAnchor" class="ContentHearLeadRailAnchor-jYVcDc djtEof"></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh bnoUoi viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU hqsiKz bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh gEnp viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU cyZIvv bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><span class="lead--text-llout">When prebtic soda</span> brand Olipop joed Threads, didn’t post about the flavors or s claimed nutrnal benefs. “Can u guys pls engage wh this thread so my boss tells me he’s proud of me,” Olipop wrote an early <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">post</a>. “I’m proud of you Oli,” TGI Fridays posted back. “Thanks dad <3,” Olipop <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">said</a>.</p><p class="paywall">This is the “sual, nversatnal, and unfiltered” approach Olipop’s social media team is g on Threads, says Sara Crane, a ntent strategist at Olipop. The soda pany is ttg Meta’s new platform by postg about “relevant cultural moments” rather than directly advertisg. In dog so, ’s tryg to strike a chord wh the lns of people who have joed Threads sce lnched on July 5. And Crane believ ’s workg: Olipop now has 20,000 followers on Threads. Like wh other social work buts, “every social media manager is scramblg,” Crane says. “As time go on, brands that are gog to see long-term succs are gog to read the room, and speak the Threads language.”</p><p class="paywall">And on <a href=">Threads</a>, the language is iendly, trendy ter slang—wh a si of self-promotn and brand-on-brand chatter. It’s a tone that clash wh the snark and cynicism that ma Twter fun—but ’s also a relief om some of the toxicy and hate speech on the bird app that left people, and advertisers, jad.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">One of the weirst thgs about Threads is that ’s beg built backward. Most social works grow anilly; people fd them and build muni, then the brands arrive. But Threads lnched wh many brands and fluencers at the ready. That’s given Threads a strange vibe. When people signed up, they were greeted by a feed populated by Netflix, Spotify, and other big nam. The brands have gotten off to a good start—<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Webse Pla,</a> a web velopment pany, looked at 30 brand acunts on Threads and Twter and found most were gettg more engagement on Threads, even though they had fewer followers there.</p><p class="paywall">The procsn of brands on Threads isn’t beg driven by an eagerns to fd a solid Twter alternative, but rather a sh to follow nsumer eyeballs. “I don’t see so much as brands are lookg for a microbloggg platform, but if their dience is, they want to be there too,” says Jen Jon, chief marketg officer for Commercetools, a digal merce platform.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">Threads’ early days clud a lot of brands, celebri, and fluencers dog mic checks. And as brands experiment, there have been some odd teractns. Pizza Hut <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">posted and leted</a> a Thread that ntaed a nfg and sexual meme about pizza cst. Pizza Hut did not rpond to a requt for ment.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="5c9mxf"></div></div><p class="paywall">Brands have tted the service wh quippy jok and mem. But there are tired posts, like “i am a cnamon roll,” om <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Cnabon</a>. Cmbl Cooki, which has 263,000 followers, <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">posted</a>, simply, “hey,” followed by hundreds of okie emojis. Wendy’s tried out mem and <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">poked fun at Twter</a>, rackg up 265,000 followers. All of this may be good and well for brands (Pizza Hut fx pas asi), but ’s not the kd of ntent that will keep people g back to the app.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="1v0uby"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-29"><div class="RecircMostPopularHeadg-iVzhzt jwAffc">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff bXEPxj summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="AI Is Buildg Highly Effective Antibodi That Humans Can’t Even Image" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Science</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">AI Is Buildg Highly Effective Antibodi That Humans Can’t Even Image</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Am Katwala</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff bXEPxj summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Hackers Rig Caso Card-Shufflg Mach for ‘Full Control’ Cheatg" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Secury</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Hackers Rig Caso Card-Shufflg Mach for ‘Full Control’ Cheatg</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Andy Greenberg</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff bXEPxj summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="A New Experiment Casts Doubt on the Leadg Theory of the Nucls" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Science</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">A New Experiment Casts Doubt on the Leadg Theory of the Nucls</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Katie McCormick</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff bXEPxj summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Grim on Livg Forever, Dyg on Mars, and Givg Elon Mk Ias for His Bt (Worst) Tweets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Backchannel</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Grim on Livg Forever, Dyg on Mars, and Givg Elon Mk Ias for His Bt (Worst) Tweets</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Steven Levy</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="dz9c1r"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="3ps9zj"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Among the luge of brands, people are still tryg to fd their place and tone on Threads. But whout a sophistited search tool, hashtags, or chronologil feed, ’s hard for Threads to fulfill s <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">goal</a> and bee a place for “real-time updat and public nversatns,” although updat are expected.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">Threads don’t have ads jt yet, but uld time bee an appealg place for advertisg dollars. Instagram has a iendlier reputatn for brands than Twter, which has lost 50 percent of s ad revenue, acrdg to Twter owner <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Elon Mk</a>. Wh advertisers and regular people fed up wh hate speech and tech glch on Twter, Threads is a strong posn to ga both. But while s choice to <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">not ph polics and news</a> uld appeal to brands, may lose the tert of people. And whout people, a brand-iendly Threads won’t appeal to advertisers.</p><p class="paywall">For fluencers, Threads is another place to engage wh followers—but like brands, they’re ttg out the bt ways to do so. YouTube star Mr. Beast already has 5 ln followers on Threads, and <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">said</a> he would give away a Tla to a random follower. Many have seen a portn of their dience already port over to Threads om Instagram. “Now ’s a matter of figurg out how to engage wh them so that they keep g back,” says Krishna Subramanian, founr and CEO of fluencer marketg platform Captiv8. Threads may rely ls on visual ntent, which uld shift how fluencers post or who be a top followed acunt there. “We’ll jt have to see the type of ntent that gets created out here.”</p><p class="paywall">But some of the ial hype has already dissipated. Acrdg to <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">SiarWeb</a>, an analytics firm, Threads’ traffic peaked on July 7 on Androids, and has slowed sce. The average time spent on the app has also cled, SiarWeb found. A week after the app’s but, Instagram head Adam Mosseri <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">said</a> “growth, retentn, and engagement are all way ahead of where I expected to be at this pot,” and that the foc was “not engagement, which has been amazg, but gettg past the ial peak.” Threads still holds the top spot for social works on the Apple App Store, and is send place for social on Google Play.</p><p class="paywall">As the dt around s lnch settl, Threads fac a difficult few months. If too much attentn alc around brands, fluencers, and celebri, risks beg a big broadst channel stead of a nversatnal space, like Disrd or Mastodon. Part of the appeal of nnectg Threads to Instagram was for people to easily fd their iends and fay there. But for now, brands and fluencers are baskg early succs. If their voic ntue to be the loust, they may also help fe what Threads be.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="0g8p1"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="LkStackWrapper-NFLYw kgtXXB lkstack" data-ttid="LkStack"><div class="SectnTleRoot-dBGvdq gTJLNK LkStackHear-lKjbE iOcwFt lk-stack--headg" data-ttid="SectnTle"><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet bVCFRm iBSm QVDXy">Get More From WIRED</h2></div><div class="LkStackContent-jyKicS jWvbJs"><ul class="LkStackList-gGcjdZ dnMwpz"><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p>? Get the bt stori om <a href=" target="_blank">WIRED’s inic archive</a> your box</p></div></li><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p>? Our new <a href=">podst</a> wants you to <a href="><em>Have a Nice Future</em></a></p></div></li><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p><a href=">Grim on livg forever</a>, dyg on Mars, and givg Elon Mk ias for his bt (worst) tweets</p></div></li><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p>The all-Amerin myth of <a href=">the TikTok spy</a></p></div></li><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p><a href=">Extreme heat</a> threatens the health of unborn babi</p></div></li><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p><a href=">The AI doomsday bible</a> is a book about the atomic bomb</p></div></li><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p><a href=">The bt dorm gear</a> for headg back to llege</p></div></li><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p>? See if you take a she to our picks for the bt <a href=" target="_blank">sunglass</a> and <a href=" target="_blank">sun protectn</a></p></div></li></ul></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="ContributorsWrapper-eNpWFu erLKRC ntributors" data-ttid="Contributors"><div class="ContributorBWrapper-bnVHbt gMon"><div class="ContributorBAvatar-bIGTqf hUHmcH"><a href="/thor/amanda-hoover"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w" siz="100vw"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></a></div><div class="ContributorBContent-ubQdr jZTSSi"><div class="ContributorBHear-ledood XOIEx"></div><div class="ContributorBB-fBolsO kzXQIh"><a href="/thor/amanda-hoover">Amanda Hoover</a> is a general assignment staff wrer at WIRED. She prevly wrote tech featur for Morng Brew and vered New Jersey state ernment for <em>The Star-Ledger</em>. She was born Philalphia, liv New York, and is a graduate of Northeastern Universy.</div><div class="ContributorBFooter-brqDlv ezUmSv"><span class="ContributorBTle-kCBbCe jIgmsC">Staff Wrer</span><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Follow Amanda Hoover on Twter" class="external-lk SocialInExternalLk-huuzOU cLGRzS social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-twter" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Twter</tle><path d="M13.032 22.003C19.07 22.003 22.372 17.001 22.372 12.663C22.3719 12.5216 22.3686 12.3803 22.362 12.239C23.0045 11.7744 23.5592 11.1991 24 10.54C23.401 10.8056 22.7656 10.9799 22.115 11.057C22.8003 10.6467 23.3132 10.0013 23.558 9.24103C22.9138 9.62343 22.209 9.89297 21.474 10.038C20.9799 9.50946 20.325 9.15892 19.6112 9.04091C18.8973 8.9229 18.1644 9.04403 17.5265 9.38545C16.8886 9.72688 16.3813 10.2695 16.0836 10.9289C15.7858 11.5884 15.7142 12.3277 15.88 13.032C14.5746 12.9664 13.2976 12.6269 12.132 12.0356C10.9663 11.4444 9.93808 10.6145 9.114 9.60003C8.69297 10.3223 8.56366 11.1782 8.7525 11.9926C8.94134 12.8071 9.43407 13.5187 10.13 13.982C9.60866 13.9664 9.0987 13.8258 8.643 13.572V13.614C8.64319 14.3718 8.90547 15.1063 9.38536 15.6928C9.86525 16.2793 10.5332 16.6818 11.276 16.832C10.7924 16.9633 10.2852 16.9825 9.793 16.888C10.0027 17.5404 10.411 18.1109 10.961 18.5197C11.5109 18.9286 12.1749 19.1552 12.86 19.168C11.6971 20.0805 10.2611 20.5754 8.783 20.573C8.518 20.573 8.257 20.558 8 20.528C9.5011 21.4921 11.248 22.0038 13.032 22.002" fill="black"></path></svg></div></a></li></ul></div></div></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx ctyZyK ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd eCzwvr kQQRmu">Topics</span><a href="/tag/social-media/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">Social Media</span></a><a href="/tag/stagram/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">Instagram</span></a><a href="/tag/twter/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">twter</span></a><a href="/tag/advertisg/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">Advertisg</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ntent-bottom-anchor"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-footer"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="recirc-list-wrapper viewport-monor-anchor"><div class="RowWrapper-UmqTg HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SummaryCollectnGridComponent-ktyEog bdTTVU summary-llectn-grid RecircListDefltOverlaySummaryCollectnGrid-AHJhY bEaXiL recirc-list__ems summary-llectn-grid--four-lumns summary-llectn-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iNarkX SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa iBSm jttyjJ">More om WIRED</hear></div><div class="SummaryCollectnGridItems-DZShR gGnCEZ hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff hmmRSZ summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Grim Wants to Be Ls Famo (and Replaced by AI)" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Grim Wants to Be Ls Famo (and Replaced by AI)</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg"><em>C</em>, better known as Grim, talks wh on <em>Have a Nice Future</em> about everythg om AI-generated mic and art to tn and polics—and about the ia of “tradnal masculy.”</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Gion Lichfield</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hmmRSZ summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Doctors on Bik Prevented a Humanarian Catastrophe Ukrae" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Doctors on Bik Prevented a Humanarian Catastrophe Ukrae</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">When Rsia vad Ukrae, people livg wh HIV faced losg accs to lifavg treatment. Volunteers took enormo risks to keep the suppli movg.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Johanna Chisholm</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hmmRSZ summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The Dark Secrets Buried at Red Cloud Boardg School" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Dark Secrets Buried at Red Cloud Boardg School</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">How much tth and healg n forensic tech really brg? On the s of Native Amerin tragedi, Marsha Small has ma her life’s missn to fd out.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Rowan Moore Gerety</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm dTFXCW ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="ojxgij"></div></div><div class="SummaryItemWrapper-iwvBff hmmRSZ summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Armed Guards and Shootgs Plague Airbnb’s Party Ban" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Armed Guards and Shootgs Plague Airbnb’s Party Ban</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">People are still g short-term rentals to throw unly parti—some of them adly. Lol muni are tryg to fight back.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Amanda Hoover</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hmmRSZ summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-5" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Celsi Founr Alex Mashsky’s Arrt Won’t Fix Crypto" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-5" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Celsi Founr Alex Mashsky’s Arrt Won’t Fix Crypto</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Alex Mashsky, the former CEO of llapsed crypto lenr Celsi, fac seven d charg. But while his arrt is thartic for credors, the dtry is still prone to dangero hero worship.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Joel Khalili</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hmmRSZ summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-6" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="6 Threads App Settgs Worth Tryg Out" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-6" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">6 Threads App Settgs Worth Tryg Out</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">From mutg acunts to schlg break remrs, here’s how to get the most out of Meta’s recent social media app.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Reece Rogers</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hmmRSZ summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-7" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The EU Urg the US to Jo the Fight to Regulate AI" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-7" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The EU Urg the US to Jo the Fight to Regulate AI</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">On his way to meetg US officials, the EU’s jtice chief, Didier Reynrs, tells WIRED the US mt liver on talk of tighter regulatn on tech: “Enforcement is of the sence.”</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Parh Dave</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hmmRSZ summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-8" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Instagram Posts About a 17th-Century Kg Are Gettg People Arrted" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-8" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Instagram Posts About a 17th-Century Kg Are Gettg People Arrted</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Right-wg groups India are policg social media and reportg mori for allegedly offendg their relign.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Parth M.N.</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="9yy889"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY kSNjIA se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="WIRED" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/wired/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa isidEN"><div class="SeFooterAboutText-XXKBX blTbmF">WIRED is where tomorrow is realized. It is the sential source of rmatn and ias that make sense of a world nstant transformatn. The WIRED nversatn illumat how technology is changg every aspect of our liv—om culture to bs, science to sign. The breakthroughs and novatns that we unver lead to new ways of thkg, new nnectns, and new dtri.</div></div><div class="SocialInsWrapper-hKMEXV hwdgCG social-ins social-ins--footer SeFooterSocialIns-cLAKVY pJQob"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA gBoIvv social-ins__list"><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--facebook social-ins__list-em--footer"><a aria-label="Follow on Facebook" class="external-lk SocialInExternalLk-huuzOU vUgCi social-ins__lk social-ins__lk--facebook" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-facebook" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Facebook

hangout gay

▷Give One Click and Fd gay hang outs near me quickly

Contents:

GAY HANGOUTS NEAR ME

From a bumpg bar Bloomgton, Indiana to gay days and nights the Florida's theme park pal, wele to the Uned Stat of queer Ameri. * hangout gay *

The olst gay bar town, The Srp is one of Charlotte’s bt and most nsistently by night clubs, terg to a hugely diverse crowd age, race, and genr exprsn.

GAY HANG OUTS NEAR ME

▷Give One Click and Fd gay hangouts near me quickly * hangout gay *

MoonGays. I know that Hartford is fairly LGBTQ+ iendly, but I’m unfaiar about what actual hangouts there are - gay bars, drag shows, plac that queer people jt happen to equent..

GAYT PLAC IN MICHIGAN FOR 2020

Gay old tim (and by gay we mean good) abound Birmgham. So where’s a gay to go to fd large numbers of other LGBTQIA-intified folk?

In tth, gay roo is a natnwi phenomenon, but Arizona is as good a place as any to squeeze to your tightt pair of Levi jeans and give the Cowboy liftyle a try. The 34th Annual Arizona Gay Roo happens Phoenix Febary; the World Gay Roo Fals happen October Sttsdale; and then there’s queer untry wtern bars Phoenix cludg Charlie’s, the Cash Nightclub and Lounge, and Lat-flavored nightclub Karamba (which hosts ocsnal wboy nights).

A small mounta town the middle of the Ozarks that is guard over by a statue of Christ mak for an unlikely gay mec, but Eureka Sprgs is no ordary hamlet. A hangout for hippi, homos and honeymooners (check out the abundance of hotel spa su), this pretty Victorian town boasts LGBTQIA-owned bars, eateri, shops and even a gay rort.

*BEAR-MAGAZINE.COM* HANGOUT GAY

Gay Hang Outs Near Me .

TOP