Move Over Bud Light, Gay Water Is Here and It's Queer - INTO

Contents:

• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’
• MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
• GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’

Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.

One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney. Twelve ns of Gay Water n be purchased onle for a total of $36.

The pany also sells “Gay Water” tumblers and tcker hats. When you really thk about, how many products n you thk about that have ‘gay’ the tle?

MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

“gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home. ” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance.

And while the Bud Light brand has been all but annihilated via a surprisgly effective boytt, one entreprenr is lookg to palize on the LGBTQ+ anxiety wh a nned cktail lled “Gay Water.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

” The drk borrows om the name the gay muny has long ed for a simple vodka and soda cktail. I drk a lot of water, GAY WATER! “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson said.

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent. We already have gay water.

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

I ll dibs on Gayteraid©️.

But Bud Light is the gay water.

“I’m not bothered by gay people or transsexual people. In a sea of nned cktails, Gay Water wants to stand out.

GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.