The vodka’s new mpaign memorat s efforts to reach Amerin nsumers who are gay, efforts which began 1981 wh magaze ads.
Contents:
- ABSOLUT CELEBRAT ITS 30 YEARS OF MARKETG TO GAY CONSUMERS
- 30 YEARS OF ABSOLUT ADS TARGETG THE GAY COMMUNY
ABSOLUT CELEBRAT ITS 30 YEARS OF MARKETG TO GAY CONSUMERS
“We also had a pretty trepid distributor who happens to lean to the gay muny.
30 YEARS OF ABSOLUT ADS TARGETG THE GAY COMMUNY
“And he started to look around and no brands are talkg to the gay market. Wh the first steps, Absolut placed s first ad– “Absolut Perfectn”– gay publitns like After Dark, The Advote, and the New York Native the 1980s, when nobody else marketg was talkg to the muny.