16 of the Gayt Moments Abercrombie & Fch History

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Fashn brand Abercrombie and Fch sparks anger by implyg Gay Pri is for straight people.

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MEET THE NEW FACE (AND BODY) OF ABERCROMBIE & FCHALEX LIBBY, 23, REPRENTS A NEW DIRECTN FOR THE INIC {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY DAN AVERYAPRIL 26, 2016/9:28 AMBY DAN AVERYAPRIL 26, 2016 / 9:28 AM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"MEET THE NEW FACE (AND BODY) OF ABERCROMBIE & FCH","DATEPUBLISHED":"2016-04-26T13:28:58.000+0000","DATEMODIFIED":"2016-04-26T13:28:58.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"DAN AVERY","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}FOR GAY MEN OF A CERTA AGE, THE ABERCROMBIE & FCH TALOG OUR ANSWER TO SPORTS ILLTRATED'S SWIMSU ISSUE, WH IMPOSSIBLY CHISELED MOLS RIDICULOLY HOMOEROTIC POS. (WHAT EXACTLY IS BEG ADVERTISED BY TWO NAKED MEN A SHOWER?)ABERCROMBIE AND {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}A&F'S HOMO-BRO ATHETIC WAS CULTIVATED BY FORMER CEO MIKE JEFI, WHO HAD A HAND EVERYTHG OM THE RISQUE ADVERTISG TO THE SHIRTLS GREETERS STANDG OUTSI {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"I THK THAT WHAT WE REPRENT SEXUALLY IS HEALTHY. IT’S PLAYFUL. IT’S NOT DARK. IT’S NOT GRADG," JEFI ONCE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"AND ’S NOT GAY, AND ’S NOT STRAIGHT... IT’S NOT ABOUT ANY LABELS. IT’S ALL PICTG THIS WONRFUL MARARIE, IENDSHIP, AND PLAYFULNS THAT EXIST THIS GENERATN."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BUT JEFI STEPPED DOWN LATE 2014, AS A&F FACED MAJOR LOSS AND A BRAND THAT HAD BEE TOO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NOW, W MAGAZE TOUTS, "ABERCROMBIE & FCH IS BACK, AND WH A H NEW FACE."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AARON LEVE, FORMERLY OF CLUB MONA, WAS HIRED TO ELEVATE THE BRAND—MOVG AWAY OM OVERSIZED LOGOS AND MCLE TE. "FOR ME, ’S ALL ABOUT THE PRODUCT; THE FABRIC, F, FISH AND ATTENTN TO TAIL EVERYTHG WE WORK ON," SAYS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THAT DON'T MEAN AN END TO HUNKY MOLS—THOUGH THEY'RE LS EXPOSED THAN YEARS PAST: ALEX LIBBY, THE 23-YEAR-OLD NEW FACE OF ABERCROMBIE & FCH, WEARS BAGGY RGO SHORTS, HENLEYS AND WDBREAKERS THE PANY'S NEW {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HE SPORTS A FUZZY BEARD AND A TANGLED MASS OF HAIR HE PUTS UP A SLAP-DASH {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AND HE KEEPS HIS SHIRT ON THE WHOLE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}PERHAPS MOST SURPRISG FOR A BRAND THAT'S BANKED ON THE "ALL-AMERIN BOY" FOR YEARS, LIBBY IS {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HE HAD LTLE MOLG EXPERIENCE PRR TO BEG TAPPED BY LEVE, BUT HAS A ROBT SOCIAL MEDIA FOLLOWG THANKS TO AMPLE SHIRTLS SELFI AND SKYDIVG {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ARE WE READY FOR AN ABERCROMBIE MOL WHO DRKS GUNS AND CLAIMS BOARD SHORTS AS HIS FAVORE FASHN? LET'S EXAME THE {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WE THK WE N WORK WH THIS. WELE ABOARD, {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

However, that don't change the fact that A&F embraced homoeroticism many of s mpaigns --makg OK for straight dus to tote around a bag that reads as softre porn. Here are 16 of A&F's gayt moments!

Some guys prefer showerg solo, and those moments n be gay, too! And 's not gay, and 's not straight, and 's not black, and 's not whe. The brand’s homoerotic imagery also further flamed his body image issu, said Ompo, who noted he was not out at the time.

“That also, I thk, affected me a negative way bee my perceptn of what the ial gay man looks like was, even if the mols weren’t gay themselv, was that Abercrombie look.

GOG GAY: CAN ABERCROMBIE & FCH'S GAY-KISS AD REVAMP THE BRAND?

For gay men of a certa age, the Abercrombie & Fch talog our answer to Sports Illtrated's swimsu issue, wh impossibly chiseled mols ridiculoly homoerotic pos. )A&F's homo-bro athetic was cultivated by former CEO Mike Jefi, who had a hand everythg om the risque advertisg to the shirtls greeters standg outsi stor. "And ’s not gay, and ’s not straight...

Abercrombie & Fch has long been known for s e of homoerotic imagery s ad mpaigns and edorial spreads. They say that is about time the pany me proudly out of the closet and marketed a gay athetic a posive, rather than ambiguo, light.

Takg a stance now is a mt, both for the retailer and for those who would support and market to the gay muny, on moral grounds and for solid bs reasons. Retailer Abercrombie & Fch has long had a marketg strategy that clud talogu and advertisements featurg young athletic men and women wh the mal often ptured homoerotic moments, wrote Gay Star News wrer Greg 's a strategy that has effectively appealed to gay mal who the pany unts on to buy sual wear om one of s 300 lotns around the US... A&F, which ed to publish hugely popular quarterly talogu filled wh homoerotic imag, seems to have fally crossed the le om beg a total tease to openly gay!

GAY PRI: ABERCROMBIE AND FCH ACCED OF BLUNR

Abercrombie & Fch is globally renowned for g homoerotic imagery to promote s sporty apparel - but s latt round of advertisements, the clothg retailer is gog an extra step by featurg a kiss between two shirtls hunks, wrote the Huffgton Post's Gay shy g homoerotic imagery to promote their war, A&F's steamy new mpaign appears to be takg s cue om late '80s pop vios, pictg as do a number of snake-hipped mols shot monochrome, wrtlg each other to the ground and smoochg - when they aren't strikg provotive pos, wrote a staff wrer at the UK's the new Bce Weber ads for Abercrombie & Fch revamp the brand? Abercrombie & Fch's newt ad mpaign puts that foc back on the ial male specimen -- not cidly homosexual or heterosexual -- wh chiseled abs, broodg fac and thick, lh hair.

Between the gay dance anthems playg the store and vtage-porn-lookg hunks molg barely-there cloth ads, Abercrombie's marketg strategy has always been super-gay, reads a post on the gay blog Queerty.

*BEAR-MAGAZINE.COM* ABERCROMBIE AND FITCH GAY ADS

16 of the Gayt Moments Abercrombie & Fch History .

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