Advertisers’ Gay-Rights Choic | The New Yorker

Contents:

• THE 50 GAYT ADS EVER
• THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
• ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
• LEGIMACY OF ‘CTOMER’ SUPREME COURT GAY RIGHTS SE RAIS ETHIL AND LEGAL FLAGS
• GAY RIGHTS
• ADVERTISERS’ GAY-RIGHTS CHOIC

THE 50 GAYT ADS EVER

There’s no shock factor or mp stereotypg (which would have been easy for an terr sign pany) but jt an hont pictn of two guys buyg a recent wave of gay upl adverts, pecially the US, n be traced back to this Ikea spot.

Ano: Bold is Betiful (2015)The Ano ad sparked a bate on equaly a untry where homosexualy remas illegal, the importance of this Indian ad nnot be overplayed (although s creative executn is qutnable).

THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED

Dpe the fact that an overwhelmg majory of Amerins support same-sex marriage, acrdg to Gallup — and rabow-studd advertisg is mon — marketg mpaigns featurg queer people are still provokg ’s look at how we arrived early years: 1970 to 1990Major rporatns’ earlit efforts to urt queer nsumers happened after the 1969 Stonewall uprisg and the first Pri march 1970, a major turng pot the visibily of LGBTQ+ people and the early years of the morn gay rights me the spirs. But s n was short-lived, as the ad was subjected to backlash, provokg lls for boytts and bomb threats agast Ikea sire to urt queer nsumers while avoidg public blowback led to a stra of advertisg known as “gay vague, ” g subtle elements that would register wh LGBTQ+ people while flyg over the heads of heterosexual dienc. The ads would often feature people of the same sex domtic ntexts whout specifyg the nature of their market rearch revealed that lbians ma up a pillar of Suba’s ctomer base, the Japane pany leaned to the “gay vague” approach.

ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL

One mid-1990s prt mpaign featured Subas wh license plat such as “XENALVR” (an alln to “Xena: Warrr Prcs, ” a show loved by some lbians) and “PTOWNIE” (a reference to Provcetown, Mass., a popular queer vatn spot) classic “gay vague” mercial om German tomaker Volkswagen buted durg the g-out episo of “Ellen” 1997. While queer viewers terpreted the men as a uple, straight viewers saw them as iends or Volkswagen didn’t tend for the ad to pict a gay uple, the pany’s rponse was unique bee “they said they didn’t md if people read that way, ” said Michael Wilke, a former Ad Age reporter and founr of AdRpect, a nonprof archive of queer reprentatn advertisg. “That was a real swch for advertisers, ” Wilke 1999, Print Bill Clton clared June as Gay and Lbian Pri Month, a gture that ultimately hered a new era queer rise of the rabow: 2000 to 2014The 2000s marked a turng pot cultural attus toward queer people.

LEGIMACY OF ‘CTOMER’ SUPREME COURT GAY RIGHTS SE RAIS ETHIL AND LEGAL FLAGS

In 2011, the “Don’t Ask, Don’t Tell” policy, which had banned gay and lbian service members om the armed forc, was this perd, more rporatns started rg about and terg to queer people their ranks and beyond.

” The ad was among the first to e “hband” rather than “boyiend” reference to a gay this era, pani were still ncerned about the risk vers reward of urtg queer nsumers, acrdg to Bob Weck, print of Weck Communitns and an LGBTQ+ marketg expert. ”In the lead-up to Pri this year, retailers such as Kohl’s, Walmart, Nike, PetSmart and the North Face have also received blowback om the far right for stockg ems that extol equal rights and acceptance for gay, lbian and transgenr people.

GAY RIGHTS

To draw a rrelatn to the prent day, another vodka brand, Stoli, 40 years later produced an ad honorg polician and gay rights activist Harvey Milk wh a specially themed bottle–and a robt ad mpaign to support the lnch. Wh the ntug taboo agast gay reprentatn and the backlash om queer-iendly ads the 1980s, brands ntued to shy away om the overt reprentatn of LGBTQ+ people most advertisements. Whether you are headg out for ftivi or planng to celebrate your own unique special way, there are a lot of brands that are ready to help you memorate year, loads of bety and fashn brands band together to create Pri-spired products that not only help you look good but also feel good as they support anizatns that empower and uplift LGBTQ year is no different, and lots of pani have ntued to share their Disney's exhilaratg Rabow Pri llectn to Reebok's "All Typ of Love" Pri llectn and mpaign, there is tly somethg for everyone to se, check out 27 phenomenal brands that will help you celebrate LrenSee how brands are celebratg and supportg gay pri and LGBTQ+ Lren has lnched a genr-ntral Polo Pri llectn for adults and children, cludg everythg om sweatshirts to polo percent of the purchase price om the sale of each polo shirt, and 25% of the purchase price om the sale of each graphic tee, sweatshirt, flag sweater, fanny pack, baseball p and socks will be given to Stonewall Communy Foundatn.

Addnally, the mpaign is spotlightg fluential members and alli of the LGBTQ FriedaSee how brands are celebratg and supportg gay pri and LGBTQ+ hairre brand has aligned wh GLSEN for Pri Month to boost awarens and make schools safe and clive for LGBTQ youth. Abercrombie & FchSee how brands are celebratg and supportg gay pri and LGBTQ+ wh The Trevor Project, Abercrombie & Fch has -signed a Pri llectn featurg 24 genr-clive ems siz addn to a yearlong round-up mpaign, Abercrombie & Fch will be makg an ial $200, 000 donatn to The Trevor Project and has donated over $2 ln sce 2010. RhoneSee how brands are celebratg and supportg gay pri and LGBTQ+ has lnched a stylish unisex Pri psule llectn cludg everythg om bright joggers to hoodi h whe, navy and rabow this new llectn, the brand is also makg a $10, 000 donatn om the sal to Mental Health Ameri to help the velopment of LGBTQ-foced rourc and JonSee how brands are celebratg and supportg gay pri and LGBTQ+ CBD-foced brand has lnched a Pri bundle that clus a sweatshirt and hemp-rived CBD gumdrops.

OlaySee how brands are celebratg and supportg gay pri and LGBTQ+ is lnchg a limed-edn Pri-spired versn of s bt-sellg Regenerist Micro-Sculptg Cream along wh two gift brand will also be supportg the LGBTQ muny wh a $75, 000 donatn to The Trevor Project. how brands are celebratg and supportg gay pri and LGBTQ+ wh the Pacific Pri Foundatn, UGG is celebratg the LGBTQ muny wh s fifth annual "Proud Prom" event that hosts lol LGBTQ and allied youth om Santa Barbara and the astal muni of California.

ADVERTISERS’ GAY-RIGHTS CHOIC

Color Outsi the L mpaign, which featur an exprsive llectn of over 130 mix-and-match further support lorful exprsn for all, Para is also donatg 2, 000 pairs of unrwear to var LGBTQ anizatns and has also clud an entirely queer st and crew their latt mpaign directed by Wt Dakota and styled by Becky Anrsson See how brands are celebratg and supportg gay pri and LGBTQ+ Anrsson has lnched a "Pri Rabow" psule llectn, which clus "Colorful Rabow Stripe, " "Loved, " "Peanuts Pri" and "Storytime Rabow"-themed matchg fay pajamas as well as drs, te, recycled swimwear, sweatsus and more for children and adults. Rabow Hydro-Stars pimple patch -- which are a permanent part of the brand's product proceeds om Rabow Hydro-Stars will be donated to the Black-Led Movement Fund and the Hetrick-Mart Instute for LGBTQ how brands are celebratg and supportg gay pri and LGBTQ+ 's latt.

The latt eratn featur the brand's bt-sellg Mimalist 40mm watch se, reimaged wh rabow flag-spired x and 10 vibrant brand has also mted to donatg 100% of proceeds om sal ma om the Pri watch se and straps to The Trevor Project -- wh a mimum donatn of $25, WilSee how brands are celebratg and supportg gay pri and LGBTQ+ muni. ReebokSee how brands are celebratg and supportg gay pri and LGBTQ+ muniReebok has released s "All Typ of Love" Pri footwear and apparel llectn signed by the footwear pany's LGBTQ employee muny, Colorful Sol, which partnered wh Inic Ballroom Hoe of Nja to pay homage to ballroom culture and what has brought to the LGBTQ muny as well as humany as a whole on a global brand is also donatg $75, 000 to the Sylvia Rivera Law Project, an anizatn workg to guarantee that all people are ee to self-terme their genr inty and exprsn, regardls of e or race and whout facg harassment, discrimatn or CosmeticsSee how brands are celebratg and supportg gay pri and LGBTQ+ muniSign up for our newsletters to get GMA livered to your box every morng! Vcent, anal sex is punishable by up to 10 years prison, while “gross cency” wh another person of the same sex is punishable by up to five years, acrdg to lonial-era laws that are mon the socially nservative Caribbean rarely voked, the rights group and a lol activist said the laws help legimize hostily and abe agast gay people.

”Human Rights Watch terviewed more than 20 members of the island’s LGBTQ muny who shared their stori but were not intified to protect them, notg that lol police are often openly discrimatory toward gay people who seek help. Several reported that their fai are homophobic and physilly and verbally abed them, g them to bee homels and promptg some to nsir also stggle to fd jobs amid a high unemployment rate and said they face discrimatn, cludg a 19-year-old gay man who said he has rorted to beggg: “Sometim I am so hungry. ”González wh Human Rights Watch noted that 2019, the ernment held a workshop for public employe on the importance of rpectg gay rights, a rare move for a nservative Caribbean natn.

Smh — who did not plan to start creatg weddg webs until her se was rolved — would first have to get a requt om a gay uple and refe, triggerg a possible plat agast her, the state argued. GLAAD and the nsumer products giant Procter & Gamble today announced the lnch of a new mpaign aimed at spirg greater cln and acceptance of lbians, gays, bisexuals and transgenr people through marketg and advertisg.

“Our hope through The Visibily Project is to help to create the sensivy and sensibily, not only the bs strategy, but behd the mera, ” add Brent Miller, P&G’s senr director of s Global LGBTQ+ Equaly Program, who is himself an out gay man.

Beme the first major advertiser nnected to the Olympic Gam to take a strong stand agast a Rsian law passed last June that mak illegal to “propagandize” on matters related to “nontradnal sexual relatns”—by discsg gay rights, for example— venu where mors might be prent. S., where most of the public supports gay ’s a notable group of pani that hasn’t spoken out agast the law: the ternatnal brands that are servg as top sponsors of the Olympics.

) Last Friday, forty human-rights anizatns issued a jot statement llg on sponsors to “act now to urge Rsia to halt the risg ti of discrimatn, harassment and threats agast lbian, gay, bisexual and transgenr (L. On Wednday, the ternatnal gay-rights group All Out held monstratns agast the Olympic sponsors neteen ci to urge the sponsors to speak more forcefully agast the are other ways that sponsors uld ht at their displeasure wh the law. Hilary Rosen, a Washgton-based media nsultant who advis rporate clients crisis (and who has long been active the gay-rights movement), believ sponsors should have veloped a plan supportg equal rights globally and ed gay athlet and notable gay alli advertisg or social aired an ad durg the Super Bowl that clud footage of a gay male uple and their dghter.