As Major Brands Waver, Gay Water Aims for Authenticy | Brewbound

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Download this stock image: Spencer Liff A Special Screeng of 'The Big Gay Mil' held at the Chelsea Clearview Cemas. New York Cy, USA - 07.09.09 - C3GRMC om Alamy's library of lns of high rolutn stock photos, illtratns and vectors.

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SPENCER LIFF A SPECIAL SCREENG OF 'THE BIG GAY MIL' HELD AT THE CHELSEA CLEARVIEW CEMAS. NEW YORK CY, USA - 07.09.09

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post.

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Spencer Liff A Special Screeng of 'The Big Gay Mil' held at the Chelsea Clearview Cemas. New York Cy, USA - 07.09.09 Stock Photo - Alamy .

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