“We are fightg for the gay muny, and we are fightg and fightg hard,” Donald Tmp told a Log Cab Republins gala.
Contents:
LEGO’S MASSIVE FAIL AT CELEBRATG GAY PRI
The promise and perils of marketg to the gay muny | Bs * lego gay marriage *
Bs | When to md your bsThe promise and perils of marketg to the gay muny“IT IS A brandg msage that fs to the moral nfn of our time, ” thunred Albert Mohler, the high-profile print of the Southern Baptist Theologil Semary Louisville, Kentucky, one of his daily podsts at the end of May. Christian evangelil lears and punds at Fox News, a nservative ble work, are up arms about the ternatnal lnch on June 1st, the first day of Pri month, of LEGO’s lbian, gay, bisexual, transgenr, queer, tersex, asexual and anyone who is not clud ( LGBTQIA+) set. Marketg gay-themed products n be a boon for nsumer-goods pani—or a huiatg embarrassment.
In the early 1980s Swen’s Absolut vodka was one of the first nsumer brands to go after the gay nsumer (nsired a trendsetter) by advertisg LGBTQ media outlets, sponsorg events such as the Pri para and donatg to chari. ) In the past the pany ma a few subtle nods to gays, such as a ltle rabow flag a mol of Trafalgar Square and a bri and groom sold separately. He hop will start many nversatns he wish he uld have had when growg up as a gay man Bra the Johnson, chief executive of Out Now, a nsultancy advisg pani on the velopment of LGBTQ marketg strategi, says his ial reactn to the toy’s lnch was dismissive.
GAY MARRIAGE
* lego gay marriage *
He thought LEGO was jt another firm keen to make a quick buck at the start of Pri Month; the global spendg power of gay nsumers is around $3. The lnch 2019 of a LGBTQ sandwich (lettuce, guamole, ban and tomato) by Marks & Spencer, a Brish retailer, provoked a backlash among gays enraged about beg equated wh a sarnie.
This year Monlez, a packaged-food behemoth, had to fend a Brish advertisg mpaign for s Cadbury Creme Egg which a male gay uple pass a cholate egg om mouth to is aware of the need to tread refully wh cultural sensivi and relig ctoms.
The new set will not be sold Indonia, Kuwa, Malaysia, Qatar, Sdi Arabia and the Uned Arab Emirat, where displayg a sexual inty other than straight n be unsafe (though the firm may lnch Rsia next month, spe wispread homophobia there). And the only way ers n have any sensible fun wh this new “Everyone is Awome” gay pri set is by physilly monstratg the unspeakable power and creativy found the bary of male and female teractn and operatn. Homosexualy and the illn of the non-bary are simply not staable bee they are cul--sacs.