Axe Body Spray's brilliant new marketg mpaign is enuragg men to "fd your magic" by celebratg what mak you uniquely you, and featur gay characters s new mercial.
Contents:
- AXE BODY SPRAY PASSNATELY FENDS GAY RIGHTS
- VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL"WE'RE OUT TO LIBERATE GUYS OM PRSURE AND BULLSH, AND EMPOWER THEM TO BE THE MOST ATTRACTIVE MEN THEY N BE — THEMSELV."{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}TVBY ADAM SALANDRAJANUARY 13, 2016/6:48 PMBY ADAM SALANDRAJANUARY 13, 2016 / 6:48 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL","DATEPUBLISHED":"2016-01-13T23:48:44.000+0000","DATEMODIFIED":"2016-01-13T23:48:44.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ADAM SALANDRA","ARTICLESECTN":"TV"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHANC ARE GOOD THAT WHEN YOU THK OF AXE BODY SPRAY, YOU THK OF A STRAIGHT ADOLCENT MALE PRACTILLY BATHG AN ATTEMPT TO PICK UP SOME {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WELL, ALL THAT ULD CHANGE THANKS TO THE BRAND'S BRILLIANT NEW MARKETG MPAIGN THAT IS ENURAGG MEN TO "FD YOUR MAGIC" BY CELEBRATG WHAT MAK YOU UNIQUELY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE AD FOC ON THE PREMISE THAT THERE ARE MANY DIFFERENT VARIATNS TO MASCULY, AND THAT TAPPG TO YOUR UNIQUENS N BE SEXIER THAN A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AXE FULLY MTED TO THIS IA BY CLUDG QUEER CHARACTERS THE NEW AD, CLUDG A VOGUE-G DIVA HIGH HEELS AND AN DIE MIC NERD WHO TCH THE EYE OF ANOTHER GUY A RERD {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CAMPAIGN DIRECTORS SAID THE GOAL IS TO ENURAGE YOUNG MEN TO BE NFINT THEIR DIVIDUALY AND GET RID OF "OUTDATED VIEWS OF MASCULY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"MASCULY TODAY IS GOG THROUGH SEISMIC CHANG," SAID SENR DIRECTOR MATTHEW MCCARTHY. "MORE THAN EVER, GUYS ARE REJECTG RIGID MALE STEREOTYP. WE’VE BEEN PART OF GUYS’ LIV FOR S, AND AXE CHAMPNS REAL GUYS AND THE UNIQUE TRAS THAT MAKE THEM ATTRACTIVE TO THE WORLD AROUND THEM."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHECK OUT THE NEW AD {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
AXE BODY SPRAY PASSNATELY FENDS GAY RIGHTS
Axe Body Spray ma a bold claratn on Twter: It supports gay rights and won’t be at the ntroversial Straight Pri Para set to be held Boston this Augt. * axe gay *
In a world which stunts are expelled for handg out Pri flags to prott Florida's "Don't Say Gay Bill, " the need to show support for LGTBQ+ rights—publicly as well as privately—is as important as ever. Gilbert Baker Pri Flag(Image cred: Wikimedia Commons)In 1977, gay polician Harvey Milk tasked veteran Gilbert Baker to e up wh a Pri flag.
Tradnal Gay Pri Flag (Image cred: Getty Imag/Norberto Cuen)This is probably the flag you'll see most often: Six lors, apparently easier to produce than the odd-numbered seven (although other reports say was more about makg the flag easier for paras and to hang on posts).
Lbian Labrys Flag(Image cred: Getty Imag/Ecelop)This flag isn't wily ed—and part of the reason may be that the flag was signed 1999 by a gay man, Sean Campbell.
VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL"WE'RE OUT TO LIBERATE GUYS OM PRSURE AND BULLSH, AND EMPOWER THEM TO BE THE MOST ATTRACTIVE MEN THEY N BE — THEMSELV."{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}TVBY ADAM SALANDRAJANUARY 13, 2016/6:48 PMBY ADAM SALANDRAJANUARY 13, 2016 / 6:48 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"VOGUE QUEENS, GAY MIC NERDS STAR IN NEW AXE BODY SPRAY COMMERCIAL","DATEPUBLISHED":"2016-01-13T23:48:44.000+0000","DATEMODIFIED":"2016-01-13T23:48:44.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ADAM SALANDRA","ARTICLESECTN":"TV"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHANC ARE GOOD THAT WHEN YOU THK OF AXE BODY SPRAY, YOU THK OF A STRAIGHT ADOLCENT MALE PRACTILLY BATHG AN ATTEMPT TO PICK UP SOME {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WELL, ALL THAT ULD CHANGE THANKS TO THE BRAND'S BRILLIANT NEW MARKETG MPAIGN THAT IS ENURAGG MEN TO "FD YOUR MAGIC" BY CELEBRATG WHAT MAK YOU UNIQUELY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE AD FOC ON THE PREMISE THAT THERE ARE MANY DIFFERENT VARIATNS TO MASCULY, AND THAT TAPPG TO YOUR UNIQUENS N BE SEXIER THAN A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AXE FULLY MTED TO THIS IA BY CLUDG QUEER CHARACTERS THE NEW AD, CLUDG A VOGUE-G DIVA HIGH HEELS AND AN DIE MIC NERD WHO TCH THE EYE OF ANOTHER GUY A RERD {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CAMPAIGN DIRECTORS SAID THE GOAL IS TO ENURAGE YOUNG MEN TO BE NFINT THEIR DIVIDUALY AND GET RID OF "OUTDATED VIEWS OF MASCULY."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"MASCULY TODAY IS GOG THROUGH SEISMIC CHANG," SAID SENR DIRECTOR MATTHEW MCCARTHY. "MORE THAN EVER, GUYS ARE REJECTG RIGID MALE STEREOTYP. WE’VE BEEN PART OF GUYS’ LIV FOR S, AND AXE CHAMPNS REAL GUYS AND THE UNIQUE TRAS THAT MAKE THEM ATTRACTIVE TO THE WORLD AROUND THEM."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}CHECK OUT THE NEW AD {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
But the "leather flag, " created by Tony DeBlase 1989, is a symbol of that muny (which clus many gay men)—black may symbolize leather, whe is pury, blue is votn, and the heart is Brotherhood Flag(Image cred: Getty Imag/grebhkovmaxim)Craig Byrn and Pl Wzkoske 1995 ma the "bear flag" for "a subculture of mascule-prentg gay, bisexual and trans men who embrace facial and body hair and may have larger bodi. Axe Body Spray ma a bold claratn on Twter: It supports gay rights and won’t be at the ntroversial Straight Pri Para set to be held Boston this Augt.
Axe then rpond: “Gay rights are human rights but go off jill. “We stand up for what we believe and that clus gay rights and rights for the LGBTQ+ muny — LOVE is LOVE.