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NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s.

Contents:

THE 16 BT LGBT COMMERCIALS OF 2016CELEBRATG CLIVY ADVERTISG. {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY ADAM SALANDRADECEMBER 30, 2016/11:26 {HEIGHT:HER;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;POSN:RELATIVE;-WEBK-FLEX-WRAP:WRAP;-MS-FLEX-WRAP:WRAP;FLEX-WRAP:WRAP;-WEBK-ALIGN-EMS:CENTER;-WEBK-BOX-ALIGN:CENTER;-MS-FLEX-ALIGN:CENTER;ALIGN-EMS:CENTER;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;-WEBK-TRANSFORM-ORIG:CENTER;-MS-TRANSFORM-ORIG:CENTER;TRANSFORM-ORIG:CENTER;} IMG{HEIGHT:100%;WIDTH:100%;OBJECT-F:VER;}{HEIGHT:574PX;WIDTH:1020PX;}BY ADAM SALANDRADECEMBER 30, 2016 / 11:26 AM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"THE 16 BT LGBT COMMERCIALS OF 2016","THUMBNAILURL":","DATEPUBLISHED":"2016-12-30T16:26:12.000+0000","DATEMODIFIED":"2016-12-30T16:26:12.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","URL":","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ADAM SALANDRA","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IF VISIBILY IS THE KEY TO ACCEPTANCE, THEN MAYBE 2016 WASN'T SO BAD AFTER ALL: MAJOR BRANDS GAVE PLENTY OF REASONS TO NOT FAST-FORWARD THROUGH MERCIALS THIS YEAR, WH SPOTS THAT WERE MORE LGBT-CLIVE THAN {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BELOW, WE RANKED OUR FAVORE CLIVE MERCIALS. AFTER ALL, WHAT'S FOUND BETWEEN OUR FAVORE TV SHOWS IS OFTEN AS IMPORTANT AS THE SHOWS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BBC ONE'S CHRISTMAS {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}FOR 2016, THE BBC RELEASED A HOLIDAY MERCIAL THAT HIGHLIGHTED DIVERSY BRA, CLUDG A CUTE SHOT OF TWO MEN KISSG UNR THE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}APPLE'S IPHONE {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AN AD FOR APPLE’S IPHONE 7 FEATURED AN AFFECTNATE GAY UPLE PLAYG WH THEIR NEW PHONE WHILE RIDG THE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}APPLE CEO TIM COOK CLARED THIS YEAR THAT HE WANTED TO E HIS POSN TO EMPOWER YOUNG LGBT PEOPLE, SAYG, "I FIGURED IF I ULD HELP ONE PERSON, WOULD BE WORTH ."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BUD {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE LIGHT BEER TAPPED EDIANS AMY SCHUMER AND SETH ROGEN AS THEIR BRAND AMBASSADORS 2016, AND SENT THEM TO A SAME-SEX WEDDG HONOR OF PRI {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE PANY ALSO PUT UP TWO RABOW-L BILLBOARDS NEW YORK AND LOS ANGEL FOR THE ENTIRE MONTH OF {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THOMAS {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BRISH GLOBAL TRAVEL PANY THOMAS COOK FEATURED A FAY WH TWO DADS, AS WELL AS A KISS BETWEEN TWO MEN, S RECENT MERCIAL ABOUT THE PERFECT {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}DIFFERENT VERSNS OF THE MERCIAL ALSO FEATURE AN LGBT RABOW KE AND TWO MAL FLIRTG ON THE BEACH, ALL ILLTRATG DIFFERENT WAYS TO ENJOY YOUR {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HONEY {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HONEY MAID RELEASED A BETIFUL SPANISH-LANGUAGE AD THIS YEAR THAT FEATURED A FATHER DISCSG HOW HE FEELS ABOUT HIS GAY SON AND HIS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}“I DID NOT KNOW YOUR PARTNER WOULD BE A MAN. IT WAS A SHOCK,” THE FATHER SAYS THE SPOT. “I THOUGHT I HAD LOST MY SON, BUT NOW I REALIZE I HAVE TWO."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE ATRALIAN HEALTH SURANCE PANY LNCHED A MERCIAL FEATURG DIVERSE REPRENTATNS OF FAI THIS YEAR, AND THAT CLUD FOOTAGE OF SAME-SEX {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}“IT’S IMPORTANT TO REGNIZE THE DIVERSY OF ATRALIA TODAY, AND SERV TO RAISE AWARENS OF MEDIBANK’S REGNN THAT PEOPLE LIVE AND LOVE DIFFERENTLY," THE PANY SAID A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IKEA'S 2016 ADVERTISG MPAIGN WAS GEARED TOWARDS YOUNG PEOPLE, WH DIFFERENT THOUGHTS ABOUT WHAT MEANS TO “MAKE ” TODAY’S {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ACPANYG THE DIVERSE TV MERCIAL WAS A PAGE THEIR 2017 TALOGUE THAT FEATUR AN TERRACIAL SAME-SEX UPLE CHILLG OUT AT HOME, NEXT TO A PTN THAT READS, “ALL HOM ARE CREATED EQUAL."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}SMART {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}A MERCIAL OM THE PHILIPP FOR THE CELL PHONE PANY SMART COMMUNITNS FEATUR A YOUNG GAY MAN G OUT TO HIS FATHER THROUGH {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE SON IS NERVO TO ACCEPT HIS FATHER'S IEND REQUT BEE HE KNOWS WILL MEAN HIS DAD WILL SEE ALL THE PHOTOS OF HIM AND HIS BOYIEND ONLE, BUT HE GETS A BETIFUL SURPRISE RPONSE AT THE END THAT LETS HIM KNOW EVERYTHG IS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H&{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H&M TOOK A EPER LOOK AT ALL THE DIFFERENT WAYS THERE ARE TO BE A LADY A SPOT THAT FEATURED TRANS MOL-ACTRS HARI NEF AND AN UNRWATER KISS BETWEEN TWO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE JEWELRY PANY FEATURED A BETIFUL LBIAN WEDDG ONE OF S MERCIALS, SPIRG IRE OM ONE MILLN MOMS AND LOVE OM EVERYONE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}“WE BELIEVE THAT THE WORLD NEEDS MORE LOVE THAT LASTS, LOVE THAT GROWS, LOVE THAT’S WORTH WAG FOR,” SAYS A NARRATOR. WE ULDN'T AGREE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}KODAK RELEASED A SHORT THIS MONTH THAT FOLLOWS A TEEN HAVG HIS SEXUALY DISVERED BY HIS FAY, AND HIS FATHER'S STGGLE TO E TO TERMS WH THE NEW {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AT FIRST APPEARS THE DAD IS IGNORG THE SUATN, BUT THE ENDG JT MELTED OUR {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}MICROSOFT RELEASED A BETIFUL AD THIS CHRISTMAS THAT CLUS REAL-LIFE ACTIVISTS G MICROSOFT SURFACE STUD TO EXPRS SENTIMENTS OF PEACE, LOVE AND {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AMONG THE PERSONALI CLUD THE “ART OF HARMONY” MPAIGN ARE TRANS TEEN JAZZ JENNGS AND ZEA BOWLG, A 7-YEAR-OLD WHO WENT VIRAL FOR STANDG UP TO A HOMOPHOBIC {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AXE BODY {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AXE CELEBRATED DIFFERENT FORMS OF MASCULY 2016 BY ENURAGG VIEWERS TO “FD YOUR MAGIC”.{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE BRAND CLUD A VOGUE-G DIVA HIGH HEELS, TWO MIC NERDS FLIRTG A RERD STORE AND DRAG RACE WNERS BOB THE DRAG QUEEN AND ALASKA..{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HALLMARK NTUED TO BE CLIVE THIS SEASON BY FEATURG AN ADORABLE GAY UPLE ONE OF S CHRISTMAS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE TWO UNPACK BOX THEIR NEW HOME AND REMISCE ABOUT THEIR FIRST CHRISTMAS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}COLGATE #{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}COLGATE BEME THE FIRST PANY TO FEATURE A SAME-SEX UPLE A MEXIN MERCIAL WH S #SEWHPRI {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE SPOT SHOWS A GAY UPLE MOVG TO THEIR NEW APARTMENT TOGETHER, WHEN A GRANDFATHER AND HIS GRANDSON CI TO GIVE THEM A HELPG {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}A BETIFUL MERCIAL OM THE SNDAVIAN ELECTRONICS STORE FOLLOWS A FAY BTLG AROUND A LIVG ROOM AT CHRISTMASTIME, EXCEPT FOR A TRANSGENR TEEN CLEARLY STGGLG TO FEEL FORTABLE AMONG THE RT OF THE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WHEN THE DAD PRENTS HER WH HER PRENT, THOUGH, GIV HER—AND —A GENERO HELPG OF HOLIDAY {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

Prime Mister Rishi Sunak apologized for the UK’s historic treatment of gay veterans followg a damng report tailg electric shock nversn therapy, sexual asslts and blackmail suffered by personnel over s. * lgbt commercials 2016 *

After all, what's found between our favore TV shows is often as important as the shows One's Christmas AdFor 2016, the BBC released a holiday mercial that highlighted diversy Bra, cludg a cute shot of two men kissg unr the 's iPhone 7An ad for Apple’s iPhone 7 featured an affectnate gay uple playg wh their new phone while ridg the CEO Tim Cook clared this year that he wanted to e his posn to empower young LGBT people, sayg, "I figured if I uld help one person, would be worth . Different versns of the mercial also feature an LGBT rabow ke and two mal flirtg on the beach, all illtratg different ways to enjoy your MaidHoney Maid released a betiful Spanish-language ad this year that featured a father discsg how he feels about his gay son and his hband. "Smart CommunitnsA mercial om the Philipp for the cell phone pany Smart Communitns featur a young gay man g out to his father through son is nervo to accept his father's iend requt bee he knows will mean his dad will see all the photos of him and his boyiend onle, but he gets a betiful surprise rponse at the end that lets him know everythg is okay.

SUNAK APOLOGIZ FOR HISTORIC TREATMENT OF UK GAY VETERANS

In this chapter, we look at the reprentatns of masculy gay-iendly prted adverts and mercials, focg on the tensns between marketg and soc-polil disurs that occur wh them. We also offer a parative perspective between... * lgbt commercials 2016 *

MicrosoftMicrosoft released a betiful ad this Christmas that clus real-life activists g Microsoft Surface Stud to exprs sentiments of peace, love and the personali clud the “Art of Harmony” mpaign are trans teen Jazz Jenngs and Zea Bowlg, a 7-year-old who went viral for standg up to a homophobic Body SprayAxe celebrated different forms of masculy 2016 by enuragg viewers to “fd your magic” brand clud a vogue-g diva high heels, two mic nerds flirtg a rerd store and Drag Race wners Bob the Drag Queen and Alaska.. HallmarkHallmark ntued to be clive this season by featurg an adorable gay uple one of s Christmas two unpack box their new home and remisce about their first Christmas together.

Colgate #SeWhPriColgate beme the first pany to feature a same-sex uple a Mexin mercial wh s #SeWhPri spot shows a gay uple movg to their new apartment together, when a grandfather and his grandson ci to give them a helpg hand.

MASCULY AND GAY-FRIENDLY ADVERTISG: A COMPARATIVE ANALYSIS BETWEEN THE ITALIAN AND US MARKET

* lgbt commercials 2016 *

The ftival is one of the most cherished the Bay Area due to San Francis’s rich history wh the Gay Rights movement. The gome attack at a gay nightclub Orlando a year ago was the worst mass shootg U.

The group llected data on 1, 036 cints of hate vlence om 12 lol NCAVP member anizatns 11 stat for s 20th annual report, "Lbian, Gay, Bisexual, Transgenr, Queer and HIV-Affected Hate Vlence 2016. S., gay marriage had been set as a benchmark for equaly. It was never a guarantee their liv were are jt some of the crim mted agast LGBTQ people 2016:In April 2016, Steven Nelson, a whe cisgenr gay male, died a hospal after beg btally beaten by Kelly Schneir, a man he had arranged an onle enunter wh on the webse Schneir lured Nelson to an isolated area, then beat him wh steel-toed boots while g anti-gay slurs.

26% of gay men and 37% of bisexual men experience rape, physil vlence, and/or stalkg by an timate partner, pared wh 29% of heterosexual men. "I thk that sparg yourself om some of that — whether that's ternalized homophobia or whatever is — be a safety mechanism, " Haton said.

HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY

As they have a nice meal, a handsome gay uple mak a toast, which om the looks of , is a toast announcg their engagement. Perhaps, the purpose of the ad was to show that celebratg Thanksgivg wh your gay iends is as normal as celebratg Thanksgivg wh your straight iends; and the msage h the right chord.

Released s first LGBT mercial 2015 featurg a real-life gay uple. Two years later released s “Homeg” ad wh a gay uple and their adorable Shih Tzu embracg each other after one returns home after prumably a long time. A simple scene of a gay uple buyg a table was probably the first stance where queer people were not clad mp stereotyp an ad.

GAY-FRIENDLY MCDONALD’S MCCAFé AD SPARKS BOYTT

Hallmarks’ 2016 mpaign ad “CareEnough” featured several upl – straight and gay, sharg stori of how they met and how they fell love. Vicks: Generatns of CareAlthough sectn 377, which crimalized homosexualy India, has now been annulled, their stggle for several other rights ntu.

*BEAR-MAGAZINE.COM* LGBT COMMERCIALS 2016

Watch: McDonald's McCafé Gay-Friendly Ad Sparks Boytt Taiwan | Fortune.

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