In a sea of nned cktails, Gay Water wants to stand out.
Contents:
- EXECUTIVE GAY & LBIAN MATCHMAKG FIRM
- MATCHMAKING FOR AFFLUENT GAY MEN
- MATCH GROUP BUTS ARCHER, A NEW FACE-FIRST GAY DATG APP FOR MEN
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- WISNS MIDDLE SCHOOL FEATUR 'THIS BOOK IS GAY' LIBRARY, STIRRG ONLE OUTRAGE
- GAY MATCHMAKG
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Onle datg behemoth Match Group is troducg a new gay datg app, jt time for Pri.
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The pany, which owns the ln’s share of the global datg market, is lnchg Archer, a “social-first” datg experience for gay, bi and queer men.
While ’s sort of surprisg that Match Group — which owns everythg om OkCupid and Tr to BLK and Plenty of Fish — took this long to add a gay-specific app to s massive portfol, Archer do offer a few twists. Unlike gay hookup apps like Grdr, Scff and their ilk, Archer aims to be datg app necsi (msagg, the grid, etc.
The lack of torsos and relative arth of dicks certaly sets a different tone om what gay men have mostly e to expect hookup apps, but Archer is makg a bet that s relatively (and lerally) buttoned-up approach will st a wir .
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney. * gay matchmaking company *
Detractors of yet another app om Big Datg might cricize the cisns for sanizg the gay datg experience.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
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That cricism is probably fair pendg on what you’re lookg for, but Archer do seem to be signed wh the unique needs of gay, bi and queer men md. ) That volved surveyg, terviewg and product ttg wh more than 1, 000 men om the muny ’s lookg to serve — somethg you’d certaly hope a slick new gay datg app hopg to build goodwill wh a margalized muny would do, of urse.
“I know so many people who are monogamo relatnships, but have download gay datg apps when movg to New York for the first time to fd their chosen fay the area.
WISNS MIDDLE SCHOOL FEATUR 'THIS BOOK IS GAY' LIBRARY, STIRRG ONLE OUTRAGE
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Archer is bettg that gay men might want to hook up, fd love, build muny and nnect around shared terts a one-stop shop of an app.
One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney. Twelve ns of Gay Water n be purchased onle for a total of $36. The pany also sells “Gay Water” tumblers and tcker hats.
When you really thk about, how many products n you thk about that have ‘gay’ the tle? “gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home.
GAY MATCHMAKG
” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. Gay Matchmakg Club Company Profile | Management and Employe List. In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.