Gog Gay: Can Abercrombie & Fch's Gay-Kiss Ad Revamp The Brand?

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Fashn brand Abercrombie and Fch sparks anger by implyg Gay Pri is for straight people.

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MEET THE NEW FACE (AND BODY) OF ABERCROMBIE & FCHALEX LIBBY, 23, REPRENTS A NEW DIRECTN FOR THE INIC {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY DAN AVERYAPRIL 26, 2016/9:28 AMBY DAN AVERYAPRIL 26, 2016 / 9:28 AM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"MEET THE NEW FACE (AND BODY) OF ABERCROMBIE & FCH","DATEPUBLISHED":"2016-04-26T13:28:58.000+0000","DATEMODIFIED":"2016-04-26T13:28:58.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"DAN AVERY","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}FOR GAY MEN OF A CERTA AGE, THE ABERCROMBIE & FCH TALOG OUR ANSWER TO SPORTS ILLTRATED'S SWIMSU ISSUE, WH IMPOSSIBLY CHISELED MOLS RIDICULOLY HOMOEROTIC POS. (WHAT EXACTLY IS BEG ADVERTISED BY TWO NAKED MEN A SHOWER?)ABERCROMBIE AND {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}A&F'S HOMO-BRO ATHETIC WAS CULTIVATED BY FORMER CEO MIKE JEFI, WHO HAD A HAND EVERYTHG OM THE RISQUE ADVERTISG TO THE SHIRTLS GREETERS STANDG OUTSI {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"I THK THAT WHAT WE REPRENT SEXUALLY IS HEALTHY. IT’S PLAYFUL. IT’S NOT DARK. IT’S NOT GRADG," JEFI ONCE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"AND ’S NOT GAY, AND ’S NOT STRAIGHT... IT’S NOT ABOUT ANY LABELS. IT’S ALL PICTG THIS WONRFUL MARARIE, IENDSHIP, AND PLAYFULNS THAT EXIST THIS GENERATN."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BUT JEFI STEPPED DOWN LATE 2014, AS A&F FACED MAJOR LOSS AND A BRAND THAT HAD BEE TOO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NOW, W MAGAZE TOUTS, "ABERCROMBIE & FCH IS BACK, AND WH A H NEW FACE."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AARON LEVE, FORMERLY OF CLUB MONA, WAS HIRED TO ELEVATE THE BRAND—MOVG AWAY OM OVERSIZED LOGOS AND MCLE TE. "FOR ME, ’S ALL ABOUT THE PRODUCT; THE FABRIC, F, FISH AND ATTENTN TO TAIL EVERYTHG WE WORK ON," SAYS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THAT DON'T MEAN AN END TO HUNKY MOLS—THOUGH THEY'RE LS EXPOSED THAN YEARS PAST: ALEX LIBBY, THE 23-YEAR-OLD NEW FACE OF ABERCROMBIE & FCH, WEARS BAGGY RGO SHORTS, HENLEYS AND WDBREAKERS THE PANY'S NEW {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HE SPORTS A FUZZY BEARD AND A TANGLED MASS OF HAIR HE PUTS UP A SLAP-DASH {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AND HE KEEPS HIS SHIRT ON THE WHOLE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}PERHAPS MOST SURPRISG FOR A BRAND THAT'S BANKED ON THE "ALL-AMERIN BOY" FOR YEARS, LIBBY IS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HE HAD LTLE MOLG EXPERIENCE PRR TO BEG TAPPED BY LEVE, BUT HAS A ROBT SOCIAL MEDIA FOLLOWG THANKS TO AMPLE SHIRTLS SELFI AND SKYDIVG {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ARE WE READY FOR AN ABERCROMBIE MOL WHO DRKS GUNS AND CLAIMS BOARD SHORTS AS HIS FAVORE FASHN? LET'S EXAME THE {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WE THK WE N WORK WH THIS. WELE ABOARD, {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

However, that don't change the fact that A&F embraced homoeroticism many of s mpaigns --makg OK for straight dus to tote around a bag that reads as softre porn.

Here are 16 of A&F's gayt moments! Some guys prefer showerg solo, and those moments n be gay, too! And 's not gay, and 's not straight, and 's not black, and 's not whe.

GOG GAY: CAN ABERCROMBIE & FCH'S GAY-KISS AD REVAMP THE BRAND?

The brand’s homoerotic imagery also further flamed his body image issu, said Ompo, who noted he was not out at the time. “That also, I thk, affected me a negative way bee my perceptn of what the ial gay man looks like was, even if the mols weren’t gay themselv, was that Abercrombie look.

For gay men of a certa age, the Abercrombie & Fch talog our answer to Sports Illtrated's swimsu issue, wh impossibly chiseled mols ridiculoly homoerotic pos. )A&F's homo-bro athetic was cultivated by former CEO Mike Jefi, who had a hand everythg om the risque advertisg to the shirtls greeters standg outsi stor. "And ’s not gay, and ’s not straight...

GAY PRI: ABERCROMBIE AND FCH ACCED OF BLUNR

Abercrombie & Fch has long been known for s e of homoerotic imagery s ad mpaigns and edorial spreads. They say that is about time the pany me proudly out of the closet and marketed a gay athetic a posive, rather than ambiguo, light.

Takg a stance now is a mt, both for the retailer and for those who would support and market to the gay muny, on moral grounds and for solid bs reasons. Retailer Abercrombie & Fch has long had a marketg strategy that clud talogu and advertisements featurg young athletic men and women wh the mal often ptured homoerotic moments, wrote Gay Star News wrer Greg 's a strategy that has effectively appealed to gay mal who the pany unts on to buy sual wear om one of s 300 lotns around the US... A&F, which ed to publish hugely popular quarterly talogu filled wh homoerotic imag, seems to have fally crossed the le om beg a total tease to openly gay!

Abercrombie & Fch is globally renowned for g homoerotic imagery to promote s sporty apparel - but s latt round of advertisements, the clothg retailer is gog an extra step by featurg a kiss between two shirtls hunks, wrote the Huffgton Post's Gay shy g homoerotic imagery to promote their war, A&F's steamy new mpaign appears to be takg s cue om late '80s pop vios, pictg as do a number of snake-hipped mols shot monochrome, wrtlg each other to the ground and smoochg - when they aren't strikg provotive pos, wrote a staff wrer at the UK's the new Bce Weber ads for Abercrombie & Fch revamp the brand? Abercrombie & Fch's newt ad mpaign puts that foc back on the ial male specimen -- not cidly homosexual or heterosexual -- wh chiseled abs, broodg fac and thick, lh hair. Between the gay dance anthems playg the store and vtage-porn-lookg hunks molg barely-there cloth ads, Abercrombie's marketg strategy has always been super-gay, reads a post on the gay blog Queerty.

*BEAR-MAGAZINE.COM* ABERCROMBIE AND FITCH GAY ADS

Gog Gay: Can Abercrombie & Fch's Gay-Kiss Ad Revamp The Brand?.

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