Ray-Ban's 'Never Hi' Campaign Featur Gay Male Couple For First Time | Actipedia

Contents:

• RAY-BAN CELEBRAT 75 YEARS WH FIRST GAY MALE COUPLE IN THEIR 'NEVER HI' CAMPAIGN
• "NEVER HI" RAY BAN URG WH GAY AD

RAY-BAN CELEBRAT 75 YEARS WH FIRST GAY MALE COUPLE IN THEIR 'NEVER HI' CAMPAIGN

Eyewear style in Ray-Ban is beg praised throughout the lbian, gay, bisexual and transgenr (LGBT) blogosphere for a new advertisement that's both gay-clive and trendy to boot. Released as part of their "Never Hi" mpaign nnectn wh the pany's 75th anniversary, the new ad featur two sharply-drsed gay men out for a romantic stroll on a by siwalk. In fact, took until 1994 for a gay uple to show up a T.

1994: Ikea Creat First-Ever Commercial Featurg a Gay Couple.

"NEVER HI" RAY BAN URG WH GAY AD

Ikea’s “Dg Room Table” mercial was the first natnal TV ad to portray a gay uple. A ago, was risky for a fancial stutn to make a statement g out support of gay upl, but Washgton Mutual did anyway wh s simple, but very clear prt ad thankg the gay muny for lettg be a part of . Maybe didn’t show two gay men together, but the nam at the top of the check ma the circumstanc perfectly clear.

” But wasn’t until 2012 that beme gay clive wh a prt ad that featured two sharply drsed men, walkg down a by street, holdg hands. It was the first-ever gay Ray-Ban ad and the msage was clear: the most fashnable thg you n be is yourself. One of the most inic moments the mpaign was a poster of two gay bsmen holdg hands as they walked down a by cy street.

The scene appears to be set around the 1950s, durg a time when homosexualy was still nsired a mental illns. The photo of the gay uple spired pri, while the photo of the girls the ra sparked a thrill. A pany that promot gay equaly or foc on the LGBT muny n e unr fire, as evinced by cricism J.