Honey Maid's surprisg rponse to anti-gay backlash - CBS News

Contents:

• GRAHAM CRACKER PRODUCER HONEY MAID SPARKS CONTROVERSY WH 'THIS IS WHOLOME' AD CAMPAIGN FEATURG 2 GAY MEN AS PARENTS
• HONEY MAID'S SURPRISG RPONSE TO ANTI-GAY BACKLASH
• HONEY MAID'S NEW COMMERCIAL FEATUR GAY PARENTS AND MIXED RACE FAI
• HONEY MAID'S ''WHOLOME'' GRAHAM CRACKER AD FEATUR GAY PARENTS, INTERRACIAL FAY—AND EVERYONE SEEMS TO LOVE IT!
• HONEY MAID RELEAS 'LOVE' IN RPONSE TO ANTI-GAY COMMERCIAL BACKLASH (VIDEO)
• HONEY MAID RPONDS TO ANTI-GAY BACKLASH WH A MSAGE OF LOVE
• HONEY MAID RPONDS TO HATERS OF THEIR AD FEATURG A GAY UPLE
• HONEY MAID’S ‘THIS IS WHOLOME’ AD CAMPAIGN FEATUR 2 GAY MEN AS PARENTS
• IN HONEY MAID’S AWOME NEW AD A LATO DAD SWELLS WH PRI OVER HIS GAY SON’S FAY: WATCH
• HONEY MAID’S ‘LOVE’: A MSAGE TO CRICS OF AD FEATURG GAY PARENTS
• HONEY MAID RPONDS TO ANTIGAY BACKLASH WH 'LOVE' VIO
• HONEY MAID RPOND TO HATEFUL ANTI-GAY COMMENTS WH THIS INSPIRG AD
• ONE MILLN MOMS OUTRAGED OVER HONEY MAID'S GAY-INCLIVE AD
• ADVERTISG FEATUR MORE GAY, TERRACIAL FAI

GRAHAM CRACKER PRODUCER HONEY MAID SPARKS CONTROVERSY WH 'THIS IS WHOLOME' AD CAMPAIGN FEATURG 2 GAY MEN AS PARENTS

Two gay men pose wh a baby Honey Maid's "This is Wholome" ad.

| (Photo: Screen Grab via YouTube/Honey Maid)Graham cracker producer Honey Maid is celebratg a ntroversial advertisement featurg two gay men as parents s "This is Wholome" advertisg mpaign, which the pany says has attracted 10 tim more posive ments than negative mercial published on YouTube on March 10 has been viewed more than 4 ln tim as of Friday afternoon and has sparked a barrage of nflictg views between proponents and opponents of homosexualy. "What do a Graham cracker have to do wh homosexualy? "Dko, however, did have a pot about the relatnship between Graham crackers and homosexualy.

"This mercial not only promot homosexualy, but then lls the scene the advertisement wholome.

HONEY MAID'S SURPRISG RPONSE TO ANTI-GAY BACKLASH

But some viewers took issue wh the posn of the fai, which clud biracial and gay receivg a flood of hateful ments -- such as one viewer who lled the mpaign "filth" -- Honey Maid me up wh a clever rponse to the backlash.

In a mercial that buted Monday, Honey Maid's new "This Is Wholome" ad spotlights a varied array of fai, cludg two mixed-race fai, a sgle dad, a tattooed punk rock fay, and two gay upl. A gay upleAnother gay uple (an olr gay uple? After seeg the reactn to Co-Cola's Super Bowl mercial, which people sang "Ameri the Betiful" their native language, and Cheer's recent ad featurg a biracial fay (quick reher: If you didn't see the reactn, was heavy on the disgtg bigotry), some assumed Honey Maid would be h wh more of the same:Uh oh gay, rocker, and black fai new Honey Maid mercial.

I'm shocked -- but also angry -- at how the homosexual spir has gone mastream.?

HONEY MAID'S NEW COMMERCIAL FEATUR GAY PARENTS AND MIXED RACE FAI

Why are there gay guys on the Graham cracker mercial like no? There is a gay uple wh kids the honeyma graham cracker mercial. YAASSS THE HONEY MAID COMMERCIAL WITH THE INTERRACIAL COUPLES AND THE GAY COUPLES?

HONEY MAID'S ''WHOLOME'' GRAHAM CRACKER AD FEATUR GAY PARENTS, INTERRACIAL FAY—AND EVERYONE SEEMS TO LOVE IT!

Did anyone see the honey maid mercial wh the gay uple and their 2 kids?

Last month, Honey Maid released an credible gay-clive advertisement that celebrated the diversy of all fai.

The mercial, predictably, generated backlash om anti-gay groups like the One Milln Moms and the Amerin Decency rponse to the anti-gay feedback, Honey Maid released another clip today that is absolutely perfect -- we guarantee will melt your heart no matter how ld and black might be.

HONEY MAID RELEAS 'LOVE' IN RPONSE TO ANTI-GAY COMMERCIAL BACKLASH (VIDEO)

Honey Maid tak anti-gay backlash agast mercial featurg two dads and turns to a msage of loveAs part of s 'This is Wholome' mpaign, Monlez Internatnal lnched 30-send mercial featurg different fai, cludg gay and terracial onAlthough the pany received negative rpons om some nsumers, posive ments outweighed them more than 10-foldMonlez released a new mercial addrsg thebacklash by havg two artists create a paper sculpture spellg out 'Love' wh rolled up prtouts of the negative mentsThe vio rponse also showed that the number of posive rpons far outweighed the negative on Published: 15:38 BST, 5 April 2014 | Updated: 16:08 BST, 5 April 2014 The makers of Honey Maid graham crackers have e up wh a unique rponse to anti-gay backlash by some agast s mercial featurg two gay dads and their fay. The mercial featur several different kds of Amerin fai, cludg biracial and gay on.

HONEY MAID RPONDS TO ANTI-GAY BACKLASH WH A MSAGE OF LOVE

Followg, that featur other fai dog everyday thgs while enjoyg Honey Maid down for vios Two dads feed their baby a mercial for Honey Maid graham crackers that drew an anti-gay backlash At the end of mercial, the dads pose wh their baby and son holdg box of Honey Maid crackers Honey Maid manufacturer Monlez received some negative ments rponse to the ad At the end of the 30-send spot, the two dads are aga seen, this time ont of their hoe, posg wh their baby and their other young son. ‘Nothg like explog the gay muny for some advertisg and $, ’ another person wrote.

Honey Maid produced a televisn mercial to promote the hashtag #thisiswholome and featured lovg fai eatg their harmls ltle food, but bee an terracial uple and a gay uple were featured lovg their children, not everyone was pleased, and they were flamed on Twter, statg that the typ of upl are not, fact, wholome.

This mercial not only promot homosexualy, but then lls the scene the advertisement wholome. Honey Maid had a choice – they uld take down the ads rponse to the angry tweets and Facebook ments, they uld ignore the negativy, they uld ll the angry people homophob and bigots, or they uld rpond wh kdns.

HONEY MAID RPONDS TO HATERS OF THEIR AD FEATURG A GAY UPLE

After OkCupid protted Firefox CEO’s anti-gay marriage stance by blockg all OkCupid visors on Firefox, the CEO stepped down over his ntroversial views.

In today’s society many support gay marriage as a way for voted upl to fully exprs their love and ga appropriate rights, but others strongly prottg , exprsg that they feel the natn’s nocence is beg lost. "What a way to throw a gay movement our fac wh two men raisg an fant [sic].. "As a gay dad, I n't tell you how much I appreciate beg reprented your mercial, " a Facebook er wrote.

Nabis, the makers of Honey Maid Graham Cracker, sparked ntroversy wh s new ad mpaign featurg 2 gay men as parents. “What do a Graham cracker have to do wh homosexualy? “This mercial not only promot homosexualy, but then lls the scene the advertisement wholome.

HONEY MAID’S ‘THIS IS WHOLOME’ AD CAMPAIGN FEATUR 2 GAY MEN AS PARENTS

Honey Maid has lnched a betiful and touchg new ad Spanish about a Lato dad, his gay son and son--law, and their fay. We tell four different stori of acceptance featurg five fai—a tradnal Hispanic father who found joy and love acceptg his gay son and son--law, a disabled veteran and wife that have e to accept their new post-war realy, a young boy who has accepted his adopted brother, and two neighborg fai who have grown to realize they have more siari than differenc. ] As would be expected, Honey Maid generated a strong anti-gay backlash.

Honey Maid received plats last month for airg a 30-send ad that clud a gay uple wh their the maker of Teddy Grahams is rpondg to the backlash wh a vio lled "Love. In addn to the gay uple, the ad featur an terracial uple and a father vered Milln Moms was one group offend by the ad, sayg onle, "This mercial not only promot homosexualy, but then lls the scene the advertisement wholome. But jt as Cheer’s beme the subject of vrl for s mercial starrg an terracial fay, Honey Maid was quickly undated wh hateful onle ments om anti-gay activist.

Nabis graham cracker snack brand Honey Maid released a new ad mpaign earlier this month, "This Is Wholome, " which featur a variety of fai, cludg those wh terracial, sgle, and gay parents. But the antigay group (far ls than) One Milln Moms has now chimed wh the voice of hatred, claimg the ad attempts "to normalize s. ""This mercial not only promot homosexualy, but then lls the scene the advertisement wholome, " reads a statement on the group's webse.

IN HONEY MAID’S AWOME NEW AD A LATO DAD SWELLS WH PRI OVER HIS GAY SON’S FAY: WATCH

Everyone lov graham crackers and s’mor, even gay people and mori. " The ad featur a gay uple wh their newborn baby, as well as an terracial fay and another fay wh a heavily tattooed father. Deena Fidas, workplace project director at the lbian, gay, bisexual and transgenr advocy group Human Rights Campaign, said more clive advertisg go hand hand wh more clive workplac.

"It mak a difference when you have a gay marketg exec who is prized and well rpected wh the pany, " terms of the type of advertisements nsumers will see, she said.

Compani are gradually cludg gay, terracial and other non-tradnal upl their advertisg, a sign they are aware of the growg acceptance of the non-tradnal fay among the Amerin public. A bs uld be makg a mistake not nng ads targetg the gay mographic, she add.

HONEY MAID’S ‘LOVE’: A MSAGE TO CRICS OF AD FEATURG GAY PARENTS

It’s not jt ads featurg gay people that n e a stir. "We’ve got 300 ln people; many who have long memori to tim when you uldn’t have an terracial uple hold hands, not to mentn a gay or lbian uple. It was the pany's first advertisement featurg a gay uple, and while was groundbreakg at the time, Weck said the pany did what many others of the era did when the ad created buzz: They dodged.

HONEY MAID RPONDS TO ANTIGAY BACKLASH WH 'LOVE' VIO

They'd say 'oh, our ad agency did that' or 'we have no ment on that; we don’t know if that person was tend to be gay.

HONEY MAID RPOND TO HATEFUL ANTI-GAY COMMENTS WH THIS INSPIRG AD

ONE MILLN MOMS OUTRAGED OVER HONEY MAID'S GAY-INCLIVE AD

ADVERTISG FEATUR MORE GAY, TERRACIAL FAI