The promise and perils of marketg to the gay muny | Bs
Contents:
LEGO’S MASSIVE FAIL AT CELEBRATG GAY PRI
* lego gay marriage *
Bs | When to md your bsThe promise and perils of marketg to the gay muny“IT IS A brandg msage that fs to the moral nfn of our time, ” thunred Albert Mohler, the high-profile print of the Southern Baptist Theologil Semary Louisville, Kentucky, one of his daily podsts at the end of May. Christian evangelil lears and punds at Fox News, a nservative ble work, are up arms about the ternatnal lnch on June 1st, the first day of Pri month, of LEGO’s lbian, gay, bisexual, transgenr, queer, tersex, asexual and anyone who is not clud ( LGBTQIA+) set.
Marketg gay-themed products n be a boon for nsumer-goods pani—or a huiatg embarrassment. In the early 1980s Swen’s Absolut vodka was one of the first nsumer brands to go after the gay nsumer (nsired a trendsetter) by advertisg LGBTQ media outlets, sponsorg events such as the Pri para and donatg to chari.
) In the past the pany ma a few subtle nods to gays, such as a ltle rabow flag a mol of Trafalgar Square and a bri and groom sold separately.
GAY MARRIAGE
“We are fightg for the gay muny, and we are fightg and fightg hard,” Donald Tmp told a Log Cab Republins gala. * lego gay marriage *
He hop will start many nversatns he wish he uld have had when growg up as a gay man Bra the Johnson, chief executive of Out Now, a nsultancy advisg pani on the velopment of LGBTQ marketg strategi, says his ial reactn to the toy’s lnch was dismissive. He thought LEGO was jt another firm keen to make a quick buck at the start of Pri Month; the global spendg power of gay nsumers is around $3.