As Major Brands Waver, Gay Water Aims for Authenticy | Brewbound

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SPENCER LIFF A SPECIAL SCREENG OF 'THE BIG GAY MIL' HELD AT THE CHELSEA CLEARVIEW CEMAS. NEW YORK CY, USA - 07.09.09

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.

*BEAR-MAGAZINE.COM* SPENCER LIFF GAY

As Major Brands Waver, Gay Water Aims for Authenticy | Brewbound.

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