The vodka’s new mpaign memorat s efforts to reach Amerin nsumers who are gay, efforts which began 1981 wh magaze ads.
Contents:
- ABSOLUT CELEBRAT ITS 30 YEARS OF MARKETG TO GAY CONSUMERS
- 30 YEARS OF ABSOLUT ADS TARGETG THE GAY COMMUNY
ABSOLUT CELEBRAT ITS 30 YEARS OF MARKETG TO GAY CONSUMERS
“We also had a pretty trepid distributor who happens to lean to the gay muny. “And he started to look around and no brands are talkg to the gay market.
Wh the first steps, Absolut placed s first ad– “Absolut Perfectn”– gay publitns like After Dark, The Advote, and the New York Native the 1980s, when nobody else marketg was talkg to the muny. Moran said; “As a long-time supporter of the gay and lbian muny, we acknowledge that you n’t simply speak to gay men and lbians as nsumers, but stead need to make real nnectns to their liv which we believe we are achievg wh our new creative executns. “As a pany, we rpect gay men and lbians not simply advertisg msag, but behd the scen as well.
30 YEARS OF ABSOLUT ADS TARGETG THE GAY COMMUNY
We’re not gay-washg here, ” he add.