Advertisg has e out: Viewers’ perceptn of the portrayal of lbian, gay, and transgenr characters advertisg - ScienceDirect

media portrayal of lgbt

No longer relegated to the realms of nuendo and secrecy, today we see a wi range of genr inti and sexual orientatns reprented on televisn and mastream film alongsi cisgenr people. 2SLGBTQ+ (two-spir, lbian, gay, bi-sexual, trans, queer and genr and sexually diverse muni) people see their reflectns on screen a wi variety of rol. And yet, there rema many challeng.

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HOW THE MEDIA HAS HELPED CHANGE PUBLIC VIEWS ABOUT LBIAN AND GAY PEOPLE

In the Uned Stat and beyond, few shifts public opn have been as rapid and wispread as attus about lbian women and gay men. In our recent work, we explore how the media has ntributed to this major change. Our rearch shows that the media n play a transnatnal role shapg polil attus towards sexualy and mori general, pecially affectg the views of more imprsnable, younger dividuals. * media portrayal of lgbt *

The gap is signifint, pecially for gays and lbians. Believ that advertisg is more clive of most sexual orientatns, particularly those who intify as gay, than other untri. People Mexi also have a high perceptn that portrayals of gay people advertisg are clive.

Overall, cln is improvg, but that cln foc mostly on gay and lbian inti, leavg many vastly unrreprented.

In the Uned Stat and beyond, few shifts public opn have been as rapid and wispread as attus about lbian women and gay men. Virtual Contacts wh Gays and Lbians.

ADVERTISG HAS E OUT: VIEWERS’ PERCEPTN OF THE PORTRAYAL OF LBIAN, GAY, AND TRANSGENR CHARACTERS ADVERTISG

* media portrayal of lgbt *

The central qutn drivg our study is: Do the specific nature and ntext of a natn's media fluence attus towards homosexualy?

Increas reprentatns of gay people news, televisn, and movi started the 1990s – promently exemplified by Ellen DeGener’s g out on mastream Amerin televisn her portrayal of Ellen Men the ABC-s, Ellen. Portrayals of lbian women and gay men have ntued to crease over the two s sce they were featured popular shows like Will and Grace and Morn Fay; and the portrayals have and recently spread to shows for teenage dienc such as Glee and Teen Wolf. Beyond entertament, the news media has also creasgly vered gay rights as such issu have bee policized.

In 2014, works om Rsia Today to Al Jazeera extensively vered the gay rights bate surroundg the “anti-gay Sochi Olympics.

*BEAR-MAGAZINE.COM* MEDIA PORTRAYAL OF LGBT

How the Media Has Helped Change Public Views about Lbian and Gay People | Scholars Strategy Network .

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