Absolut vodka ad natnal magaz honors Gay and Lbian Alliance Agast Defamatn, or Glaad, which Absolut and s importers have been supportg for two s wh sh ntributns and merchandise donatns; ad was created by TBWA/Chiat/Day; photo (M)
Contents:
- ABSOLUT CELEBRAT ITS 30 YEARS OF MARKETG TO GAY CONSUMERS
- 30 YEARS OF ABSOLUT ADS TARGETG THE GAY COMMUNY
- THE MEDIA BUSINESS: ADVERTISING; ABSOLUT CTOMIZ A MPAIGN TO SALUTE THE GAY AND LBIAN ALLIANCE AGAST DEFAMATN.
ABSOLUT CELEBRAT ITS 30 YEARS OF MARKETG TO GAY CONSUMERS
The vodka’s new mpaign memorat s efforts to reach Amerin nsumers who are gay, efforts which began 1981 wh magaze ads. * absolut vodka gay advertising *
AdvertisementSKIP ADVERTISEMENTAdvertisgAbsolut Celebrat Its 30 Years of Marketg to Gay ConsumersOct.
30 YEARS OF ABSOLUT ADS TARGETG THE GAY COMMUNY
November AdRpect Honors Awards Program Previews New CCA Indtry Standard Sre Gay Advertisg. * absolut vodka gay advertising *
Absolut, the Swedish vodka sold by Pernod Rird, is troducg a mpaign that memorat 30 years of the brand’s efforts to reach Amerin nsumers who are lbian, gay, bisexual and transgenr, a market now known as the L.
THE MEDIA BUSINESS: ADVERTISING; ABSOLUT CTOMIZ A MPAIGN TO SALUTE THE GAY AND LBIAN ALLIANCE AGAST DEFAMATN.
The startg pot me when advertisements for Absolut ran 1981 two magaz read by gay men, The Advote and After target marketg was highly unual three s ago, when almost all mastay brands shied om the market for fear of alienatg the larger, mastream market.