New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

Contents:

• HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• GAY MARKETG ASSOCIATN NAM OUTBURO AS 2020 BS OF THE YEAR FOR LGBTQ CORPORATE EQUALY
• 'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY
• GAY MARKETG OUT NOW TIMELE
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE

6 FollowersConnect wh gay marketg profsnals to exchange sights on marketg news, trends, and bt practic. It’s June: The Northern Hemisphere is warmg up, people are creasgly startg to take vatns, and—bt of all—’s global Lbian, Gay, Bisexual, Transgenr, Queer, Intersex, Asexual, and more (LGBTQIA+) Pri Month! While my lived experience as a gay man is unique, this yearly celebratn has been formative to my inty and the inti of many others.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

As a gay nsumer, I personally crge when I see rabows as the fol pot of ads that have been signed for me; I perceive the ads to be cliché and borrle offensive. If you pict your advertisements a gay uple dog normal activi like travelg, you’ll get my attentn bee I n nnect thentilly wh what’s beg picted. It was extremely difficult growg up gay, and I’d be lyg if I said isn’t still difficult sometim as a 30-somethg-year-old.

Lbian, gay, bisexual, transgenr and queer populatn is projected $917 billn (Huffgton Post: Weck Communutns 2015 Study). Packaged Facts Report: The Gay and Lbian Market the U. And throughout June, there were Barbie floats gay pri paras across the untry.

GAY MARKETG ASSOCIATN NAM OUTBURO AS 2020 BS OF THE YEAR FOR LGBTQ CORPORATE EQUALY

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.

The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson. He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg .

'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY

He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. Certify your bs as an LGBT-owned Bs Enterprise (LGBTBE), through the Natnal Gay and Lbian Chamber of Commerce (), at no addnal st.

GAY MARKETG OUT NOW TIMELE

On December 30, 2019, the Gay Marketg Associatn award OutBuro the 2020 Bs of the Year for LGBTQ Corporate Equaly. Gay Marketg Associatn proudly awards the GMA 2020 Bs of the Year Award: LGBTQ Corporate Equaly to OutBüro! Why this matters to : LGBTQ workplace equaly is pecially important for the founr of Gay Marketg Associatn, Will Senn, who was prevly termated for g out as gay at work and created a group he always wanted wh Gay Marketg Associatn.

I am so grateful that the muny, cludg the Gay Marketg Associatn, is startg to take notice. Lbian and gay nsumers are a discerng group and 66% rema loyal to gay-iendly brands even when other pani offer lower pric.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

Lbian, gay and bisexual nsumers are a lucrative mographic, timated to be worth around £70-£81 Billn Bra and an timated $700 Billn the USA. We put the excement back programmatic, SEO, PPC and social media servic help bs target gay and lbian dividuals effectively.

We uld help posn your brand promently the gay muny. We liver rults – sal, leads, clicks, visors and a long-lastg imprsn of the brands we work gay marketg mpaigns have helped mastream brands, chari and ernment anisatns reach new dienc and engage wh this mographic. The homogeney the broar marketg dtry don’t reflect the real world.

Formerly known as the Gay, Lbian & Straight Edutn Network, GLSEN is an tn anizatn primarily centered around preventg bullyg schools for LGBTQIA+ stunts. The Gay & Lbian Alliance Agast Defamatn is an anizatn dited to LGBTQIA+ reprentatn media. The Internatnal Lbian, Gay, Bisexual, Trans and Intersex Associatn is a global anizatn that works wh ternatnal polici and mpaigns for LGBTQIA+ rights worldwi.

Did the pany want to make advertisements for gay ctomers? A Democratic print had jt passed “Don’t Ask, Don’t Tell”, and after IKEA aired one of the first major ad mpaigns pictg a gay uple, someone had lled a bomb threat on an IKEA store.