The bt multilor and rabow-accented sneakers for gay Pri Month 2017, cludg looks om Adidas, Converse, Nike and Unr Armour.
Contents:
8 PAIRS OF PRI SHO THAT SCREAM ‘GAY RIGHTS’
Athlete Ally is foced on endg homophobia and transphobia sport; and Stonewall UK has spent the last 30 years posively transformg the liv of many the LGBTQIA+ muny. The Pri SuperstarMeanwhile, a portn of the sal will be donated to Portland's New Avenu for Youth, an Oregon-based advocy group foced on homels lbian, gay, bisexual and transgenr (LGBT) adolcents and teens.
Gia Goodrich, a gay woman of lour was behd Adidas’ 2019 Pri mpaign. In 2014, one day after announcg Olympic bronze medal-wng diver Tom Daley as the face of a new mpaign, emerged that adidas blocked the word “gay” om s ctomisable traers bought onle, as well as the words “lbian”, “bisexual”, “trans”, and “homophobia”, next to actual offensive words such as “faggot”.
Digiday wrote: "The bt way to get your brand to go viral on Instagram: make about gay rights. Adidas drew the furor of anti-gay activists on Valente’s Day wh an image showg two pairs of obvly female legs, wh one on tip-to, apparently reachg up for a kiss.
ADIDAS TO RELEASE GAY PRI SHO JUNE 29TH. SER QUTN:
The pany replied to each homophobic ment wh a big emoji kiss, and ments like: “No, this day is for LOVE. Found 1991, Stonewall FC were London’s first gay men’s football club and now the world’s most succsful LGBT+ football club, havg won 20 ternatnal trophi. "gay" and "lbian".
” One month later, adidas backtracked and allowed gay and lbian to be prted on the ctomisable sho, whereas “bisexual”, “bi”, “trans”, and “homophobia” were still a no-go.
Nike iD, an equivalent service offered by Nike allowed ers to wre the words “gay” and “lbian”, but blocks words such as “faggot”. Two weeks earlier, Co-Cola was faced wh a siar ntroversy, and pulled the plug on a ‘virtual ke’ webse after a row epted over the se filterg the word “gay” Skateboardg x Uny.