Spencer Liff A Special Screeng of 'The Big Gay Mil' held at the Chelsea Clearview Cemas. New York Cy, USA - 07.09.09 Stock Photo - Alamy

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SPENCER LIFF A SPECIAL SCREENG OF 'THE BIG GAY MIL' HELD AT THE CHELSEA CLEARVIEW CEMAS. NEW YORK CY, USA - 07.09.09

* spencer liff gay *

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.

Gay Water’s brandg is full of playful, suggtive msagg.

*BEAR-MAGAZINE.COM* SPENCER LIFF GAY

As Major Brands Waver, Gay Water Aims for Authenticy | Brewbound.

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