Match Group buts Archer, a new face-first gay datg app for men | TechCnch

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EXECUTIVE GAY & LBIAN MATCHMAKG FIRM

The premier private, offle, and personal matchmakg service signed exclively for sgle gay and lbian profsnals lookg for long-term relatnships. * gay matchmaking company *

Bpoke Matchmakg works exclively wh exceptnal gay men and lbians who are ser about meetg the right person and who are ready to beg a lovg relatnship. Our firm brgs tradnal matchmakg to the 21st century, bg a personalized approach wh an exclive work of eligible gay and lbian sgl. We reprent the most discerng gay men and lbians who are emotnally available, fancially secure and who strive for excellence.

MATCHMAKING FOR affluent GAY MEN. THERE’S MAGIC IN THIS MOMENT — YOU’RE ABOUT TO MEET YOUR PERFECT GAY MATCH. There are extremely limed optns for succsful gay men lookg for help wh their love liv.

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Bpoke Matchmakg is a gay matchmakg service that works exclively wh gay men & women who are ser about fdg a lovg, long-term relatnship. * gay matchmaking company *

And that is why Lastg Connectns is pleased to offer a personalized, luxury service for gay sgl natnwi. We unrstand how hard is to fd someone wh siar valu the gay muny and this is why we have created an extensive work of gay men who want jt that! Our matchmakers have extensive experience workg wh Gay men.

We unrstand the obstacl Gay men face fdg a monogamo relatnship. Onle datg behemoth Match Group is troducg a new gay datg app, jt time for Pri. The pany, which owns the ln’s share of the global datg market, is lnchg Archer, a “social-first” datg experience for gay, bi and queer men.

MATCH GROUP BUTS ARCHER, A NEW FACE-FIRST GAY DATG APP FOR MEN

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While ’s sort of surprisg that Match Group — which owns everythg om OkCupid and Tr to BLK and Plenty of Fish — took this long to add a gay-specific app to s massive portfol, Archer do offer a few twists. Unlike gay hookup apps like Grdr, Scff and their ilk, Archer aims to be datg app necsi (msagg, the grid, etc.

The lack of torsos and relative arth of dicks certaly sets a different tone om what gay men have mostly e to expect hookup apps, but Archer is makg a bet that s relatively (and lerally) buttoned-up approach will st a wir . Detractors of yet another app om Big Datg might cricize the cisns for sanizg the gay datg experience. That cricism is probably fair pendg on what you’re lookg for, but Archer do seem to be signed wh the unique needs of gay, bi and queer men md.

) That volved surveyg, terviewg and product ttg wh more than 1, 000 men om the muny ’s lookg to serve — somethg you’d certaly hope a slick new gay datg app hopg to build goodwill wh a margalized muny would do, of urse. “I know so many people who are monogamo relatnships, but have download gay datg apps when movg to New York for the first time to fd their chosen fay the area. Archer is bettg that gay men might want to hook up, fd love, build muny and nnect around shared terts a one-stop shop of an app.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney. * gay matchmaking company *

One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney.

Twelve ns of Gay Water n be purchased onle for a total of $36. The pany also sells “Gay Water” tumblers and tcker hats.

When you really thk about, how many products n you thk about that have ‘gay’ the tle? “gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

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” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. Gay Matchmakg Club Company Profile | Management and Employe List. In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

WISNS MIDDLE SCHOOL FEATUR 'THIS BOOK IS GAY' LIBRARY, STIRRG ONLE OUTRAGE

In a sea of nned cktails, Gay Water wants to stand out. * gay matchmaking company *

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.

GAY MATCHMAKG

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

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