In the Uned Stat and beyond, few shifts public opn have been as rapid and wispread as attus about lbian women and gay men. In our recent work, we explore how the media has ntributed to this major change. Our rearch shows that the media n play a transnatnal role shapg polil attus towards sexualy and mori general, pecially affectg the views of more imprsnable, younger dividuals.
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HOW THE MEDIA HAS HELPED CHANGE PUBLIC VIEWS ABOUT LBIAN AND GAY PEOPLE
The gap is signifint, pecially for gays and lbians. Believ that advertisg is more clive of most sexual orientatns, particularly those who intify as gay, than other untri. People Mexi also have a high perceptn that portrayals of gay people advertisg are clive.
Overall, cln is improvg, but that cln foc mostly on gay and lbian inti, leavg many vastly unrreprented. Share of gay uple hoeholds the U. Media reach among gay/bisexual men the U.