Growg up, Spencer Hodson said he mostly heard the term “gay” a negative ntext. Now, he wants to stigmatize the word and create reprentatn spac that tradnally don’t have LGBTQ-owned products, one Gay Water at a time.
Contents:
- KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIEND
- JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
- AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
- GAY MOSW MOSW CY GUI
- GAY MOSW · CY GUI
- GAY LIFE PET & AQUATIC STOR, 725-729 STOCKPORT ROAD, MANCHTER, M193AR
KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIEND
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In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
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“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
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“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
GAY MOSW MOSW CY GUI
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
GAY MOSW · CY GUI
He’s Barbie’s gay bt iend. The film won’t say , but a post-creds punchle about Ken’s handwrg, plete wh hearts and stars surroundg his name, tells what we need to heavily implied nature of Ken’s gayns Toy Story 3 harkens back to Hollywood’s tradnal gay bt iend-type characters. In the Hays Co era, explic referenc to homosexualy weren’t allowed, so characters like Van Buren (Frankl Pangborn) 1937’s Easy Livg, Kip (David Wayne) 1949’s Adam’s Rib, or Addison (Gee Sanrs) 1950’s All About Eve stead were imbued wh effemate characteristics, offerg a glimpse outsi of heteronormativy whout explicly beg of the characters were the same—some were tty, others sweet.
GAY LIFE PET & AQUATIC STOR, 725-729 STOCKPORT ROAD, MANCHTER, M193AR
But each of the gay bt iends was trsilly fed by their relatnships wh their straight iends. Des later, 2010, the gay bt iend was all the rage; Teen Vogue even went so far as to proclaim the GBF as the summer’s mt-have accsory. But unlike the first half of the 20th century, today’s cema, the GBF is allowed to be openly gay.